Moreno Ferrario
Sales Manager
Nuove soluzioni e scenari evolutivi
#ConnectInItalia
Andrea Attanà
Relationship Manager
Linkedin Italy
Nov 2011 May 2014
300m profiles
43% mobile
25 employees
159m profiles mmm
8% mobile 
5 employees F
0M
75M
150M
225M
300M
Linkedin users in Italy
2010 2011 2012 2013
1.9M
7M
2014
U
!319 poeti
b74 ciclisti

329 elettrauto
1.024 sacerdoti…
…e 7 vescovi
P
16 Guardie Forestali
T
20 navigatori
O3.321 can...
0M
75M
150M
225M
300M
Linkedin customers in Italy
2010 2011 2012 2013
n
2014
nx 10
Linkedin customers in Italy
Industries
F
Information Technology and Services
Construction
Medical Practice
Architecture & ...
Technologies evolve, behaviours change…
63% of children
under 8 use
smartphone
or tablet on a daily
basis
20%
Job Seeker
80%
Network Builder
300m+
Members worldwide
Candidato
Attivi/passivi (magic
wand)
BrandBrandJobs
Traditional
Developing
Foundational
Strategic
Reactive, over-reliant ...
BrandBrandJobs
Strategic
Team-wide pipelining
with engaged talent pools
of candidates
Talent segmentation and
prioritizati...
Traditional
Developing
Foundational
Strategic
t
Reactive:
High cost
Labor-intensive
Applicant quantity focus
Req to req pr...
41%
of visits to LinkedIn
from mobile devices
How many mobiles do you own?
Mobile Internal Mobility Sponsored Update
Mobile
Are you prepared for mobile optimized experience?
Internal Mobility Sponsored Update
Mobile Internal Mobility Sponsored Update
Mobile Internal Mobility Sponsored Update
>35%
Jobseeker engagement is via mobile
Mobile Internal Mobility Sponsored Update
42%
of departures would have stayed for
a role that matched their skills and interests
Mobile Internal Mobility Sponsored Update
Mobile Internal Mobility Sponsored Update
2xincrease in internal job
views and applications
Mobile Internal Mobility Sponsored Update
Generate Awareness
Build a Community
Promote News
Establish Leadership
Build Reputation
Mobile Internal Mobility Sponsored...
With Sponsored Updates you can build the same kind of
relationships with talent outside your followers
25
Sponsored Update...
Build relationships with candidates on desktop,
tablet and mobile
41% of LinkedIn’s traffic
is on a mobile device
Engageme...
Detailed reporting helps you optimize and
track your success
Mobile Internal Mobility Sponsored Update
Questions : connectinparis@gmail.com
Linkedin in Italia: nuove soluzioni e scenari evolutivi - ConnectIn Milano
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Linkedin in Italia: nuove soluzioni e scenari evolutivi - ConnectIn Milano

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Linkedin in Italia: nuove soluzioni e scenari evolutivi - ConnectIn Milano

  1. 1. Moreno Ferrario Sales Manager Nuove soluzioni e scenari evolutivi #ConnectInItalia Andrea Attanà Relationship Manager
  2. 2. Linkedin Italy Nov 2011 May 2014 300m profiles 43% mobile 25 employees 159m profiles mmm 8% mobile  5 employees F
  3. 3. 0M 75M 150M 225M 300M Linkedin users in Italy 2010 2011 2012 2013 1.9M 7M 2014
  4. 4. U !319 poeti b74 ciclisti  329 elettrauto 1.024 sacerdoti… …e 7 vescovi P 16 Guardie Forestali T 20 navigatori O3.321 cantanti Linkedin users in Italy, job titles…
  5. 5. 0M 75M 150M 225M 300M Linkedin customers in Italy 2010 2011 2012 2013 n 2014 nx 10
  6. 6. Linkedin customers in Italy Industries F Information Technology and Services Construction Medical Practice Architecture & Planning Retail Apparel & Fashion Accounting Management Consulting Marketing and Advertising Mechanical/Industrial Engineering Telecommunications Banking Food & Beverages Research Government Administration Locations C Milan Rome Turin Naples Bologna Florence Bari Genoa Venice Catania Cagliari Monza and Brianza Salerno FTSE Italia Star G 100% Linkedin presence 89% Linkedin customers B Company size Small & Medium Business Enterprise Blue Chips
  7. 7. Technologies evolve, behaviours change…
  8. 8. 63% of children under 8 use smartphone or tablet on a daily basis
  9. 9. 20% Job Seeker 80% Network Builder 300m+ Members worldwide
  10. 10. Candidato Attivi/passivi (magic wand) BrandBrandJobs Traditional Developing Foundational Strategic Reactive, over-reliant on agencies Engage with strong pipeline of leads and ‘silver medalists’ Team-wide pipelining with engaged talent pools of candidates Build internal capabilities to focus on passive talent Post-and-pray Targeted engagement to attract highly qualified candidates Talent segmentation and prioritization Jobs on niche boards and social platforms Defined employer brand strategy Influential talent brand engaging employees and candidates Understanding of employee value proposition Established metrics and benchmarks Data driven decision making Sourcing Talent Acquisition is merely perceived as a Staff function Strong collaboration with Marketing, PR, Communications Strategic business advisor to Senior level Executives Engage HR counterparts and Hiring Managers Partner- ship Know where your organization is…
  11. 11. BrandBrandJobs Strategic Team-wide pipelining with engaged talent pools of candidates Talent segmentation and prioritization Influential talent brand engaging employees and candidates Data driven decision making Sourcing
  12. 12. Traditional Developing Foundational Strategic t Reactive: High cost Labor-intensive Applicant quantity focus Req to req process Strategic: Low cost Fast & efficient process Quality of hire focus Proactive pipeline-based process Know where your organization is…
  13. 13. 41% of visits to LinkedIn from mobile devices
  14. 14. How many mobiles do you own? Mobile Internal Mobility Sponsored Update
  15. 15. Mobile Are you prepared for mobile optimized experience? Internal Mobility Sponsored Update
  16. 16. Mobile Internal Mobility Sponsored Update
  17. 17. Mobile Internal Mobility Sponsored Update
  18. 18. >35% Jobseeker engagement is via mobile Mobile Internal Mobility Sponsored Update
  19. 19. 42% of departures would have stayed for a role that matched their skills and interests
  20. 20. Mobile Internal Mobility Sponsored Update
  21. 21. Mobile Internal Mobility Sponsored Update
  22. 22. 2xincrease in internal job views and applications Mobile Internal Mobility Sponsored Update
  23. 23. Generate Awareness Build a Community Promote News Establish Leadership Build Reputation Mobile Internal Mobility Sponsored Update
  24. 24. With Sponsored Updates you can build the same kind of relationships with talent outside your followers 25 Sponsored Updates reach the entire LinkedIn network LinkedIn Member Population 300M profiles Company Updates only reach your pool of followers Mobile Internal Mobility Sponsored Update
  25. 25. Build relationships with candidates on desktop, tablet and mobile 41% of LinkedIn’s traffic is on a mobile device Engagement rates can be up to 5x higher on mobile Mobile Internal Mobility Sponsored Update
  26. 26. Detailed reporting helps you optimize and track your success Mobile Internal Mobility Sponsored Update
  27. 27. Questions : connectinparis@gmail.com

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