The Mindset Divide: Spotlight on Content INFOGRAPHIC

The Mindset Divide: Spotlight on Content INFOGRAPHIC

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Engaging the professional mindset one of the most productive content strategies for any brand or business. Professionals have an overriding hunger for knowledge, they seek out that knowledge ...

Engaging the professional mindset one of the most productive content strategies for any brand or business. Professionals have an overriding hunger for knowledge, they seek out that knowledge throughout their day and professional social media is increasingly where they find, consume, share and respond to it.

LinkedIn’s Mindset Divide: Spotlight on Content Infographic contains the key insights that you need to start leveraging the power of professional content. Here you’ll find the full range of content that professionals yearn for, the environments that it reaches them in (professional content is 60% more likely to be consumed at home than in the office), and the characteristics that ensure credibility and drive sharing.

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The Mindset Divide: Spotlight on Content INFOGRAPHIC The Mindset Divide: Spotlight on Content INFOGRAPHIC Infographic Transcript

  • THE MINDSET DIVIDE TWITTER 1. CLICK ON OR READ LINK FROM THE TWEET2. RETWEET TWEETS3. FAVOURITE TWEETS4. REPLY TO TWEETS5. TWEET ABOUTPROFESSIONAL CONTENT THE BASIS OF TRUST DIFFERS BY SOCIAL MOTIVATION & MINDSET PROFESSIONAL SHARING BOOSTS CONTENT’S VALUE PROFESSIONALS ARE GLUTTONS FOR DIGITAL CONTENT SOCIAL MEDIA HAS TRANSFORMED THE PROFESSIONAL CONTENT PLATFORM MINDSET DICTATES TRUST AND RESPONSE PROFESSIONAL CONTENT IS ABOUT KNOWLEDGE, FIRST AND FOREMOST. IT’S MORE LIKELY TO DELIVER DAILY CONTENT TO PROFESSIONALS PROFESSIONAL CONTENT ON PERSONAL PLATFORMS GENERATES ONLY LIGHT TOUCH ENGAGEMENT: LINKEDIN USERS HAVE HIGH STANDARDS: ACCURACY, CREDIBILITY AND SOCIAL APPROVAL TOP ACTIONS AFTER RECEIVING PROFESSIONAL CONTENT ON… NEWSPAPERS SOCIAL MEDIA SITES/APPS MAGAZINES BUT CAN ALSO STRETCH TO: AND KNOWLEDGE IS TOO IMPORTANT TO KEEP TO WORKING HOURS. AND WITH ONLY SLIGHTLY LESS REACH THAN TV (ONCE A DAY OR MORE OFTEN) FACTORS IMPORTANT IN DETERMINING TRUSTED CONTENT 59% PREFER CONTENT TO INCLUDE FACTS / FIGURES THAT ARE PROPERLY CITED 51% PREFER CONTENT THAT IS WELL-WRITTEN 55% PREFER CONTENT THAT IS DELIVERED THROUGH A WELL-KNOWN AND RESPECTED PUBLICATION, NEWS / RADIO CHANNEL OR WEBSITE 37% PREFER CONTENT THAT CAN BE EASILY APPLIED TO YOUR EVERYDAY LIFE PERSONAL NETWORKS: SHARES AND RECOMMENDATIONS BY FAMILY/FRIENDS ARE MORE IMPORTANT FOR PERSONAL THAN PROFESSIONAL NETWORKS PROFESSIONAL NETWORKS: FACTS AND FIGURES THAT ARE PROPERLY CITED AND WELL-WRITTEN ARE MORE IMPORTANT FOR PROFESSIONAL THAN PERSONAL NETWORKS LINKEDIN 1. CLICK ON OR READ THE POST 2. COMMENT ON THE POST 3. “LIKE” THE POST 4. SHARE THE POST WITH AN INDIVIDUAL 5. SHARE THE POST WITH MY ENTIRE NETWORK 6. POST ABOUT PROFESSIONAL CONTENT FACEBOOK 1. “LIKE” THE POST 2. CLICK ON OR READ THE PROFESSIONAL CONTENT 3. COMMENT ON THE POST 4. SHARE THE POST WITH AN INDIVIDUAL 5. SHARE THE POST WITH MY ENTIRE NETWORK DAILY LINKEDIN USERS: 1. SHARED / RECOMMENDED BY FAMILY / FRIENDS MORE IMPORTANT TRUST FACTORS LESS IMPORTANT TRUST FACTORS 1. FACTS / FIGURES THAT ARE PROPERLY CITED 2. “LIKED” / SHARED BY MANY 3. WELL-WRITTEN 4. WELL-KNOWN / RESPECTED SOURCE 5. AUTHORED BY WELL-RESPECTED JOURNALIST / PERSONALITY DAILY FACEBOOK USERS: 1. WELL-WRITTEN 2. FACTS / FIGURES THAT ARE PROPERLY CITED 3. WELL-KNOWN / RESPECTED SOURCE 4. EASILY APPLIED TO DAILY LIFE MORE IMPORTANT TRUST FACTORS LESS IMPORTANT TRUST FACTORS 1. AUTHORED BY WELL-RESPECTED JOURNALIST / PERSONALITY DAILY TWITTER USERS: 1. AUTHORED BY WELL-RESPECTED JOURNALIST / PERSONALITY 2. FACTS / FIGURES THAT ARE PROPERLY CITED 3. WELL-WRITTEN MORE IMPORTANT TRUST FACTORS LESS IMPORTANT TRUST FACTORS 1. SHARED / RECOMMENDED BY FAMILY / FRIENDS 2. EASILY APPLIED TO DAILY LIFE 3. SPONSORED BY TRUSTED COMPANY / BRAND 4. “LIKED” / SHARED BY MANY 5. WELL-KNOWN / RESPECTED SOURCE AND THIS INEVITABLY LEADS TO A DIFFERENCE IN TRUST LINKEDIN USERS ARE FAR MORE LIKELY TO POST THEIR OWN COMMENTS ON CONTENT, ADDING GREATER SOCIAL VALIDATION AS IT TRAVELS ACROSS THEIR NETWORKS. TRUST INCREASES FURTHER STILL WHEN THE CONTENT IS SHARED. PROFESSIONAL CONTENT IS SIGNIFICANTLY MORE TRUSTED. http://lnkd.in/spotlight #mindsetdivide PROFESSIONAL DEVELOPMENT / LEADERSHIP & PRODUCTIVITY JOB OPPORTUNITIES IN MY INDUSTRY NEWS ABOUT COMPANIES / TRENDS IN INDUSTRY RESTAURANT REVIEWS SPORTS AND STYLE CURRENT EVENTS / FINANCIAL NEWS 45%51% 37% 36% ANYTHING THAT CAN ENHANCE PROFESSIONALS IDENTITY SUPPORT THEIR INTERACTIONS OR GIVE THEM AN INSIGHT-DERIVED EDGE PROFESSIONALS SPEND 60% MORE TIME CONSUMING PROFESSIONAL CONTENT AT HOME THAN AT WORK 57% SAY WHEN THEY READ, WATCH AND / OR LISTEN TO PROFESSIONAL CONTENT, THEY OFTEN FIND THEMSELVES CONTINUING TO LOOK FOR MORE PROFESSIONAL CONTENT 79% OF RESPONDENTS CONSUME CONTENT AT HOME 49% OF RESPONDENTS CONSUME CONTENT AT WORK 19% 11% 4% TRUSTED CONTENT 72% 37% 30% RADIO 12%17%