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LinkedIn Talent Pool Report EMEA

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Better understand the supply and demand for professionals from different industries across Europe. These Talent Pool Reports are based on data from LinkedIn's network of 259 million professionals and …

Better understand the supply and demand for professionals from different industries across Europe. These Talent Pool Reports are based on data from LinkedIn's network of 259 million professionals and the results from a survey of over 100,000 LinkedIn members.

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  • 1. Talent Solutions EMEA Talent Pool Reports Where you can find top talent and more
  • 2. Table of Contents Brand Strategy & Management Corporate Finance Corporate Law Ecology & Environmental Science Java Development Non-Profit, Fundraising, and Grant Making Renewable and Sustainable Energy Overview & Methodology A world of insights can be gathered from LinkedIn’s 259 million members - the world’s largest professional network. Talent pools are defined by member skillsets, based on the skills and keywords listed in a member’s profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset, LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Job consideration data comes from the LinkedIn talent drivers survey of over 100,000 members. Why Skill Sets Matter Over 70% of LinkedIn members say that the skillsets they possess are an important part of their professional identity. Skillsets – more than job titles and functions – tell the story of the value professionals bring and the breadth of their experience. LinkedIn members have tens of thousands of skills on their profiles, covering a range of professional expertise from Microsoft Office to Rocket Science. Analyzing skillsets helps to learn: what specific groups of professionals look for in a job, what universities they attended, and what industries they work in, to effectively find and attract top talent within those groups. About LinkedIn Talent Solutions LinkedIn is the world's largest professional network with more than 259 million members in over 200 countries and territories. More than 20,000 companies — including 90 of the Fortune 100 — and thousands of recruiters, HR professionals and hiring managers use LinkedIn Talent Solutions' products and services to find, engage and hire top talent across the globe. For more Talent Pool Reports: lnkd.in/TalentDemand
  • 3. Talent Pool Report EMEA 2013 Brand Strategy & Management 140,642 LinkedIn members 18,670 recent grads have joined the workforce Where should you look for talent? More Demand By The Numbers SATURATED HIGH-DEMAND United Arab Emirates Switzerland Ireland Branding professionals in the UK are 3x more likely to be contacted by a recruiter than those in Italy Demand Index Germany Netherlands Italy Denmark Sweden South Africa Less Demand 1 in 8 changed jobs in the past 12 months France Belgium Russian Federation 58% of branding professionals are manager or above United Kingdom Pakistan 1,500 2,000 3,000 HIDDEN GEMS 4,000 5,000 7,000 10,000 15,000 20,000 30,000 40,000 50,000 # of LinkedIn Members Overview & Methodology A world of insights can be gathered from LinkedIn’s 259 million members - the world’s largest professional network. Talent pools are defined by member skillset, based on the skills and keywords on a member profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members. What skills and keywords should you look for? Brand Management Marketing Digital Marketing Marketing Communications Brand Development Marketing Strategy Graphic Design Creative Direction Corporate Identity Advertising Corporate Branding Marketing Management
  • 4. Brand Strategy & Management What do branding professionals look for in a job? 35% CULTURE THAT FITS MY PERSONALITY What schools do recent graduates come from? Chartered Institute of Marketing, UK 51% University of the Arts London, UK 55% 47% CHALLENGING WORK 38% A PLACE I WOULD BE PROUD TO WORK 26% ABILITY TO MAKE AN IMPACT 30% 33% STRONG CAREER PATH Istituto Europeo di Design, Italy Most popular LinkedIn groups 36% 40% 40% 33% Leeds Metropolitan University Berghs School of Communication, Sweden 43% A GOOD RELATIONSHIP WITH YOUR COLLEAGUES The Open University Copenhagen Business School, Denmark 47% A COMPANY WITH A LONGTERM STRATEGIC VISION The Manchester Metropolitan University, UK University of South Africa 42% 49% EXCELLENT COMPENSATION & BENEFITS Brunel University, UK Future Trends Social Media Marketing Digital Marketing EMEA Average Branding Professionals E-Marketing Association Network Creative Design Pros Which industries employ branding professionals? 45.0% 50% 15.3% 20% 2.6% 3.5% 3.6% FOOD & BEVERAGES 5% RETAIL 10% 4.9% 18.8% 6.3% 2% MARKETING & ADVERTISING DESIGN GRAPHIC DESIGN CONSUMER GOODS PR AND COMMUNICATIONS MANAGEMENT CONSULTING 1% 0% How can you connect with branding professionals? 1. Leverage your Employees’ Networks The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an employee’s profile page using Work With Us ads. 2. Engage in Conversation through Status Updates Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools. You can reach beyond your follower base using Sponsored Updates. 3. Tell a Relevant Talent Brand Story Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them. 4. Measure and Track your Progress Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your competition. Additional Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: talent.linkedin.com Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
  • 5. Talent Pool Report EMEA 2013 Corporate Finance 57% of corporate finance professionals are manager or above 1 in 9 changed jobs in the past 12 months Corporate finance professionals in the UK are 3x more likely to be contacted by a recruiter than those in South Africa Overview & Methodology A world of insights can be gathered from LinkedIn’s 259 million members - the world’s largest professional network. Talent pools are defined by member skillset, based on the skills and keywords on a member profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members. HIGH-DEMAND United Kingdom Switzerland United Arab Emirates Ireland Germany Saudi Arabia Belgium France Russian Federation Netherlands Spain Demand Index 69,180 recent grads have joined the workforce SATURATED South Africa Italy Less Demand 466,870 LinkedIn members Where should you look for talent? More Demand By The Numbers Pakistan 7,000 10,000 15,000 20,000 HIDDEN GEMS 30,000 40,000 50,000 70,000 100,000 # of LinkedIn Members What skills and keywords should you look for? Auditing Internal Controls Finance Business Strategy Risk Management Financial Analysis Accounting Corporate Finance Managerial Finance Financial Reporting Financial Accounting Management
  • 6. Corporate Finance What do corporate finance professionals look for in a job? 42% EXCELLENT COMPENSATION & BENEFITS What schools do recent graduates come from? University of South Africa 54% 52% 47% GOOD WORK/ LIFE BALANCE A COMPANY WITH A LONGTERM STRATEGIC VISION 32% Most popular LinkedIn groups Finance Club Finance Plus: Private Equity, Venture Capital and M&A News EMEA Average Corporate Finance Professionals 31% 29% STRONG EMPLOYEE DEVELOPMENT University of Nairobi, Kenya 40% 30% 32% STRONG CAREER PATH Vrije University Amsterdam, Netherlands University of Karachi, Pakistan 38% 36% GOOD RELATIONSHIP WITH COLLEAGUES Nyenrode Business University, Netherlands Insead, France 36% 39% A PLACE I WOULD BE PROUD TO WORK Harvard Business School, US London Business School, UK 35% 41% CULTURE THAT FITS MY PERSONALITY Copenhagen Business School, Denmark Oxford Brookes University, UK Chief Financial Officer (CFO) Network - The #1 Group for CFOs Big Four Accounting Consulting Private Equity and Venture Capital Groups 18.5% 3.6% 5.1% 5.6% OIL & ENERGY 5% 5.0% INVESTMENT BANKING 10% IT & SERVICES 20% 24.3% 28.1% FINANCIAL SERVICES 50% ACCOUNTING Which industries employ corporate finance professionals? 9.8% 2% BANKING MANAGEMENT CONSULTING LAW PRACTICE 1% 0% How can you connect with corporate finance professionals? 1. Leverage your Employees’ Networks The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an employee’s profile page using Work With Us ads. 2. Engage in Conversation through Status Updates Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools. You can reach beyond your follower base using Sponsored Updates. 3. Tell a Relevant Talent Brand Story Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them. 4. Measure and Track your Progress Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your competition. Additional Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: talent.linkedin.com Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
  • 7. Talent Pool Report EMEA 2013 Corporate Law 45% of corporate law professionals are manager or above 1 in 9 changed jobs in the past 12 months Corporate law professionals in the UK are 2x more likely to be contacted by a recruiter than those in France HIGH-DEMAND United Arab Emirates United Kingdom Russian Federation Switzerland Germany Belgium Demand Index 11,690 recent grads have joined this talent pool SATURATED Ireland France South Africa Netherlands Denmark Spain Italy Less Demand 63,760 LinkedIn members Where should you look for talent? More Demand By The Numbers HIDDEN GEMS 800 1,000 1,500 2,000 3,000 4,000 5,000 6,000 8,000 10,000 12,000 15,000 # of LinkedIn Members Overview & Methodology A world of insights can be gathered from LinkedIn’s 259 million members - the world’s largest professional network. Talent pools are defined by member skillset, based on the skills and keywords on a member profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members. What skills and keywords should you look for? Dispute Resolution Mergers & Acquisitions Due Diligence Joint Ventures Legal Advice Corporate Law Corporate Governance Intellectual Property International Law Litigation Legal Research Commercial Litigation
  • 8. Corporate Law What do corporate law professionals look for in a job? What schools do recent graduates come from? BPP Law School, UK 42% EXCELLENT COMPENSATION & BENEFITS 60% Law Society of Ireland 52% 48% GOOD WORK/ LIFE BALANCE Université Panthéon Sorbonne, France 40% 47% A GOOD RELATIONSHIP WITH YOUR COLLEAGUES Queen Mary University of London, UK 38% 42% A PLACE I WOULD BE PROUD TO WORK College of Law, UK King’s College London, UK 35% 40% CULTURE THAT FITS MY PERSONALITY 30% STRONG CAREER PATH A COMPANY WITH A LONGTERM STRATEGIC VISION STRONG EMPLOYEE DEVELOPMENT 19% 31% University of Johannesburg, South Africa Kenya School of Law University of the Witwatersrand, South Africa Most popular LinkedIn groups Corporate Lawyer Network 39% 36% 30% London School of Economics & Political Science, UK Law Jobs Network - #1 Legal Careers Group EMEA Average Corporate Law Professionals E-Legal InHouse Legal Leadership for Lawyers Which industries employ corporate law professionals? 33.1% 50% 47.8% 20% 10% 5% 2% 1.6% 1.6% 1.7% 2.7% 4.9% 6.6% LAW PRACTICE LEGAL SERVICES FINANCIAL SERVICES BANKING OIL & ENERGY ACCOUNTING TELECOMMUNICATIONS MANAGEMENT CONSULTING 1% 0% How can you connect with corporate law professionals? 1. Leverage your Employees’ Networks The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an employee’s profile page using Work With Us ads. 2. Engage in Conversation through Status Updates Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools. You can reach beyond your follower base using Sponsored Updates. 3. Tell a Relevant Talent Brand Story Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them. 4. Measure and Track your Progress Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your competition. Additional Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: talent.linkedin.com Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
  • 9. Talent Pool Report EMEA 2013 Ecology and Environmental Science 31% of environmental professionals are manager or above 1 in 11 changed jobs in the past 12 months Environmental professionals in the UK are 2x more likely to be contacted by a recruiter than those in the Netherlands Demand Index 26,010 recent grads have joined the workforce United Arab Emirates HIGH-DEMAND SATURATED Switzerland Germany Norway United Kingdom Belgium France Ireland South Africa Netherlands Denmark Sweden Italy Spain Less Demand 126,220 LinkedIn members Where should you look for talent? More Demand By The Numbers HIDDEN GEMS 1,500 2,000 3,000 4,000 5,000 7,000 10,000 15,000 20,000 30,000 # of LinkedIn Members Overview & Methodology A world of insights can be gathered from LinkedIn’s 259 million members - the world’s largest professional network. Talent pools are defined by member skillset, based on the skills and keywords on a member profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members. What skills and keywords should you look for? Sustainable Development Ecology Water Environmental Science Environmental Management Systems Environmental Awareness Sustainability Project Management Environmental Impact Assessment Environmental Policy Research Climate Change 40,000
  • 10. Ecology and Environmental Science What do environmental professionals look for in a job? What schools do recent graduates come from? Wageningen Universiteit, Netherlands The Open University 38% 42% Imperial College London, UK A GOOD RELATIONSHIP WITH YOUR COLLEAGUES 40% 41% University of Exeter, UK University of Southampton, UK CULTURE THAT FITS MY PERSONALITY 35% 41% 52% 52% GOOD WORK/ LIFE BALANCE A PLACE I WOULD BE PROUD TO WORK 26% ABILITY TO MAKE AN IMPACT STRONG EMPLOYEE DEVELOPMENT University of Leeds, UK 38% Sustainability Professionals 36% 31% A COMPANY WITH A LONGTERM STRATEGIC VISION University of Pretoria, South Africa Most popular LinkedIn groups Green 42% 32% University College London, UK The University of Edinburgh, UK 31% 34% EXCELLENT COMPENSATION & BENEFITS University of Plymouth, UK EMEA Average Environmental Professionals Green Jobs & Career Network Environmental Consulting Professionals WaterPros Which industries employ environmental professionals? 47.1% 3.8% 4.3% 4.4% 6.1% 9.0% 10.5% RENEWABLES & ENVIRONMENT 5% NON-PROFIT ORGANIZATION 10% HIGHER EDUCATION 20% CIVIL ENGINEERING 50% 14.8% 2% ENVIRONMENTAL SERVICES RESEARCH GOVERNMENT ADMINISTRATION OIL & ENERGY 1% 0% How can you connect with environmental professionals? 1. Leverage your Employees’ Networks The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an employee’s profile page using Work With Us ads. 2. Engage in Conversation through Status Updates Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools. You can reach beyond your follower base using Sponsored Updates. 3. Tell a Relevant Talent Brand Story Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them. 4. Measure and Track your Progress Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your competition. Additional Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: talent.linkedin.com Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
  • 11. Talent Pool Report EMEA 2013 Java Development 267,950 LinkedIn members 57,640 recent grads have joined the workforce Where should you look for talent? More Demand By The Numbers SATURATED Czech Republic HIGH-DEMAND Ukraine Belgium Russian Federation Developers in the UK are 3x more likely to be contacted by a recruiter than developers in Spain Demand Index 1 in 6 changed jobs in the past 12 months Israel Germany Sweden France Spain Italy Turkey Less Demand 13% of developers are manager or above United Kingdom Poland Netherlands Ireland HIDDEN GEMS 4,000 5,000 6,000 7,000 8,000 10,000 12,000 15,000 17,500 20,000 25,000 30,000 35,000 # of LinkedIn Members Overview & Methodology A world of insights can be gathered from LinkedIn’s 259 million members - the world’s largest professional network. Talent pools are defined by member skillset, based on the skills and keywords on a member profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members. What skills and keywords should you look for? UML Java Enterprise Edition MySQL HTML Web Services Java XML JavaScript Eclipse Software Development Linux SQL
  • 12. Java Development What do java developers look for in a job? What schools do recent graduates come from? Universidad Politécnica de Madrid, Spain 40% A GOOD RELATIONSHIP WITH YOUR COLLEAGUES 38% 34% A PLACE I WOULD BE PROUD TO WORK STRONG CAREER PATH 26% 32% 35% 29% CULTURE THAT FITS MY PERSONALITY Politecnico di Torino, Italy Most popular LinkedIn groups 30% 32% FLEXIBLE WORK ARRANGMENTS Sofia University, Bulgaria Universidad de Sevilla, Spain 31% 34% STRONG EMPLOYEE DEVELOPMENT Politecnico di Milano, Italy National University of Computer and Emerging Sciences, Pakistan 49% National Technical University of Ukraine The Open University 42% 49% EXCELLENT COMPENSATION & BENEFITS Universidad Nacional de Educación a Distancia, Spain Universitat Politècnica de Catalunya, Spain 55% 56% CHALLENGING WORK Java Developers Java EE Professionals Google Android EMEA Java Developers Android Developer Group .Net Developers Which industries employ java developers? 41.3% 50% 42.9% 20% 1.6% 1.6% 2.9% 3.2% INTERNET 1.5% BANKING 2% RESEARCH 5% PROGRAM DEVELOPMENT 10% 4.9% IT & SERVICES COMPUTER SOFTWARE TELECOMMUNICATIONS FINANCIAL SERVICES 1% 0% How can you connect with java developers? 1. Leverage your Employees’ Networks The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an employee’s profile page using Work With Us ads. 2. Engage in Conversation through Status Updates Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools. You can reach beyond your follower base using Sponsored Updates. 3. Tell a Relevant Talent Brand Story Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them. 4. Measure and Track your Progress Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your competition. Additional Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: talent.linkedin.com Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
  • 13. Talent Pool Report EMEA 2013 Non-Profit, Fundraising, and Grant Making 42% of non-profit professionals are manager or above 1 in 10 changed jobs in the past 12 months Non-Profit Professionals in the UK are 2x more likely to be contacted by a recruiter than those in the Netherlands SATURATED HIGH-DEMAND United Kingdom Ireland Demand Index 25,670 recent grads have joined the workforce Switzerland Belgium Russian Federation Germany Israel France Kenya Netherlands Italy South Africa Pakistan Less Demand 141,250 LinkedIn members Where should you look for talent? More Demand By The Numbers HIDDEN GEMS 500 1,000 2,000 5,000 10,000 20,000 50,000 # of LinkedIn Members Overview & Methodology A world of insights can be gathered from LinkedIn’s 259 million members - the world’s largest professional network. Talent pools are defined by member skillset, based on the skills and keywords on a member profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members. What skills and keywords should you look for? Project Management Social Media Strategic Planning Volunteer Management Fundraising Non-profits Nonprofits Event Planning Public Relations Public Speaking Research Event Management
  • 14. Non-Profit, Fundraising, and Grant Making What do non-profit professionals look for in a job? The Open University 38% A PLACE I WOULD BE PROUD TO WORK 50% 26% ABILITY TO MAKE AN IMPACT University College London, UK London School of Economics & Political Science, UK 49% 35% CULTURE THAT FITS MY PERSONALITY What schools do recent graduates come from? CHALLENGING WORK 47% 45% 25% VALUES EMPLOYEE CONTRIBUTIONS FLEXIBLE WORK ARRANGEMENTS The University of Edinburgh, UK University of Cambridge, UK University of Oxford, UK University of Leeds, UK Most popular LinkedIn groups Charity UK 34% 26% 30% A COMPANY WITH A LONGTERM STRATEGIC VISION The University of Birmingham, UK University of Nairobi, Kenya 55% 40% 40% A GOOD RELATIONSHIP WITH YOUR COLLEAGUES The University of Manchester, UK 28% Institute of Fundraising Mojalink - Non Profit Network 36% EMEA Average Non-profit Professionals UK Fundraising International Development Which industries employ non-profit professionals? 52.3% 50% 5.3% 8.7% EDUCATION MANAGEMENT 5.1% 8.2% FUNDRAISING 4.2% HIGHER EDUCATION 5% 5.3% PR AND COMMUNICATIONS 10% MARKETING & ADVERTISING 20% 11.0% 2% NON-PROFIT ORGANIZATION CIVIC & SOCIAL ORGANIZATION RELIGIOUS INSTITUTIONS 1% 0% How can you connect with non-profit professionals? 1. Leverage your Employees’ Networks The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an employee’s profile page using Work With Us ads. 2. Engage in Conversation through Status Updates Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools. You can reach beyond your follower base using Sponsored Updates. 3. Tell a Relevant Talent Brand Story Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them. 4. Measure and Track your Progress Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your competition. Additional Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: talent.linkedin.com Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
  • 15. Talent Pool Report EMEA 2013 Renewable and Sustainable Energy 93,300 LinkedIn members 14,910 recent grads have joined the workforce Where should you look for talent? United Arab Emirates More Demand By The Numbers HIGH-DEMAND SATURATED Switzerland Norway South Africa Belgium 1 in 10 changed jobs in the past 12 months Energy professionals in the UK are 2x more likely to be contacted by a recruiter than those in Spain Germany Netherlands France Spain Italy Less Demand 46% of energy professionals are manager or above Demand Index Ireland Denmark United Kingdom Greece 700 1,000 1,500 2,000 3,000 HIDDEN GEMS 4,000 5,000 7,000 10,000 15,000 20,000 # of LinkedIn Members Overview & Methodology A world of insights can be gathered from LinkedIn’s 259 million members - the world’s largest professional network. Talent pools are defined by member skillset, based on the skills and keywords on a member profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members. What skills and keywords should you look for? Sustainable Energy Business Strategy Energy Project Management Wind Renewable Energy Solar Energy Engineering Energy Management Sustainability Photovoltaics Energy Efficiency 30,000
  • 16. Renewable and Sustainable Energy What do energy professionals look for in a job? What schools do recent graduates come from? Imperial College London, UK 38% 41% A PLACE I WOULD BE PROUD TO WORK The Open University Universitat Politècnica de Catalunya, Spain 40% 36% A GOOD RELATIONSHIP WITH YOUR COLLEAGUES CULTURE THAT FITS MY PERSONALITY 30% 35% Linked: Energy (Energy Industry Expertise) Wind Energy Professionals EMEA Average Energy Professionals 31% 31% STRONG EMPLOYEE DEVELOPMENT National Technical University of Athens, Greece Most popular LinkedIn groups 35% 36% STRONG CAREER PATH The University of Edinburgh, UK Politecnico di Milano, Italy 36% 39% A COMPANY WITH A LONGTERM STRATEGIC VISION Technische Universiteit Delft, Netherlands Heriot-Watt University, UK 42% 45% EXCELLENT COMPENSATION & BENEFITS Loughborough University, UK Universidad Politécnica de Madrid, Spain 52% 47% GOOD WORK/ LIFE BALANCE Solar Energy Professionals - PV & Thermal Solar Energy Network Energy & Utlities Network Which industries employ energy professionals? 52.2% 50% 4.8% 5.5% 8.5% MECHANICAL OR INDUSTRIAL ENGINEERING 4.7% 7.3% ENVIRONMENTAL SERVICES 3.8% ELECTRICAL & ELECTRONIC MFGR 5% CONSTRUCTION 10% UTILITIES 20% 13.2% 2% RENEWABLES & ENVIRONMENT OIL & ENERGY RESEARCH 1% 0% How can you connect with energy professionals? 1. Leverage your Employees’ Networks The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an employee’s profile page using Work With Us ads. 2. Engage in Conversation through Status Updates Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools. You can reach beyond your follower base using Sponsored Updates. 3. Tell a Relevant Talent Brand Story Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them. 4. Measure and Track your Progress Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your competition. Additional Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: talent.linkedin.com Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.