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LinkedIn for UK Recruitment Professionals at Association for Professional Staffing Companies London
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LinkedIn for UK Recruitment Professionals at Association for Professional Staffing Companies London

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How to use LinkedIn for staffing agencies in the marketing, PR and digital fields. Presentation delivered by Jorgen Sundberg of Link Humans in London 9 May 2012. Tweet us for info: @linkhumans / ...

How to use LinkedIn for staffing agencies in the marketing, PR and digital fields. Presentation delivered by Jorgen Sundberg of Link Humans in London 9 May 2012. Tweet us for info: @linkhumans / @jorgensundberg

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LinkedIn for UK Recruitment Professionals at Association for Professional Staffing Companies London LinkedIn for UK Recruitment Professionals at Association for Professional Staffing Companies London Presentation Transcript

  • LINKEDIN & RECRUITMENT BRIEFING9 May 2012Jorgen Sundberg@jorgensundberg
  • INTRODUCTION •  Training •  Consulting •  Content Marketing
  • GLOBAL AND LOCAL TALENT 161 M+ Members worldwide +2 new Members per second 100 M+ Monthly unique visitors North America:  65M+ Asia Pacific: Europe, Middle 25M+ Latin America East and Africa:and Caribbean:  44M+ 14M+ Latest UK member count: 9 million as of April 2012 Monthly uniques source: Comscore
  • LINKEDIN AUDIENCE PROFILE•  London §  Industries (UK) •  Companies §  IT / Technology §  Finance & Banking •  Groups §  Professional Services•  Demographics (consulting, legal, etc) §  Manufacturing/Construction §  Healthcare/Pharma §  Retail •  Seniority §  Telecoms §  C-Level or VP = 10% §  Education §  Director or Manager = 30% §  Media / Marketing §  Owner = 10% §  Government §  Energy
  • WHY DO PEOPLE USE LINKEDIN? Identity Networking Insights Professional profile Connect, find  Be great at  of record and be found what you do 5
  • PASSIVE AND ACTIVE CANDIDATES Active Candidates Passive CandidatesWork on their job search Work on doing their jobs better -  Search job boards -  Develop networks -  Seek out many opportunities -  Only listen to the right opportunities
  • LINKEDIN AND RECRUITMENT Drive Applicants Position Company Career Page, Jobs, Referrals Employee Profiles Target Passives Engage AudienceUpdates, Connecting, Groups, Updates, Employee InMails Profile Ads
  • LINKEDIN AND RECRUITERS •  UK Recruiters •  1,000+ •  18.5 new •  Hiring solutions
  • PROFILES•  Headshot •  Headline •  Summary •  Keywords •  Applications
  • VISUAL ATTENTION
  • HEADLINE EXAMPLES
  • SEARCH ENGINE OPTIMISATION (SEO)
  • APPLICATIONS
  • TWITTER SETTINGS!
  • RESUME BUILDER
  • CONNECTING ETIQUETTE •  Personalise •  Common connection •  Long-term value •  IDK
  • MAP OUT YOUR NETWORK •  Who are the connectors? •  Who’s sitting on referrals?
  • CATEGORISING CONTACTS
  • STATUS UPDATES •  Inbound •  Reactions •  1/5 rule
  • POLLS
  • CONTENT MARKETING STRATEGY •  Be original •  Inform, inspire, help •  Procure / distribute
  • LINKEDIN SIGNAL
  • GROUPS
  • EVENTS
  • COMPANY PAGES - FOLLOWERS
  •  COMPANY PAGES - PRODUCTS 
  • COMPANY PAGES - RECOMMENDATIONS 
  • VITAL TOOLS
  • SHOULD YOU UPGRADE?
  • LINKEDIN CORPORATE TOOLS
  • THE FUTURE •  Challenges •  Integration •  Acquisitions •  Data •  Industry shift
  • LinkedIn for Recruitment Masterclass 25 May Covent Garden Click Here for Info
  • ALWAYS AT HAND…