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LINKEDIN & RECRUITMENT BRIEFING9 May 2012Jorgen Sundberg@jorgensundberg
INTRODUCTION			•  Training	•  Consulting	•  Content Marketing
GLOBAL AND LOCAL TALENT	  161 M+	  Members worldwide	                                           +2            new 	       ...
LINKEDIN AUDIENCE PROFILE•     London	                           §  Industries (UK)	•     Companies	                     ...
WHY DO PEOPLE USE LINKEDIN?                                      	   Identity	        Networking	       Insights	Professio...
PASSIVE AND ACTIVE CANDIDATES                                       	Active Candidates                Passive CandidatesWo...
LINKEDIN AND RECRUITMENT	Drive Applicants                   Position Company                                        Career...
LINKEDIN AND RECRUITERS	•  UK Recruiters	•  1,000+	•  18.5 new	•  Hiring solutions
PROFILES•  Headshot	•  Headline	•  Summary	•  Keywords	•  Applications
VISUAL ATTENTION
HEADLINE EXAMPLES
SEARCH ENGINE OPTIMISATION (SEO)
APPLICATIONS
TWITTER SETTINGS!
RESUME BUILDER
CONNECTING ETIQUETTE	•  Personalise	•  Common connection	•  Long-term value	•  IDK
MAP OUT YOUR NETWORK	•  Who are the connectors?	•  Who’s sitting on referrals?
CATEGORISING CONTACTS
STATUS UPDATES	•  Inbound	•  Reactions	•  1/5 rule
POLLS
CONTENT MARKETING STRATEGY	•  Be original	•  Inform, inspire, help	•  Procure / distribute
LINKEDIN SIGNAL
GROUPS
EVENTS
COMPANY PAGES - FOLLOWERS
COMPANY PAGES - PRODUCTS
COMPANY PAGES - RECOMMENDATIONS
VITAL TOOLS
SHOULD YOU UPGRADE?
LINKEDIN CORPORATE TOOLS
THE FUTURE	•  Challenges	•  Integration	•  Acquisitions	•  Data	•  Industry shift
LinkedIn for Recruitment Masterclass      25 May Covent Garden             Click Here for Info
ALWAYS AT HAND…
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LinkedIn for UK Recruitment Professionals at Association for Professional Staffing Companies London

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How to use LinkedIn for staffing agencies in the marketing, PR and digital fields. Presentation delivered by Jorgen Sundberg of Link Humans in London 9 May 2012. Tweet us for info: @linkhumans / @jorgensundberg

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Transcript of "LinkedIn for UK Recruitment Professionals at Association for Professional Staffing Companies London"

  1. 1. LINKEDIN & RECRUITMENT BRIEFING9 May 2012Jorgen Sundberg@jorgensundberg
  2. 2. INTRODUCTION •  Training •  Consulting •  Content Marketing
  3. 3. GLOBAL AND LOCAL TALENT 161 M+ Members worldwide +2 new Members per second 100 M+ Monthly unique visitors North America: 65M+ Asia Pacific: Europe, Middle 25M+ Latin America East and Africa:and Caribbean: 44M+ 14M+ Latest UK member count: 9 million as of April 2012 Monthly uniques source: Comscore
  4. 4. LINKEDIN AUDIENCE PROFILE•  London §  Industries (UK) •  Companies §  IT / Technology §  Finance Banking •  Groups §  Professional Services•  Demographics (consulting, legal, etc) §  Manufacturing/Construction §  Healthcare/Pharma §  Retail •  Seniority §  Telecoms §  C-Level or VP = 10% §  Education §  Director or Manager = 30% §  Media / Marketing §  Owner = 10% §  Government §  Energy
  5. 5. WHY DO PEOPLE USE LINKEDIN? Identity Networking Insights Professional profile Connect, find Be great at of record and be found what you do 5
  6. 6. PASSIVE AND ACTIVE CANDIDATES Active Candidates Passive CandidatesWork on their job search Work on doing their jobs better -  Search job boards -  Develop networks -  Seek out many opportunities -  Only listen to the right opportunities
  7. 7. LINKEDIN AND RECRUITMENT Drive Applicants Position Company Career Page, Jobs, Referrals Employee Profiles Target Passives Engage AudienceUpdates, Connecting, Groups, Updates, Employee InMails Profile Ads
  8. 8. LINKEDIN AND RECRUITERS •  UK Recruiters •  1,000+ •  18.5 new •  Hiring solutions
  9. 9. PROFILES•  Headshot •  Headline •  Summary •  Keywords •  Applications
  10. 10. VISUAL ATTENTION
  11. 11. HEADLINE EXAMPLES
  12. 12. SEARCH ENGINE OPTIMISATION (SEO)
  13. 13. APPLICATIONS
  14. 14. TWITTER SETTINGS!
  15. 15. RESUME BUILDER
  16. 16. CONNECTING ETIQUETTE •  Personalise •  Common connection •  Long-term value •  IDK
  17. 17. MAP OUT YOUR NETWORK •  Who are the connectors? •  Who’s sitting on referrals?
  18. 18. CATEGORISING CONTACTS
  19. 19. STATUS UPDATES •  Inbound •  Reactions •  1/5 rule
  20. 20. POLLS
  21. 21. CONTENT MARKETING STRATEGY •  Be original •  Inform, inspire, help •  Procure / distribute
  22. 22. LINKEDIN SIGNAL
  23. 23. GROUPS
  24. 24. EVENTS
  25. 25. COMPANY PAGES - FOLLOWERS
  26. 26. COMPANY PAGES - PRODUCTS
  27. 27. COMPANY PAGES - RECOMMENDATIONS
  28. 28. VITAL TOOLS
  29. 29. SHOULD YOU UPGRADE?
  30. 30. LINKEDIN CORPORATE TOOLS
  31. 31. THE FUTURE •  Challenges •  Integration •  Acquisitions •  Data •  Industry shift
  32. 32. LinkedIn for Recruitment Masterclass 25 May Covent Garden Click Here for Info
  33. 33. ALWAYS AT HAND…

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