SlideShare a Scribd company logo
1 of 2
Download to read offline
Nissan Case Study
Nissan raises global brand awareness with an influential
audience using LinkedIn Sponsored Updates
Challenge
To expand the reach of its marketing efforts and build brand
equity globally, Nissan required new ways to deliver engaging,
shareable content across a broad, yet high-quality audience.
When Sponsored Updates debuted, Nissan saw the chance to
deepen awareness of its brand with LinkedIn members, while
also taking advantage of a first-to-market opportunity.
Solution
LinkedIn Sponsored Updates helped Nissan reach a high-value
audience in an environment where they are receptive to engaging
with brand messages. Sponsored Updates delivered Nissan’s
content to members’ news feeds alongside organic content,
creating broad, worldwide impact and building brand equity.
As part of its Sponsored Updates campaign, Nissan:
 Reached a senior-level audience across the globe
 Gained instant feedback on which content drove
the most engagement
 Created broad global impact for brand messages
Results
LinkedIn Sponsored Updates successfully drove
engagement with a senior executive audience
composed of Vice Presidents, C-Suite, and Business
Owners. Nissan received up to 1% engagement
rate with this influential audience globally, but more
importantly, it allowed them to build relationships
with a key audience in a meaningful context.
DeLu Jackson
GM and Chief Digital Officer
Nissan
“LinkedIn Sponsored Updates have widened our audience interest for all of the Nissan brands. We use these updates
to encourage people to dig deeper into our business, engage with Nissan, and share content of interest with their
professional network. Through native advertising – LinkedIn Sponsored Updates – we reached senior-level
professionals, driving brand equity with an important and influential audience.”
Campaign Screenshots
Visit lnkd.in/SponsoredUpdates to discover how LinkedIn Sponsored Updates can drive results for your business.
Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in
the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. 10-LCS-161-G 0913
Nissan’s Sponsored Updates drive high engagement among senior-level professionals with content about global expansion and innovation
Nissan’s Sponsored Updates used compelling images to encourage sharing and clickthroughs

More Related Content

More from LinkedIn Europe

The Era of Talent Intelligence: Bullhorn Engage Slides
The Era of Talent Intelligence: Bullhorn Engage SlidesThe Era of Talent Intelligence: Bullhorn Engage Slides
The Era of Talent Intelligence: Bullhorn Engage SlidesLinkedIn Europe
 
The Era of Talent Intelligence: ReImagine HR Slides
The Era of Talent Intelligence: ReImagine HR SlidesThe Era of Talent Intelligence: ReImagine HR Slides
The Era of Talent Intelligence: ReImagine HR SlidesLinkedIn Europe
 
Content marketing for search and staffing webcast
Content marketing for search and staffing webcastContent marketing for search and staffing webcast
Content marketing for search and staffing webcastLinkedIn Europe
 
Recruiters: How to win at social engagement webcast slides
Recruiters: How to win at social engagement webcast slidesRecruiters: How to win at social engagement webcast slides
Recruiters: How to win at social engagement webcast slidesLinkedIn Europe
 
Top sponsored content 2017
Top sponsored content 2017Top sponsored content 2017
Top sponsored content 2017LinkedIn Europe
 
The secret to a powerful relationship between sales & marketing
The secret to a powerful relationship between sales & marketingThe secret to a powerful relationship between sales & marketing
The secret to a powerful relationship between sales & marketingLinkedIn Europe
 
Do you prefer to Watch Video with the Sound On or Off?
Do you prefer to Watch Video with the Sound On or Off?Do you prefer to Watch Video with the Sound On or Off?
Do you prefer to Watch Video with the Sound On or Off?LinkedIn Europe
 
Would you consider a Digital Detox
Would you consider a Digital DetoxWould you consider a Digital Detox
Would you consider a Digital DetoxLinkedIn Europe
 
EMEA Q1 QPR Webcast Slides
EMEA Q1 QPR Webcast SlidesEMEA Q1 QPR Webcast Slides
EMEA Q1 QPR Webcast SlidesLinkedIn Europe
 
Is Wearable Technology part of your Daily Life?
Is Wearable Technology part of your Daily Life?Is Wearable Technology part of your Daily Life?
Is Wearable Technology part of your Daily Life?LinkedIn Europe
 
Will you purchase a self-driving car when they become available?
Will you purchase a self-driving car when they become available?Will you purchase a self-driving car when they become available?
Will you purchase a self-driving car when they become available?LinkedIn Europe
 
The Future's so Bright or is it?
The Future's so Bright or is it? The Future's so Bright or is it?
The Future's so Bright or is it? LinkedIn Europe
 
The Hipster's Guide to Speaking Programmatic
The Hipster's Guide to Speaking ProgrammaticThe Hipster's Guide to Speaking Programmatic
The Hipster's Guide to Speaking ProgrammaticLinkedIn Europe
 
The 2016 LinkedIn Content Trends Showcase
The 2016 LinkedIn Content Trends ShowcaseThe 2016 LinkedIn Content Trends Showcase
The 2016 LinkedIn Content Trends ShowcaseLinkedIn Europe
 
4 Stages of a Content Marketer - Where do you fit in?
4 Stages of a Content Marketer - Where do you fit in?4 Stages of a Content Marketer - Where do you fit in?
4 Stages of a Content Marketer - Where do you fit in?LinkedIn Europe
 
Datengestütztes Recruiting - Webinar-Reihe Teil III
Datengestütztes Recruiting - Webinar-Reihe Teil IIIDatengestütztes Recruiting - Webinar-Reihe Teil III
Datengestütztes Recruiting - Webinar-Reihe Teil IIILinkedIn Europe
 
Produkt-Updates für HR-Profis auf LinkedIn - Webinar-Reihe Teil II
Produkt-Updates für HR-Profis auf LinkedIn - Webinar-Reihe Teil IIProdukt-Updates für HR-Profis auf LinkedIn - Webinar-Reihe Teil II
Produkt-Updates für HR-Profis auf LinkedIn - Webinar-Reihe Teil IILinkedIn Europe
 
LinkedIn Sponsored Content - Most Engaging Jul - Sept 2016
LinkedIn Sponsored Content - Most Engaging Jul - Sept 2016LinkedIn Sponsored Content - Most Engaging Jul - Sept 2016
LinkedIn Sponsored Content - Most Engaging Jul - Sept 2016LinkedIn Europe
 
Meet our 5 Million South African Members
Meet our 5 Million South African MembersMeet our 5 Million South African Members
Meet our 5 Million South African MembersLinkedIn Europe
 
Employer Brand Week Universum Webinar
Employer Brand Week Universum WebinarEmployer Brand Week Universum Webinar
Employer Brand Week Universum WebinarLinkedIn Europe
 

More from LinkedIn Europe (20)

The Era of Talent Intelligence: Bullhorn Engage Slides
The Era of Talent Intelligence: Bullhorn Engage SlidesThe Era of Talent Intelligence: Bullhorn Engage Slides
The Era of Talent Intelligence: Bullhorn Engage Slides
 
The Era of Talent Intelligence: ReImagine HR Slides
The Era of Talent Intelligence: ReImagine HR SlidesThe Era of Talent Intelligence: ReImagine HR Slides
The Era of Talent Intelligence: ReImagine HR Slides
 
Content marketing for search and staffing webcast
Content marketing for search and staffing webcastContent marketing for search and staffing webcast
Content marketing for search and staffing webcast
 
Recruiters: How to win at social engagement webcast slides
Recruiters: How to win at social engagement webcast slidesRecruiters: How to win at social engagement webcast slides
Recruiters: How to win at social engagement webcast slides
 
Top sponsored content 2017
Top sponsored content 2017Top sponsored content 2017
Top sponsored content 2017
 
The secret to a powerful relationship between sales & marketing
The secret to a powerful relationship between sales & marketingThe secret to a powerful relationship between sales & marketing
The secret to a powerful relationship between sales & marketing
 
Do you prefer to Watch Video with the Sound On or Off?
Do you prefer to Watch Video with the Sound On or Off?Do you prefer to Watch Video with the Sound On or Off?
Do you prefer to Watch Video with the Sound On or Off?
 
Would you consider a Digital Detox
Would you consider a Digital DetoxWould you consider a Digital Detox
Would you consider a Digital Detox
 
EMEA Q1 QPR Webcast Slides
EMEA Q1 QPR Webcast SlidesEMEA Q1 QPR Webcast Slides
EMEA Q1 QPR Webcast Slides
 
Is Wearable Technology part of your Daily Life?
Is Wearable Technology part of your Daily Life?Is Wearable Technology part of your Daily Life?
Is Wearable Technology part of your Daily Life?
 
Will you purchase a self-driving car when they become available?
Will you purchase a self-driving car when they become available?Will you purchase a self-driving car when they become available?
Will you purchase a self-driving car when they become available?
 
The Future's so Bright or is it?
The Future's so Bright or is it? The Future's so Bright or is it?
The Future's so Bright or is it?
 
The Hipster's Guide to Speaking Programmatic
The Hipster's Guide to Speaking ProgrammaticThe Hipster's Guide to Speaking Programmatic
The Hipster's Guide to Speaking Programmatic
 
The 2016 LinkedIn Content Trends Showcase
The 2016 LinkedIn Content Trends ShowcaseThe 2016 LinkedIn Content Trends Showcase
The 2016 LinkedIn Content Trends Showcase
 
4 Stages of a Content Marketer - Where do you fit in?
4 Stages of a Content Marketer - Where do you fit in?4 Stages of a Content Marketer - Where do you fit in?
4 Stages of a Content Marketer - Where do you fit in?
 
Datengestütztes Recruiting - Webinar-Reihe Teil III
Datengestütztes Recruiting - Webinar-Reihe Teil IIIDatengestütztes Recruiting - Webinar-Reihe Teil III
Datengestütztes Recruiting - Webinar-Reihe Teil III
 
Produkt-Updates für HR-Profis auf LinkedIn - Webinar-Reihe Teil II
Produkt-Updates für HR-Profis auf LinkedIn - Webinar-Reihe Teil IIProdukt-Updates für HR-Profis auf LinkedIn - Webinar-Reihe Teil II
Produkt-Updates für HR-Profis auf LinkedIn - Webinar-Reihe Teil II
 
LinkedIn Sponsored Content - Most Engaging Jul - Sept 2016
LinkedIn Sponsored Content - Most Engaging Jul - Sept 2016LinkedIn Sponsored Content - Most Engaging Jul - Sept 2016
LinkedIn Sponsored Content - Most Engaging Jul - Sept 2016
 
Meet our 5 Million South African Members
Meet our 5 Million South African MembersMeet our 5 Million South African Members
Meet our 5 Million South African Members
 
Employer Brand Week Universum Webinar
Employer Brand Week Universum WebinarEmployer Brand Week Universum Webinar
Employer Brand Week Universum Webinar
 

Recently uploaded

Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...DianaGray10
 
Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.IPLOOK Networks
 
Scenario Library et REX Discover industry- and role- based scenarios
Scenario Library et REX Discover industry- and role- based scenariosScenario Library et REX Discover industry- and role- based scenarios
Scenario Library et REX Discover industry- and role- based scenariosErol GIRAUDY
 
Graphene Quantum Dots-Based Composites for Biomedical Applications
Graphene Quantum Dots-Based Composites for  Biomedical ApplicationsGraphene Quantum Dots-Based Composites for  Biomedical Applications
Graphene Quantum Dots-Based Composites for Biomedical Applicationsnooralam814309
 
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - TechWebinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - TechProduct School
 
How to become a GDSC Lead GDSC MI AOE.pptx
How to become a GDSC Lead GDSC MI AOE.pptxHow to become a GDSC Lead GDSC MI AOE.pptx
How to become a GDSC Lead GDSC MI AOE.pptxKaustubhBhavsar6
 
Planetek Italia Srl - Corporate Profile Brochure
Planetek Italia Srl - Corporate Profile BrochurePlanetek Italia Srl - Corporate Profile Brochure
Planetek Italia Srl - Corporate Profile BrochurePlanetek Italia Srl
 
3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud DataEric D. Schabell
 
20140402 - Smart house demo kit
20140402 - Smart house demo kit20140402 - Smart house demo kit
20140402 - Smart house demo kitJamie (Taka) Wang
 
AI Workshops at Computers In Libraries 2024
AI Workshops at Computers In Libraries 2024AI Workshops at Computers In Libraries 2024
AI Workshops at Computers In Libraries 2024Brian Pichman
 
The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)IES VE
 
Stobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through TokenizationStobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through TokenizationStobox
 
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptxGraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptxNeo4j
 
Automation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsAutomation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsDianaGray10
 
EMEA What is ThousandEyes? Webinar
EMEA What is ThousandEyes? WebinarEMEA What is ThousandEyes? Webinar
EMEA What is ThousandEyes? WebinarThousandEyes
 
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Alkin Tezuysal
 
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENTSIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENTxtailishbaloch
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
 
From the origin to the future of Open Source model and business
From the origin to the future of  Open Source model and businessFrom the origin to the future of  Open Source model and business
From the origin to the future of Open Source model and businessFrancesco Corti
 

Recently uploaded (20)

Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...
 
Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.
 
Scenario Library et REX Discover industry- and role- based scenarios
Scenario Library et REX Discover industry- and role- based scenariosScenario Library et REX Discover industry- and role- based scenarios
Scenario Library et REX Discover industry- and role- based scenarios
 
Graphene Quantum Dots-Based Composites for Biomedical Applications
Graphene Quantum Dots-Based Composites for  Biomedical ApplicationsGraphene Quantum Dots-Based Composites for  Biomedical Applications
Graphene Quantum Dots-Based Composites for Biomedical Applications
 
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - TechWebinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
 
How to become a GDSC Lead GDSC MI AOE.pptx
How to become a GDSC Lead GDSC MI AOE.pptxHow to become a GDSC Lead GDSC MI AOE.pptx
How to become a GDSC Lead GDSC MI AOE.pptx
 
Planetek Italia Srl - Corporate Profile Brochure
Planetek Italia Srl - Corporate Profile BrochurePlanetek Italia Srl - Corporate Profile Brochure
Planetek Italia Srl - Corporate Profile Brochure
 
3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data
 
20140402 - Smart house demo kit
20140402 - Smart house demo kit20140402 - Smart house demo kit
20140402 - Smart house demo kit
 
AI Workshops at Computers In Libraries 2024
AI Workshops at Computers In Libraries 2024AI Workshops at Computers In Libraries 2024
AI Workshops at Computers In Libraries 2024
 
The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)
 
Stobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through TokenizationStobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
 
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptxGraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
 
Automation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsAutomation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projects
 
SheDev 2024
SheDev 2024SheDev 2024
SheDev 2024
 
EMEA What is ThousandEyes? Webinar
EMEA What is ThousandEyes? WebinarEMEA What is ThousandEyes? Webinar
EMEA What is ThousandEyes? Webinar
 
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
 
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENTSIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdf
 
From the origin to the future of Open Source model and business
From the origin to the future of  Open Source model and businessFrom the origin to the future of  Open Source model and business
From the origin to the future of Open Source model and business
 

LinkedIn Nissan Case Study

  • 1. Nissan Case Study Nissan raises global brand awareness with an influential audience using LinkedIn Sponsored Updates Challenge To expand the reach of its marketing efforts and build brand equity globally, Nissan required new ways to deliver engaging, shareable content across a broad, yet high-quality audience. When Sponsored Updates debuted, Nissan saw the chance to deepen awareness of its brand with LinkedIn members, while also taking advantage of a first-to-market opportunity. Solution LinkedIn Sponsored Updates helped Nissan reach a high-value audience in an environment where they are receptive to engaging with brand messages. Sponsored Updates delivered Nissan’s content to members’ news feeds alongside organic content, creating broad, worldwide impact and building brand equity. As part of its Sponsored Updates campaign, Nissan: Reached a senior-level audience across the globe Gained instant feedback on which content drove the most engagement Created broad global impact for brand messages Results LinkedIn Sponsored Updates successfully drove engagement with a senior executive audience composed of Vice Presidents, C-Suite, and Business Owners. Nissan received up to 1% engagement rate with this influential audience globally, but more importantly, it allowed them to build relationships with a key audience in a meaningful context. DeLu Jackson GM and Chief Digital Officer Nissan “LinkedIn Sponsored Updates have widened our audience interest for all of the Nissan brands. We use these updates to encourage people to dig deeper into our business, engage with Nissan, and share content of interest with their professional network. Through native advertising – LinkedIn Sponsored Updates – we reached senior-level professionals, driving brand equity with an important and influential audience.”
  • 2. Campaign Screenshots Visit lnkd.in/SponsoredUpdates to discover how LinkedIn Sponsored Updates can drive results for your business. Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. 10-LCS-161-G 0913 Nissan’s Sponsored Updates drive high engagement among senior-level professionals with content about global expansion and innovation Nissan’s Sponsored Updates used compelling images to encourage sharing and clickthroughs