LinkedIn on Campus:
How LinkedIn Can Help Career Services
Professionals and Your Students
©2013 LinkedIn Corporation. All ...
©2013 LinkedIn Corporation. All Rights Reserved.

2
Agenda
LinkedIn 101
How LinkedIn Helps You
How LinkedIn Helps Your Students
Questions

©2013 LinkedIn Corporation. All Rig...
Higher Education Resource Center
http://university.linkedin.com

©2013 LinkedIn Corporation. All Rights Reserved.
How to Ask a Question
§  Type your question into the
“Q&A” box
§  Presenter will answer
selected questions at the
end of...
Meet Lindsey

©2013 LinkedIn Corporation. All Rights Reserved.
I. LinkedIn 101

©2013 LinkedIn Corporation. All Rights Reserved.

7
Who Uses LinkedIn?

+
259M

66%

+
3M

+
150

professionals

companies

+
60K

college and university
alumni groups

outsi...
Students & recent grads

=
LinkedIn’s fastestgrowing demographic

©2013 LinkedIn Corporation. All Rights Reserved.
II. How LinkedIn Helps You

©2013 LinkedIn Corporation. All Rights Reserved.

10
LinkedIn Benefits for Career Services Professionals

1 
2 
3 
4 
5 

Build and enhance your own professional brand
Enhance...
1

Build and Enhance Your Own Professional Brand

©2013 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Add LinkedIn to Your Email Signature
-----------------------------Jane Doe
Director, National University Career Center
Ph:...
2

Enhance the Brand and Services of Your Career Center

©2013 LinkedIn Corporation. All Rights Reserved.
Benefits of LinkedIn Groups

•  Enhance brand
•  Increase communication

©2013 LinkedIn Corporation. All Rights Reserved.
...
Best Practice #1:
Actively Manage Your LinkedIn Groups

©2013 LinkedIn Corporation. All Rights Reserved.
Best Practice #2:
Set Up a “Welcome” Template Message

©2013 LinkedIn Corporation. All Rights Reserved.
Best Practice #3:
Create a Group for Student-Alumni Networking

©2013 LinkedIn Corporation. All Rights Reserved.
University Pages and Alumni Tool

©2013 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Create “Targeted Updates” for your Followers

22	
  
The Targeted Update Screen

23	
  
A Step-by-Step Sample

24	
  
Saving a Target List for Future Posts

25	
  
Sharing Posts with Targeted Lists

26	
  
LinkedIn Alumni Tool
http://linkedin.com/alumni

©2013 LinkedIn Corporation. All Rights Reserved.
University Pages FAQs
http://help.linkedin.com/app/answers/detail/a_id/38582/kw/
universitypages

©2013 LinkedIn Corporati...
3

Attract More Organizations to Recruit Your Students
and Alumni

©2013 LinkedIn Corporation. All Rights Reserved.
“I have used LinkedIn extensively to research where our
alumni are working and to solicit their assistance.
Additionally, ...
Request Introductions from Alumni to Their Employers

©2013 LinkedIn Corporation. All Rights Reserved.
Request Introductions from Alumni to Their Employers

©2013 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
4

Share best practices and get answers to questions

©2013 LinkedIn Corporation. All Rights Reserved.
Some Recommended Groups
§  NACE
§  SHRM (Society for Human Resource Management)
§  ERE.net
§  Entry-Level Jobs and Int...
Become a Featured Blogger!

©2013 LinkedIn Corporation. All Rights Reserved.
Follow the LinkedIn “Higher Education” channel

©2013 LinkedIn Corporation. All Rights Reserved.
5

Actively support student use of LinkedIn

©2013 LinkedIn Corporation. All Rights Reserved.
Access Free LinkedIn Training Resources
http://university.linkedin.com

©2013 LinkedIn Corporation. All Rights Reserved.
III. How LinkedIn Helps Your
Students Help Themselves

©2013 LinkedIn Corporation. All Rights Reserved.

40
LinkedIn Benefits for Students and Alumni

1 
2 
3 
4 
5 

Build a professional online presence
Add connections with 'warm...
1. Build a Professional Online Presence

©2013 LinkedIn Corporation. All Rights Reserved.

42
“It’s no longer enough to
simply have a solid resume.
Students now need a
professional online presence.”
Holly Paul, Forme...
Add Sections to Enhance Student Profiles

©2013 LinkedIn Corporation. All Rights Reserved.
Add Sections to Enhance Student Profiles: Organizations

©2013 LinkedIn Corporation. All Rights Reserved.
Add Sections to Enhance Student Profiles: Courses

©2013 LinkedIn Corporation. All Rights Reserved.
More Student LinkedIn Profile Tips

1 
2 
3 
4 
5 

Professional photo of student alone
Headline with area of study and/or...
2. Add connections with 'warm' contacts and alumni

©2013 LinkedIn Corporation. All Rights Reserved.

48
Use Address Book Uploader to Connect to
People Students Already Know

©2013 LinkedIn Corporation. All Rights Reserved.
Write Personalized Connection Requests

©2013 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
3. Research Companies & Industries

©2013 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Student Jobs Portal
http://linkedin.com/studentjobs

©2013 LinkedIn Corporation. All Rights Reserved.

Add this
link
your ...
Follow the LinkedIn “Your Career” channel

©2013 LinkedIn Corporation. All Rights Reserved.
4. Explore Opportunities for Undecided Students

©2013 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
5. Learn Professional Networking Etiquette

©2013 LinkedIn Corporation. All Rights Reserved.

60
http://brandeis.edu/hiatt/network

©2013 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.

62
Questions

©2013 LinkedIn Corporation. All Rights Reserved.
Spread the Word!
§  Update your LinkedIn status
§  Tweet
–  @linkedin
–  @lindseypollak

§  Share this link:
–  http://...
Become a Featured Blogger!

©2013 LinkedIn Corporation. All Rights Reserved.
Access Free LinkedIn Training Resources
http://university.linkedin.com

©2013 LinkedIn Corporation. All Rights Reserved.
Download Today’s Slides or Watch Again!
http://university.linkedin.com

©2013 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.

68
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LinkedIn 101: LinkedIn in 10 Minutes or Less

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Published on

Use this short presentation as a quick and easy overview of what LinkedIn offers to your students.

Published in: Business, Education

LinkedIn 101: LinkedIn in 10 Minutes or Less

  1. 1. LinkedIn on Campus: How LinkedIn Can Help Career Services Professionals and Your Students ©2013 LinkedIn Corporation. All Rights Reserved.
  2. 2. ©2013 LinkedIn Corporation. All Rights Reserved. 2
  3. 3. Agenda LinkedIn 101 How LinkedIn Helps You How LinkedIn Helps Your Students Questions ©2013 LinkedIn Corporation. All Rights Reserved. 3
  4. 4. Higher Education Resource Center http://university.linkedin.com ©2013 LinkedIn Corporation. All Rights Reserved.
  5. 5. How to Ask a Question §  Type your question into the “Q&A” box §  Presenter will answer selected questions at the end of the webinar §  If your question is not answered, ask it on LinkedIn! ©2013 LinkedIn Corporation. All Rights Reserved. 5
  6. 6. Meet Lindsey ©2013 LinkedIn Corporation. All Rights Reserved.
  7. 7. I. LinkedIn 101 ©2013 LinkedIn Corporation. All Rights Reserved. 7
  8. 8. Who Uses LinkedIn? + 259M 66% + 3M + 150 professionals companies + 60K college and university alumni groups outside the U.S. industries Executives from every Fortune 500 company + 30M students and recent grads ©2013 LinkedIn Corporation. All Rights Reserved. 8
  9. 9. Students & recent grads = LinkedIn’s fastestgrowing demographic ©2013 LinkedIn Corporation. All Rights Reserved.
  10. 10. II. How LinkedIn Helps You ©2013 LinkedIn Corporation. All Rights Reserved. 10
  11. 11. LinkedIn Benefits for Career Services Professionals 1  2  3  4  5  Build and enhance your own professional brand Enhance the brand and services of your career center Attract more organizations to recruit your students and alumni Share best practices and get answers to questions Actively support student use of LinkedIn ©2013 LinkedIn Corporation. All Rights Reserved. 11
  12. 12. 1 Build and Enhance Your Own Professional Brand ©2013 LinkedIn Corporation. All Rights Reserved.
  13. 13. ©2013 LinkedIn Corporation. All Rights Reserved.
  14. 14. Add LinkedIn to Your Email Signature -----------------------------Jane Doe Director, National University Career Center Ph: (800) 555-1234 Fax: (800) 555-5678 Jane.Doe@National.edu Connect with me on LinkedIn: www.linkedin.com/in/JaneDoe ©2013 LinkedIn Corporation. All Rights Reserved.
  15. 15. 2 Enhance the Brand and Services of Your Career Center ©2013 LinkedIn Corporation. All Rights Reserved.
  16. 16. Benefits of LinkedIn Groups •  Enhance brand •  Increase communication ©2013 LinkedIn Corporation. All Rights Reserved.   •  Connect alumni & students   •  List management
  17. 17. Best Practice #1: Actively Manage Your LinkedIn Groups ©2013 LinkedIn Corporation. All Rights Reserved.
  18. 18. Best Practice #2: Set Up a “Welcome” Template Message ©2013 LinkedIn Corporation. All Rights Reserved.
  19. 19. Best Practice #3: Create a Group for Student-Alumni Networking ©2013 LinkedIn Corporation. All Rights Reserved.
  20. 20. University Pages and Alumni Tool ©2013 LinkedIn Corporation. All Rights Reserved.
  21. 21. ©2013 LinkedIn Corporation. All Rights Reserved.
  22. 22. Create “Targeted Updates” for your Followers 22  
  23. 23. The Targeted Update Screen 23  
  24. 24. A Step-by-Step Sample 24  
  25. 25. Saving a Target List for Future Posts 25  
  26. 26. Sharing Posts with Targeted Lists 26  
  27. 27. LinkedIn Alumni Tool http://linkedin.com/alumni ©2013 LinkedIn Corporation. All Rights Reserved.
  28. 28. University Pages FAQs http://help.linkedin.com/app/answers/detail/a_id/38582/kw/ universitypages ©2013 LinkedIn Corporation. All Rights Reserved.
  29. 29. 3 Attract More Organizations to Recruit Your Students and Alumni ©2013 LinkedIn Corporation. All Rights Reserved.
  30. 30. “I have used LinkedIn extensively to research where our alumni are working and to solicit their assistance. Additionally, I have shared lists of alumni generated through LinkedIn with employers we want to visit campus. I’ve found employers to be impressed by the breadth and depth of information that I have gained from using LinkedIn.” Mark Presnell, PhD, Director, Johns Hopkins Career Center ©2013 LinkedIn Corporation. All Rights Reserved.
  31. 31. Request Introductions from Alumni to Their Employers ©2013 LinkedIn Corporation. All Rights Reserved.
  32. 32. Request Introductions from Alumni to Their Employers ©2013 LinkedIn Corporation. All Rights Reserved.
  33. 33. ©2013 LinkedIn Corporation. All Rights Reserved.
  34. 34. 4 Share best practices and get answers to questions ©2013 LinkedIn Corporation. All Rights Reserved.
  35. 35. Some Recommended Groups §  NACE §  SHRM (Society for Human Resource Management) §  ERE.net §  Entry-Level Jobs and Internships §  College Recruiting Central §  College Career Expert ©2013 LinkedIn Corporation. All Rights Reserved. 35
  36. 36. Become a Featured Blogger! ©2013 LinkedIn Corporation. All Rights Reserved.
  37. 37. Follow the LinkedIn “Higher Education” channel ©2013 LinkedIn Corporation. All Rights Reserved.
  38. 38. 5 Actively support student use of LinkedIn ©2013 LinkedIn Corporation. All Rights Reserved.
  39. 39. Access Free LinkedIn Training Resources http://university.linkedin.com ©2013 LinkedIn Corporation. All Rights Reserved.
  40. 40. III. How LinkedIn Helps Your Students Help Themselves ©2013 LinkedIn Corporation. All Rights Reserved. 40
  41. 41. LinkedIn Benefits for Students and Alumni 1  2  3  4  5  Build a professional online presence Add connections with 'warm' contacts and alumni Research companies, industries, and grad programs Explore opportunities for undecided students Learn professional networking etiquette ©2013 LinkedIn Corporation. All Rights Reserved. 41
  42. 42. 1. Build a Professional Online Presence ©2013 LinkedIn Corporation. All Rights Reserved. 42
  43. 43. “It’s no longer enough to simply have a solid resume. Students now need a professional online presence.” Holly Paul, Former US Recruiting Leader, PricewaterhouseCoopers ©2013 LinkedIn Corporation. All Rights Reserved.
  44. 44. Add Sections to Enhance Student Profiles ©2013 LinkedIn Corporation. All Rights Reserved.
  45. 45. Add Sections to Enhance Student Profiles: Organizations ©2013 LinkedIn Corporation. All Rights Reserved.
  46. 46. Add Sections to Enhance Student Profiles: Courses ©2013 LinkedIn Corporation. All Rights Reserved.
  47. 47. More Student LinkedIn Profile Tips 1  2  3  4  5  Professional photo of student alone Headline with area of study and/or career ambitions Keyword-rich summary that includes type of positions student is seeking Inclusion of volunteer activities, internships and extra curriculars Recommendations from professors, advisors, internships ©2013 LinkedIn Corporation. All Rights Reserved. 47
  48. 48. 2. Add connections with 'warm' contacts and alumni ©2013 LinkedIn Corporation. All Rights Reserved. 48
  49. 49. Use Address Book Uploader to Connect to People Students Already Know ©2013 LinkedIn Corporation. All Rights Reserved.
  50. 50. Write Personalized Connection Requests ©2013 LinkedIn Corporation. All Rights Reserved.
  51. 51. ©2013 LinkedIn Corporation. All Rights Reserved.
  52. 52. 3. Research Companies & Industries ©2013 LinkedIn Corporation. All Rights Reserved.
  53. 53. ©2013 LinkedIn Corporation. All Rights Reserved.
  54. 54. ©2013 LinkedIn Corporation. All Rights Reserved.
  55. 55. Student Jobs Portal http://linkedin.com/studentjobs ©2013 LinkedIn Corporation. All Rights Reserved. Add this link your car on eer center s ite!
  56. 56. Follow the LinkedIn “Your Career” channel ©2013 LinkedIn Corporation. All Rights Reserved.
  57. 57. 4. Explore Opportunities for Undecided Students ©2013 LinkedIn Corporation. All Rights Reserved.
  58. 58. ©2013 LinkedIn Corporation. All Rights Reserved.
  59. 59. ©2013 LinkedIn Corporation. All Rights Reserved.
  60. 60. 5. Learn Professional Networking Etiquette ©2013 LinkedIn Corporation. All Rights Reserved. 60
  61. 61. http://brandeis.edu/hiatt/network ©2013 LinkedIn Corporation. All Rights Reserved.
  62. 62. ©2013 LinkedIn Corporation. All Rights Reserved. 62
  63. 63. Questions ©2013 LinkedIn Corporation. All Rights Reserved.
  64. 64. Spread the Word! §  Update your LinkedIn status §  Tweet –  @linkedin –  @lindseypollak §  Share this link: –  http://university.linkedin.com ©2013 LinkedIn Corporation. All Rights Reserved.
  65. 65. Become a Featured Blogger! ©2013 LinkedIn Corporation. All Rights Reserved.
  66. 66. Access Free LinkedIn Training Resources http://university.linkedin.com ©2013 LinkedIn Corporation. All Rights Reserved.
  67. 67. Download Today’s Slides or Watch Again! http://university.linkedin.com ©2013 LinkedIn Corporation. All Rights Reserved.
  68. 68. ©2013 LinkedIn Corporation. All Rights Reserved. 68
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