The sophisticated marketer is someone who takes marketing techniques, both old and new, and executes them in an overall integrated marketing strategy. This type of marketer is grounded in timeless, Mad Men-era tactics and combines them with new, modern technology. What worked during the golden age of marketing still works today, but marketers need to adapt.
That’s why we created the Sophisticated Marketer’s Guide to LinkedIn. Your one-stop shop for everything a marketer needs to know about getting the most value out of LinkedIn for themselves and their company. It’s not just an instruction manual, but a strategic guide with lots of input from top thought leaders and LinkedIn marketing experts combined with the expertise of the LinkedIn Marketing Solutions team.
The Definitive Guide for Marketing on LinkedIn to the Professional Mindset
This guide was written with you in mind, the sophisticated marketer. Get ready to take your social media marketing to the professional mindset and the vast opportunities that await—increase awareness, influence perception, generate leads, and ultimately drive revenue with LinkedIn.
In our new eBook learn:
- Why your business needs to be marketing on LinkedIn.
- How to tap into LinkedIn’s powerful marketing solutions including Company Pages, Company Updates, and more.
- Expand the reach of your content marketing by sharing relevant and targeted content with the world’s professionals.
- Reach millions of active business professionals with rich display ads and highly-targeted text ads.
- And much more.