Formula One Season 2013 - Social Media Monitoring
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Formula One Season 2013 - Social Media Monitoring

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The Formula One season 2013 in the Social Medias. A short presentation about what we have monitored.

The Formula One season 2013 in the Social Medias. A short presentation about what we have monitored.

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Formula One Season 2013 - Social Media Monitoring Formula One Season 2013 - Social Media Monitoring Presentation Transcript

  • SOCIAL MEDIA MONITORING FORMULA ONE SEASON2013
  • We had a roooooooooaaaaaaaaarrring Social Media Buzz in 2013 !! The Formula One 2014 starts soon in Melbourne, time to take a short look back. Start your engine and get ready! 2
  • We monitored: Formula One Season 2013 Worldwide (Open Social-Web) 11 Teams Top 12 Drivers 5 Manufacturer 22 Sponsoring Brands Social Media Monitoring with Radarly 3
  • Social Media Monitoring is a great way to measure your sponsoring! Impact: Learn how often your brand is mentioned on the web. ROI: Evaluate the degree of involvement (Indicated through Likes, Comments, Retweets etc.) A high valid “currency”. Image: See what people think about your brand and your sponsoring.
  • Mentions of Manufacturer (extract) 269476 Ferrari 217132 Mercedes Benz 150005 Lotus 77387 Renault Marussia 44727 Deeper Insights: 56 Languages “Ferrari” 11% French German 14% 9% Italian 7% Portuguese 1% Croatian* 0,3% Catalonian* 28% English *extract of 56 different languages 5 Spanish 22%
  • Mentions of Brands (extract) 222892 Red Bull 11677 Shell 11309 Infiniti 6262 Petronas 6152 Blackberry 5566 Vodafone 5337 Santander 3842 PDVSA Deeper Insights: Buzz-Evolution “Shell” 3444 General Electric Telmex Siemens 2 1734 1711 Nec 1425 SAP 1 1328 Armin Strom Kingfisher 1135 525 Rexona 172 Randstad 142 6
  • Mentions of “Shell” in detail (extract) 1 2 7
  • Number of Twitter-Followers after the last GP 1.879.157 Fernando Alonso 1.800.105 Lewis Hamilton 1.614.131 Jenson Button 834.082 Mark Webber Sergio Perez 545.948 Felipe Massa 462.868 Nico Rosberg 421.694 239.587 Nico Hulkenberg 211.765 Romain Grosjean 208.728 Sebastian Vettel 46.191 Esteban Gutierrez 12.866 Deeper Insights: Follower-Growth/GP “Alonso” Follower growth Kimi Räikkönen 60000 50000 40000 30000 20000 10000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Grand-Prix 8
  • Facebook-Fan Evolution (extract) 1600000 1400000 Red Bull Racing 1200000 Vodafone McLaren Mercedes Lotus F1 Team Fans 1000000 Mercedes AMG Petronas Sauber 800000 Force India 600000 Williams F1 400000 Scuderia Toro Rosso 200000 Caterham F1 Team 0 Marussia F1 Team 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Grand-Prix Facts: • 1st Place caused an average Facebook-Fan growth of 12.500 • 2nd Place caused an average Facebook-Fan growth of 7.980 9
  • The insights are based on… … a dataset of more than 920.000 mentions referring to the Formula One Season 2013 … more than 50 different languages … timeframe from March 2013 till today (January 2014) … Websites, Blogs, Twitter, Facebook, YouTube, Google+ and more. … evolution of Facebook-Pages and Twitter-Accounts of drivers and teams. Social Media Monitoring with Radarly
  • Interested in our Formula One Dataset? Or in doing Social Media Monitoring & Research? Contact us! RADARLY: SOCIAL MEDIA MONITORING ENGAGE: WEBSEGMENTATION, -VISUALISATION 11 IMPACT: CAMPAIGN TRACKING
  • CONTACT: Felix Scherrer Digital Research Manager +49 621 97652648 felix.scherrer@linkfluence.com ADRESS: Linkfluence Deutschland GmbH Julius-Hatry Straße 1 68163 Mannheim | Germany www.linkfluence.com #linkfluenceDE facebook.com/linkfluenceDE http://de.slideshare.net/linkfluenceGermany Content & Design by Felix Scherrer