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LinkedIn and Recruitment 2.0 - Social Media in Recruitment for Companies and Headhunters in Peru
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LinkedIn and Recruitment 2.0 - Social Media in Recruitment for Companies and Headhunters in Peru

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LinkedIn and recruitment 2.0 presentation by Jorgen Sundberg of Link Humans at Universidad del Pacifico in Lima, Peru 13 Sept 2012. How is Peru affected by social media and recruitment? How can ...

LinkedIn and recruitment 2.0 presentation by Jorgen Sundberg of Link Humans at Universidad del Pacifico in Lima, Peru 13 Sept 2012. How is Peru affected by social media and recruitment? How can LinkedIn help employers and headhunters in Peru to find, attract and employ top talent in the country and other places like Spain, Colombia, Venezuela etc.

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LinkedIn and Recruitment 2.0 - Social Media in Recruitment for Companies and Headhunters in Peru Presentation Transcript

  • 1. LinkedIn and Recruitment 2.0 Lima, Peru 13 Sept 2012 Jorgen Sundberg @jorgensundberg
  • 2. SOCIAL RECRUITING
  • 3. COMPANIESUSINGLINKEDINTO RECRUIT
  • 4. GLOBAL AND LOCAL TALENT 175 M+ Members worldwide +2 new 100 M+ Members per second Monthly unique visitors North America:  75M+ Asia Pacific: Europe, Middle 25M+ Latin America East and Africa:and Caribbean:  50M+ 20M+ Monthly uniques source: Comscore
  • 5. SOUTHAMERICA AUDIENCE PROFILE
  • 6. PERU LINKEDIN GROWTH
  • 7. PERU LINKEDIN USERS Age Industries
  • 8. WHAT IS LINKEDIN?
  • 9. ACTIVE AND PASSIVE CANDIDATES Active Candidates Passive CandidatesWork on their job search Work on doing their jobs better -  Search job boards -  Develop networks -  Seek out many opportunities -  Only listen to the right opportunities -  20% -  80%
  • 10. LINKEDIN AND RECRUITMENT Drive Applicants Position Company Career Page, Jobs, Referrals Employee Profiles Target Passives Engage AudienceUpdate, Connecting, Groups, Updates, Employee InMails Profile Ads
  • 11. LINKEDIN AND RECRUITERS •  How many recruiters in Peru? •  28% •  18.5 p.w. •  65% $$
  • 12. APPROACHING CANDIDATES
  • 13. INMAIL / INVITE MESSAGE 1. First message is conversation starter 2. Your voice 3. Be brief 4. Don’t paste in job description 5. Always ask for advice 6. Sign off with your full details
  • 14. JOB POSTINGS
  • 15. CONTENT FROM WHICH SOURCES?
  • 16. TEAMMEMBERUPDATES
  • 17. POLLS
  • 18. LINKEDIN SIGNAL
  • 19. GROUPS
  • 20. PERU GROUPS
  • 21. RUNNING YOUR OWN GROUP •  Purpose? •  Community building •  Exclusive •  Seed conversation •  Moderate •  Welcome •  Weekly emails
  • 22. BACKGROUND: SOCIAL TRENDS
  • 23. COMPANY  PAGES•  Description •  Status updates •  Blog feed •  Services •  Recommendations •  Career •  Insights •  Analytics
  • 24. FOLLOWERS
  • 25. MOST FOLLOWED COMPANY PAGES GREAT BRITAIN PERU
  • 26. SERVICES AND RECOMMENDATIONS
  • 27. VITAL TOOLS
  • 28. LINKEDIN CORPORATE TOOLS
  • 29. Recruiting Solutions for World-Class Hiring Fundamentals Enhancers LinkedIn Career Pages & LinkedIn Insights & Work-With-Us Ads Recruitment Ads Showcase your employment Understand your target; reach brand; leverage your high value professionals. employees’ profiles. LinkedIn Jobs Network LinkedIn Jobs For You Push your jobs to active and Target your jobs to top talent with passive talent with targeted & viral precision, off-LinkedIn. distribution. LinkedIn Recruiter LinkedIn Talent Direct Contact top passive talent with Quickly reach large audiences premium search and messaging. with highly targeted InMail campaigns.
  • 30. QUESTIONS?
  • 31. LET’S CONNECT