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How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
How to Use LinkedIn for Career and Branding in South America
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How to Use LinkedIn for Career and Branding in South America

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Presentation by Link Humans in Lima, Peru 13 Sept 2012

Presentation by Link Humans in Lima, Peru 13 Sept 2012

Published in: Career, Technology, Business
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Transcript

  • 1. Maximising LinkedIn for Your Personal Brand Lima, Peru 13 Sept 2012 Jorgen Sundberg @jorgensundberg
  • 2. Why Personal Branding?•  The ‘new’ economy •  Ownership •  Expert status •  Differentiation
  • 3. Your Personal Brand•  How do people research you? •  How do you influence Google?
  • 4. WHAT IS LINKEDIN?
  • 5. WHY DO PEOPLE USE LINKEDIN? Identity Networking Insights Professional profile Connect, find Be great at of record and be found what you do 5
  • 6. GLOBAL REACH 175 M+ Members worldwide +2 new 100 M+ Members per second Monthly unique visitors North America: 75M+ Asia Pacific: Europe, Middle 25M+ Latin America East and Africa:and Caribbean: 50M+ 20M+ Monthly uniques source: Comscore
  • 7. SOUTHAMERICA AUDIENCE PROFILE
  • 8. PERU LINKEDIN GROWTH
  • 9. PERU LINKEDIN USERS Age Industries
  • 10. VISUAL ATTENTION
  • 11. HEADSHOT •  7x •  30% •  Reflecting your professional brand
  • 12. HEADLINE EXAMPLES
  • 13. BIO – Summary Section (compare to CV) •  Notable achievements •  Keyword density •  Call to action
  • 14. SEARCH ENGINE OPTIMISATION (SEO)    •  100% •  Headline •  Summary
  • 15. APPLICATIONS ON PROFILE - LIVE
  • 16. RESUME BUILDER
  • 17. DO THE SHUFFLE •  Recommendations focus •  Experience focus •  Application focus •  Skills focus
  • 18. SHOULD YOU UPGRADE?
  • 19. NETWORK •  1st, 2nd, 3rd •  Average •  500: 8%
  • 20. MAP OUT YOUR NETWORK •  Where are you well connected? •  Who are the connectors?
  • 21. CONNECTING ETIQUETTE •  Personalise •  Common connection •  Demonstrate value •  Never sell •  Avoid IDK
  • 22. HOW CONNECT
  • 23. PEOPLE YOU MAY KNOW
  • 24. HOW CONNECT 3rd DEGREE •  Introduction •  InMail (Premium account) •  Outside LinkedIn...
  • 25. RECOMMENDATIONS •  A key feature •  How many? •  From whom? •  When ask? •  How?
  • 26. HOME FEED •  Clues gossip •  Engage
  • 27. STATUS UPDATES
  • 28. POLLS
  • 29. LINKEDIN NEWS
  • 30. GROUPS •  1.3 million •  Increase reach •  10-3-1
  • 31. RUNNING YOUR OWN GROUP
  • 32. EVENTS •  Finding relevant events •  Promote events (seminars, showcases, networking) •  Showcase your expertise Who has an event coming up?
  • 33. ADVANCED SEARCH
  • 34. SEARCH RESULTS
  • 35. JOB BOARD •  Great for branding •  Warm applications •  Graduate version
  • 36. COMPANY PAGES•  Description •  Status updates •  Career •  Insights
  • 37. VITAL TOOLS
  • 38. QUESTIONS?
  • 39. ALWAYS AT HAND…

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