5 Tips for University Recruiting on LinkedIn
 

5 Tips for University Recruiting on LinkedIn

on

  • 899 views

For any company hiring students and recent graduates, finding simple and efficient ways of engaging top students is a challenge. ...

For any company hiring students and recent graduates, finding simple and efficient ways of engaging top students is a challenge.

In this presentation, you’ll learn:

- How to make the most of LinkedIn’s growing eco-system of college students
- 5 tips for finding and engaging students on LinkedIn
- A sneak peak at upcoming tools that will give you a competitive advantage over your peers

Statistics

Views

Total Views
899
Slideshare-icon Views on SlideShare
899
Embed Views
0

Actions

Likes
3
Downloads
27
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    5 Tips for University Recruiting on LinkedIn 5 Tips for University Recruiting on LinkedIn Presentation Transcript

    • Talent Solutions ©2012 LinkedIn Corporation. All Rights Reserved. 5 Tips for University Recruiting on LinkedIn Lauren Fogarty, Global Solutions Lead April 8 2014
    • Lauren Fogarty Global Solutions Team Lead lfogarty@linkedin.com LinkedIn Confidential ©2013 All Rights Reserved
    • Agenda  Business Intelligence on students & new graduates  The LinkedIn Student & Grad Ecosystem – Student behaviour & Universities on LinkedIn  5 Top Tips– Tactical recommendations for engaging & attracting top graduates  Inspiration from companies using LinkedIn for Student/ Grad attraction & additional possibilities. LinkedIn Confidential ©2013 All Rights Reserved
    • 39M Students & Recent Grads
    • 5 UK Talent Pool
    • 6 Nordic Talent Pool
    • 7 MENA Talent Pool
    • 8 What do UK students & grads look for in a career?
    • LinkedIn sees the university recruiting space as a three-sided ecosystem. EmployersUniversities Students LinkedIn Confidential ©2013 All Rights Reserved 9
    • Universities 10
    • LinkedIn Confidential ©2013 All Rights Reserved 11 Universities now have an official presence…
    • LinkedIn Confidential ©2013 All Rights Reserved …and they can market themselves in a targeted way
    • Students 13
    • The Next Generation “C” Meet Isabella Quick. Connected. Engaged. LinkedIn Confidential ©2013 All Rights Reserved 14 CONTENT
    • Isabella establishes her professional identity on LinkedIn LinkedIn Confidential ©2013 All Rights Reserved 15
    • Connects with peers, professors & mentors LinkedIn Confidential ©2013 All Rights Reserved 16 University Alumni Tool
    • The student jobs portal makes it simple for grads to discover jobs Student Jobs Portal
    • Top 5 Tips for Employers 18
    • LinkedIn Confidential ©2013 All Rights Reserved 19 Tip 1: Build a Brand - Showcase your culture on your career page and build in specific content targeted at students
    • Tip 2: Start a conversation with your Student & Grad audience in Groups Students are our most engaged Groups audience
    • Isabella Engineering BEng, 2014 Mechanical Engineer National Grid XYZ Co. Nuclear Engineer JOBS YOU MAY BE INTERESTED IN Students are twice as likely to engage with a Job on Mobile Amazon XYZ Co. Engineer JOBS YOU MAY BE INTERESTED IN Engineer Pamela Computer Science BEng, 2013 Tip 3: Drive awareness via Jobs – auto-matching & active searches
    • LinkedIn Confidential ©2013 All Rights Reserved 22 Targeted InMails Status Updates You’re Invited! LinkedIn is coming to campus Thursday, March 20th Register Targeted Ads Tip 4: Engage the Right Student Promote news, jobs & events to your target student audience
    • Tip 5: Efficient On Campus Recruitment
    • Collecting information manually is cumbersome and error-prone Poor tracking and follow-up results in lost leads after the event Limited visibility into success of event and into pipeline activity Recruiting candidates at events is difficult today Whether you’re collecting resumes or spreadsheets of candidate information…
    • Capture leads at events instantly and manage them in LinkedIn Recruiter, so you never miss a lead again! We knew there was a better way – Meet CheckIn
    • MARKETING Instantly capture event leads using a simple interface, connected to the LinkedIn network Engage immediately with automatic follow-up email. Leads will automatically follow your Company Page. Track results over time, including number of event leads and where they went 26 CheckIn lets you... … so you never miss an event lead again!
    • Inspiration 27
    • View Jobs on Mobile Apply to Jobs on Mobile Promote Student & Grad Jobs at Scale Entry Level roles (Student, Intern, Graduate) on LinkedIn are free – Deloitte currently has these jobs automatically posted direct from ATS
    • Source ahead of time like Trip Advisor
    • Start a new Following
    • Raise Awareness of your graduate program with media Targeted Ads Management Consultancy Client X Goal: Raise Awareness of Graduate Programme to compete with “Big Four” Solution: “Campus Drive” media campaign Results: 575 quality candidates pipelined Targeted InMails
    • Invite students to apply to your graduate programme Targeted InMails FMCG Client X Goal: Quality over quantity. Pre- select their ideal graduate candidates Solution: “Campus Drive” media campaign Results: 650 qualified candidates registered for graduate program online workshop
    • Net-a-Porter “CheckIn made us look slicker and matched our image as a technology driven business. Post-event we can now pro- actively connect through LinkedIn with the most promising graduates.” Lucy Birchenough, Recruitment Manager Net-a-Porter Group
    • Learn more about CheckIn http://lnkd.in/CheckIn
    • LinkedIn Confidential ©2013 All Rights Reserved 35