Marketing Solutions
Introducing LinkedIn Social Ads
LinkedIn is the world’s largest professional network with
313M+ millio...
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Your Message and Content Here
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Copyright © 2012 LinkedIn Corporation. LinkedIn,...
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Marketing Solutions LinkedIn Social Ads product sheet

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Transcript of "Marketing Solutions LinkedIn Social Ads product sheet"

  1. 1. Marketing Solutions Introducing LinkedIn Social Ads LinkedIn is the world’s largest professional network with 313M+ million members. Each of these members shares ideas and information with their LinkedIn connections to help achieve their goals. Through LinkedIn Social Ads, you can leverage the power of members’ networks to build brand awareness, or drive leads through encouraging LinkedIn members to recommend your product and services, thereby driving advocacy through social proof. Social proof at scale The endorsements of trusted contacts are a hugely effective means of adding credibility and impact to your company messages. But it can be difficult to achieve such social proof at scale. LinkedIn’s exclusive range of social ads is carefully aligned to the way that members use our network to share ideas and information. They make it simple and rewarding for members to endorse your company and pass on insights and updates. And they ensure that engagement with one member is quickly spread across their network. Follow Company Ads Follow Company Ads are a powerful, targeted channel for encouraging members to follow your company. Increasing your Company Following adds credibility and endorsement, with every member who responds to Follow Company ads automatically sharing their new follower status with their network. Once a member is following your company, you’ll be able to build your relationship with them through company updates in their LinkedIn home page stream. Social ads are a highly targeted, highly efficient way to encourage LinkedIn members to help amplify your messages. LinkedIn Social Ads Leverage our members’ networks to drive awareness and credibility
  2. 2. Caption Here <<<<<< LOGO You Your Message and Content Here Call to Action Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. Spotlight Ads Improved CTR vs Traditional Display Volkswagen India Chevron Custom Group Chevron exceeded campaign goals by 41% by recruiting energy professionals, policymakers and other influencers into their LinkedIn Group Join Group Ads Join Group Ads prompt target audiences to join your sponsored group by showcasing current discussions and spotlighting which of a reader’s connections are already group members. As with other LinkedIn Social Ads, the status of new group members is automatically shared across their networks, adding further awareness and credibility. Spotlight Ads are a wholly personalised, one-to-one marketing platform that is unique to LinkedIn, and delivers significantly superior engagement rates to standard display. Seamlessly integrated within the LinkedIn member experience, Spotlight Ads couple a member’s own profile picture with your brand and message to transform click-through rates. They are ideal for driving brand awareness and engagement, or reaching out to new business prospects. Additional Information For more information, contact your LinkedIn Account Representative or visit emea.marketing.linkedin.com to learn more about our marketing solutions.

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