Online Communities<br />How to create a thriving online community<br />Richard Millington<br />Richard@feverbee.com<br />w...
$4m<br />
What is a community?<br />
The<br />boundary<br />
Strong Interest<br />
Relationships<br />
A community isn’t a binary value<br />
“That’s great. But how do you actually do it?”<br />
stronginterest<br />Look <br />for a<br />
Join me at<br /> “The Yard”<br />
“The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of t...
MetroTwin – British Airways<br />
Use simpletechnology<br />
BackYard Chickens<br />
BackYard Chickens<br />102,159 members<br />538,129 topics<br />6,713,360 posts (…and counting)<br />
Generation Benz<br />
Virgin Media Pioneers<br />
Walmart<br />
Start small<br />
big<br />Grow<br />
big<br />Grow<br />(slowly)<br />
Writeabout the      community<br />
Startinterestingdiscussions<br />
Build relationships<br />
Thank you!<br />
Thank you!<br />(Applause)<br />
Questions?<br />
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How to create a thriving online community

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  • Ask this as a question. What is a community
  • Ask this as a question. What is a community
  • How to create a thriving online community

    1. 1. Online Communities<br />How to create a thriving online community<br />Richard Millington<br />Richard@feverbee.com<br />www.feverbee.com<br />
    2. 2. $4m<br />
    3. 3. What is a community?<br />
    4. 4.
    5. 5. The<br />boundary<br />
    6. 6. Strong Interest<br />
    7. 7. Relationships<br />
    8. 8.
    9. 9.
    10. 10. A community isn’t a binary value<br />
    11. 11. “That’s great. But how do you actually do it?”<br />
    12. 12. stronginterest<br />Look <br />for a<br />
    13. 13. Join me at<br /> “The Yard”<br />
    14. 14. “The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of the Sprite Yard, a real-time digital “on-the-go” community that provides social connections and downloadable content via their mobile phone anytime, anywhere.”<br />
    15. 15. MetroTwin – British Airways<br />
    16. 16. Use simpletechnology<br />
    17. 17. BackYard Chickens<br />
    18. 18. BackYard Chickens<br />102,159 members<br />538,129 topics<br />6,713,360 posts (…and counting)<br />
    19. 19. Generation Benz<br />
    20. 20. Virgin Media Pioneers<br />
    21. 21. Walmart<br />
    22. 22. Start small<br />
    23. 23. big<br />Grow<br />
    24. 24. big<br />Grow<br />(slowly)<br />
    25. 25. Writeabout the community<br />
    26. 26. Startinterestingdiscussions<br />
    27. 27. Build relationships<br />
    28. 28. Thank you!<br />
    29. 29. Thank you!<br />(Applause)<br />
    30. 30. Questions?<br />
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