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LINKEDINS MÅLGRUPP I SVERIGE

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Sweden’s professionals go places with LinkedIn …

Sweden’s professionals go places with LinkedIn

Confident, ambitious and engaged with the world, LinkedIn’s members in Sweden are focused on making a difference in their lives and careers – and they trust the insight our platform provides to help them do it.

LinkedIn’s Swedish audience is mature, educated and affluent. 73% are aged 35 or over, 78% hold a university degree and 83% earn more than 300,000 SEK. Two out of five already hold manager-level positions, and as a group they are 65% more likely to see themselves as leaders. Unsurprisingly, this high-flying audience are frequent business travellers ‒ 40% made five international business trips in the past 12 months.

Our Swedish members don’t just take the lead in terms of their careers: 84% consider themselves early adopters and 89% view themselves as socially responsible. They value LinkedIn as a guide for both personal and business decisions, with 90% saying they trust the information they receive on our platform, 49% saying LinkedIn helps them drive business results, and one in three using our network to research their business decisions.

Published in: Technology

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  • 1. LINKEDINS MÅLGRUPP I UNGA 50 % BILDADE 78 % i åldern 25–35 har en eller flera universitetsexamina HAR GOD EKONOMI 83 % tjänar mer än 300 000 kr om året 2AV5 har en ledarroll FRÄMSTA FÖRETAG BLAND SVENSKA MEDLEMMAR: LINKEDINS SVENSKA MEDLEMMAR… 84 % 65 % & …vill vara först med den senaste tekniken …är hellre ledare än följare 90 % litar på information från LinkedIn ENGAGEMANG 63 % 49 % tycker att LinkedIn hjälper dem att nå resultat via affärskontakter. tycker att LinkedIn hjälper dem att hantera möjligheter. Mer än EN TREDJEDEL av LinkedIns svenska medlemmar använder sociala nätverk för att fatta klokare affärsbeslut. AFFÄRSRESANDE 2AV5 har gjort minst 5 internationella affärsresor under det senaste året. …och mer än 1AV3 har tillbringat fler än 15 nätter på hotell i sitt arbete. Källa - LinkedIn medlemsdata Sverige Juni 2013

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