LinkedIn for UK Recruitment Professionals at Association for Professional Staffing Companies London

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How to use LinkedIn for staffing agencies in the marketing, PR and digital fields. Presentation delivered by Jorgen Sundberg of Link Humans in London 9 May 2012. Tweet us for info: @linkhumans / …

How to use LinkedIn for staffing agencies in the marketing, PR and digital fields. Presentation delivered by Jorgen Sundberg of Link Humans in London 9 May 2012. Tweet us for info: @linkhumans / @jorgensundberg

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Transcript

  • 1. LINKEDIN & RECRUITMENT BRIEFING9 May 2012Jorgen Sundberg@jorgensundberg
  • 2. INTRODUCTION •  Training •  Consulting •  Content Marketing
  • 3. GLOBAL AND LOCAL TALENT 161 M+ Members worldwide +2 new Members per second 100 M+ Monthly unique visitors North America:  65M+ Asia Pacific: Europe, Middle 25M+ Latin America East and Africa:and Caribbean:  44M+ 14M+ Latest UK member count: 9 million as of April 2012 Monthly uniques source: Comscore
  • 4. LINKEDIN AUDIENCE PROFILE•  London §  Industries (UK) •  Companies §  IT / Technology §  Finance & Banking •  Groups §  Professional Services•  Demographics (consulting, legal, etc) §  Manufacturing/Construction §  Healthcare/Pharma §  Retail •  Seniority §  Telecoms §  C-Level or VP = 10% §  Education §  Director or Manager = 30% §  Media / Marketing §  Owner = 10% §  Government §  Energy
  • 5. WHY DO PEOPLE USE LINKEDIN? Identity Networking Insights Professional profile Connect, find  Be great at  of record and be found what you do 5
  • 6. PASSIVE AND ACTIVE CANDIDATES Active Candidates Passive CandidatesWork on their job search Work on doing their jobs better -  Search job boards -  Develop networks -  Seek out many opportunities -  Only listen to the right opportunities
  • 7. LINKEDIN AND RECRUITMENT Drive Applicants Position Company Career Page, Jobs, Referrals Employee Profiles Target Passives Engage AudienceUpdates, Connecting, Groups, Updates, Employee InMails Profile Ads
  • 8. LINKEDIN AND RECRUITERS •  UK Recruiters •  1,000+ •  18.5 new •  Hiring solutions
  • 9. PROFILES•  Headshot •  Headline •  Summary •  Keywords •  Applications
  • 10. VISUAL ATTENTION
  • 11. HEADLINE EXAMPLES
  • 12. SEARCH ENGINE OPTIMISATION (SEO)
  • 13. APPLICATIONS
  • 14. TWITTER SETTINGS!
  • 15. RESUME BUILDER
  • 16. CONNECTING ETIQUETTE •  Personalise •  Common connection •  Long-term value •  IDK
  • 17. MAP OUT YOUR NETWORK •  Who are the connectors? •  Who’s sitting on referrals?
  • 18. CATEGORISING CONTACTS
  • 19. STATUS UPDATES •  Inbound •  Reactions •  1/5 rule
  • 20. POLLS
  • 21. CONTENT MARKETING STRATEGY •  Be original •  Inform, inspire, help •  Procure / distribute
  • 22. LINKEDIN SIGNAL
  • 23. GROUPS
  • 24. EVENTS
  • 25. COMPANY PAGES - FOLLOWERS
  • 26.  COMPANY PAGES - PRODUCTS 
  • 27. COMPANY PAGES - RECOMMENDATIONS 
  • 28. VITAL TOOLS
  • 29. SHOULD YOU UPGRADE?
  • 30. LINKEDIN CORPORATE TOOLS
  • 31. THE FUTURE •  Challenges •  Integration •  Acquisitions •  Data •  Industry shift
  • 32. LinkedIn for Recruitment Masterclass 25 May Covent Garden Click Here for Info
  • 33. ALWAYS AT HAND…