Your SlideShare is downloading. ×
LinkedIn for UK Recruitment Professionals at Association for Professional Staffing Companies London
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

LinkedIn for UK Recruitment Professionals at Association for Professional Staffing Companies London

1,277
views

Published on

How to use LinkedIn for staffing agencies in the marketing, PR and digital fields. Presentation delivered by Jorgen Sundberg of Link Humans in London 9 May 2012. Tweet us for info: @linkhumans / …

How to use LinkedIn for staffing agencies in the marketing, PR and digital fields. Presentation delivered by Jorgen Sundberg of Link Humans in London 9 May 2012. Tweet us for info: @linkhumans / @jorgensundberg


0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,277
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. LINKEDIN & RECRUITMENT BRIEFING9 May 2012Jorgen Sundberg@jorgensundberg
  • 2. INTRODUCTION •  Training •  Consulting •  Content Marketing
  • 3. GLOBAL AND LOCAL TALENT 161 M+ Members worldwide +2 new Members per second 100 M+ Monthly unique visitors North America:  65M+ Asia Pacific: Europe, Middle 25M+ Latin America East and Africa:and Caribbean:  44M+ 14M+ Latest UK member count: 9 million as of April 2012 Monthly uniques source: Comscore
  • 4. LINKEDIN AUDIENCE PROFILE•  London §  Industries (UK) •  Companies §  IT / Technology §  Finance & Banking •  Groups §  Professional Services•  Demographics (consulting, legal, etc) §  Manufacturing/Construction §  Healthcare/Pharma §  Retail •  Seniority §  Telecoms §  C-Level or VP = 10% §  Education §  Director or Manager = 30% §  Media / Marketing §  Owner = 10% §  Government §  Energy
  • 5. WHY DO PEOPLE USE LINKEDIN? Identity Networking Insights Professional profile Connect, find  Be great at  of record and be found what you do 5
  • 6. PASSIVE AND ACTIVE CANDIDATES Active Candidates Passive CandidatesWork on their job search Work on doing their jobs better -  Search job boards -  Develop networks -  Seek out many opportunities -  Only listen to the right opportunities
  • 7. LINKEDIN AND RECRUITMENT Drive Applicants Position Company Career Page, Jobs, Referrals Employee Profiles Target Passives Engage AudienceUpdates, Connecting, Groups, Updates, Employee InMails Profile Ads
  • 8. LINKEDIN AND RECRUITERS •  UK Recruiters •  1,000+ •  18.5 new •  Hiring solutions
  • 9. PROFILES•  Headshot •  Headline •  Summary •  Keywords •  Applications
  • 10. VISUAL ATTENTION
  • 11. HEADLINE EXAMPLES
  • 12. SEARCH ENGINE OPTIMISATION (SEO)
  • 13. APPLICATIONS
  • 14. TWITTER SETTINGS!
  • 15. RESUME BUILDER
  • 16. CONNECTING ETIQUETTE •  Personalise •  Common connection •  Long-term value •  IDK
  • 17. MAP OUT YOUR NETWORK •  Who are the connectors? •  Who’s sitting on referrals?
  • 18. CATEGORISING CONTACTS
  • 19. STATUS UPDATES •  Inbound •  Reactions •  1/5 rule
  • 20. POLLS
  • 21. CONTENT MARKETING STRATEGY •  Be original •  Inform, inspire, help •  Procure / distribute
  • 22. LINKEDIN SIGNAL
  • 23. GROUPS
  • 24. EVENTS
  • 25. COMPANY PAGES - FOLLOWERS
  • 26.  COMPANY PAGES - PRODUCTS 
  • 27. COMPANY PAGES - RECOMMENDATIONS 
  • 28. VITAL TOOLS
  • 29. SHOULD YOU UPGRADE?
  • 30. LINKEDIN CORPORATE TOOLS
  • 31. THE FUTURE •  Challenges •  Integration •  Acquisitions •  Data •  Industry shift
  • 32. LinkedIn for Recruitment Masterclass 25 May Covent Garden Click Here for Info
  • 33. ALWAYS AT HAND…