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LinkedIn and Recruitment 2.0   Lima, Peru 13 Sept 2012         Jorgen Sundberg         @jorgensundberg
SOCIAL RECRUITING
COMPANIESUSINGLINKEDINTO RECRUIT
GLOBAL AND LOCAL TALENT	  175 M+	  Members worldwide	                                           +2 new	 100 M+	           ...
SOUTHAMERICA AUDIENCE PROFILE
PERU LINKEDIN GROWTH
PERU LINKEDIN USERS	 	   	   Age	              	 	   Industries
WHAT IS LINKEDIN?
ACTIVE AND PASSIVE CANDIDATES                                       	Active Candidates                Passive CandidatesWo...
LINKEDIN AND RECRUITMENT	Drive Applicants                   Position Company                                        Career...
LINKEDIN AND RECRUITERS	•  How many recruiters in Peru?	•  28%	•  18.5 p.w.	•  65% $$
APPROACHING CANDIDATES
INMAIL / INVITE MESSAGE	1. First message is conversation starter	2. Your voice	3. Be brief	4. Don’t paste in job descripti...
JOB POSTINGS
CONTENT FROM WHICH SOURCES?
TEAMMEMBERUPDATES
POLLS
LINKEDIN SIGNAL
GROUPS
PERU GROUPS
RUNNING YOUR OWN GROUP	•  Purpose?	•  Community building	•  Exclusive	•  Seed conversation	•  Moderate	•  Welcome	•  Weekl...
BACKGROUND: SOCIAL TRENDS
COMPANY   PAGES•  Description	•  Status updates	•  Blog feed	•  Services	•  Recommendations	•  Career	•  Insights	•  Analy...
FOLLOWERS
MOST FOLLOWED COMPANY PAGES  GREAT BRITAIN   	   	   	 PERU
SERVICES AND RECOMMENDATIONS
VITAL TOOLS
LINKEDIN CORPORATE TOOLS
Recruiting Solutions for World-Class Hiring                                          	           Fundamentals	            ...
QUESTIONS?
LET’S CONNECT
LinkedIn and Recruitment 2.0 - Social Media in Recruitment for Companies and Headhunters in Peru
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LinkedIn and Recruitment 2.0 - Social Media in Recruitment for Companies and Headhunters in Peru

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LinkedIn and recruitment 2.0 presentation by Jorgen Sundberg of Link Humans at Universidad del Pacifico in Lima, Peru 13 Sept 2012. How is Peru affected by social media and recruitment? How can LinkedIn help employers and headhunters in Peru to find, attract and employ top talent in the country and other places like Spain, Colombia, Venezuela etc.

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Transcript of "LinkedIn and Recruitment 2.0 - Social Media in Recruitment for Companies and Headhunters in Peru"

  1. 1. LinkedIn and Recruitment 2.0 Lima, Peru 13 Sept 2012 Jorgen Sundberg @jorgensundberg
  2. 2. SOCIAL RECRUITING
  3. 3. COMPANIESUSINGLINKEDINTO RECRUIT
  4. 4. GLOBAL AND LOCAL TALENT 175 M+ Members worldwide +2 new 100 M+ Members per second Monthly unique visitors North America: 75M+ Asia Pacific: Europe, Middle 25M+ Latin America East and Africa:and Caribbean: 50M+ 20M+ Monthly uniques source: Comscore
  5. 5. SOUTHAMERICA AUDIENCE PROFILE
  6. 6. PERU LINKEDIN GROWTH
  7. 7. PERU LINKEDIN USERS Age Industries
  8. 8. WHAT IS LINKEDIN?
  9. 9. ACTIVE AND PASSIVE CANDIDATES Active Candidates Passive CandidatesWork on their job search Work on doing their jobs better -  Search job boards -  Develop networks -  Seek out many opportunities -  Only listen to the right opportunities -  20% -  80%
  10. 10. LINKEDIN AND RECRUITMENT Drive Applicants Position Company Career Page, Jobs, Referrals Employee Profiles Target Passives Engage AudienceUpdate, Connecting, Groups, Updates, Employee InMails Profile Ads
  11. 11. LINKEDIN AND RECRUITERS •  How many recruiters in Peru? •  28% •  18.5 p.w. •  65% $$
  12. 12. APPROACHING CANDIDATES
  13. 13. INMAIL / INVITE MESSAGE 1. First message is conversation starter 2. Your voice 3. Be brief 4. Don’t paste in job description 5. Always ask for advice 6. Sign off with your full details
  14. 14. JOB POSTINGS
  15. 15. CONTENT FROM WHICH SOURCES?
  16. 16. TEAMMEMBERUPDATES
  17. 17. POLLS
  18. 18. LINKEDIN SIGNAL
  19. 19. GROUPS
  20. 20. PERU GROUPS
  21. 21. RUNNING YOUR OWN GROUP •  Purpose? •  Community building •  Exclusive •  Seed conversation •  Moderate •  Welcome •  Weekly emails
  22. 22. BACKGROUND: SOCIAL TRENDS
  23. 23. COMPANY PAGES•  Description •  Status updates •  Blog feed •  Services •  Recommendations •  Career •  Insights •  Analytics
  24. 24. FOLLOWERS
  25. 25. MOST FOLLOWED COMPANY PAGES GREAT BRITAIN PERU
  26. 26. SERVICES AND RECOMMENDATIONS
  27. 27. VITAL TOOLS
  28. 28. LINKEDIN CORPORATE TOOLS
  29. 29. Recruiting Solutions for World-Class Hiring Fundamentals Enhancers LinkedIn Career Pages LinkedIn Insights Work-With-Us Ads Recruitment Ads Showcase your employment Understand your target; reach brand; leverage your high value professionals. employees’ profiles. LinkedIn Jobs Network LinkedIn Jobs For You Push your jobs to active and Target your jobs to top talent with passive talent with targeted viral precision, off-LinkedIn. distribution. LinkedIn Recruiter LinkedIn Talent Direct Contact top passive talent with Quickly reach large audiences premium search and messaging. with highly targeted InMail campaigns.
  30. 30. QUESTIONS?
  31. 31. LET’S CONNECT

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