Presented at the Riyadh LinkedIn Day - 27th February 2013

1. LinkedIn Day - Riyadh
Wednesday 27th February 2013

2. Agenda.
 Introduction Ali Matar
 Enhance your online expertise Ali Matar
 Overview of ‘Talent Solutions' Guillaume Larronde
 Benefits & ROI Rabih Haidar
 Lunch & Networking All

3. Linkedin
Introducing
Ali Matar
Head of Linkedin MENA

4. Source : LinkedIn audience 360 Survey, France, August 2011
LinkedIn is the social network for the professional world
Current status Professional networkPrivate Life
83%
of users keep their
professional and personal
networks separate 2x
Users have 2 x more trust in
LinkedIn than in rival
networks

5. Social media can boost job prospects in Arab world
‘
Social media has the potential to play an important role in boosting skillsets, enhancing employment prospects and
supporting entrepreneurship across the Arab world, according to a survey conducted by the Governance and Innovation Program of the
Dubai School of Government (DSG), a teaching and research institution focusing on public policy.
The report revealed that social media can have a dramatic impact on job creation and employment opportunities. Nearly 80
per cent of the respondents said that technology could help provide access to critical job market data
84 percent of the respondents said students would benefit from utilizing social media in developing entrepreneurial skills, 76
affirmed they use social media and ICT tools to acquire such business abilities.
Full report can be accessed: Social media can boost job prospects in Arab world

6. About LinkedIn
1 As of August 2 2012
200 million members
>5 million members in MENA
2 new members every second

7. LinkedIn in MENA
• 5M+ members in MENA
• 850k+ members in KSA
• Number of Groups–2,378
• Top 3 Industries
• Construction
• Oil & energy
• Information technology
• and services
• Top 3 Companies

8. Our vision
Create economic opportunity for every
professional in the world

9. Creating economic opportunity for every professional
Worldwide Workforce
3,300M+
2
Worldwide
Professionals
640M+
2
LinkedIn Members
200M+
1
As of Feb 9 ’12 | International Planning & Research

10. Our Mission
10
We connect the world’s professionals to
make them more productive and successful

11. 11
Everywhere
Work wherever our
members work
Insights
Be great at what
you do
Identity
Connect, find, and
be found
Benefits of being a member

12. Identity
5B+ Search
Queries
Connect, find, and be found

13. 2B+Network Updates
Viewed Weekly1M+ Professional
Groups300K Unique
Publishers
Insight
2M+ Company Pages

14. 14
23% LinkedIn
Member Visits
Introducing People follow & long term content
841,874 followers
Like (15,143) • Comment (6,927) • Share

15. Now featuring 150+ global thought leaders

16. 16
Bringing LinkedIn to the mobile experience
27% LinkedIn
Member Visits
Everywhere

17. Introducing Linkedin College Program

18. 20,000,000+
Students & Recent Grads Worldwide
1
World’s Fastest Growing Network of Students
“Compared to two years ago, the
number of college students using
LinkedIn to find job opportunities has
increased by 700%.”
20,000+
275,000
Schools
New Student Members Per Month

19. Alumni engagement – Where did last year’s class find
jobs? Target as “second-jobbers”. www.linkedin.com/alumni
19

20. Leveraging LinkedIn to attract, engage
and source Entry Level Talent
 Post your entry level jobs on LinkedIn student portal (free)
20
Over 30,000 live jobs
(global)
Top 5 companies

21. The largest professional network
21
Economic model
For recruiters who want to access the largest pool
of candidates in the world
Talent Solutions
For companies who wish to promote their products and
services to a highly qualified audience whilst maintaining
maximum coverage
Marketing Solutions
For advanced users with specific needs: business
prospectives, recruitment, fund raising
Premium Membership
53%
27%
20%
Share of
annual growth
*Quarterly results Q4 2012 - Total quarterly turnover $303.6M

22. Changing the way companies work.
22
Sell
Turn cold calls into
warm prospect
Market
Connect most effectively
with professionals
Hire
Engage the world’s
best passive talent

23. Few of our global customers….

24. Who engages most with LinkedIn?
Source: LinkedIn Members
Note: Only companies with +100 members included in above analysis
2
per second
How many
members per
second ?
Which Saudi
company has the
most employee on
Linkedin ?
How many members
in the MENA region?
Aramco: with 18,686
employees
5million

25. Maximizing Linkedin.com

26. What is the No1 activity
of Linkedin members on the site?

27. Your online & company reputation can start and/or
end here:

28. Optimize your profile, be visible
Connections
Photo
Summary
Detailed job
description
Last Update
People Also Viewed
Experience
In Common

29. 29

30. 30
“Brendan was the staffing manager for Microsoft Research. He
did a fantastic job of recruiting top technical talent for us…”
Dan Ling, Corporate VP, Microsoft Research
“I tried to recruit Brendan from Microsoft but he turned the
tables on me and instead recruited me to his team.”
Justin Thenutai, Staffing Consultant, Microsoft

31. Set your visibility right

32. Adapt the inbound messages to your needs

33. Get LinkedIn Today…and every day
33

34. Listen in on Groups
34
Join many
Participate in a few
Run one
Groups
IT ProsCXOs Fashion
1,000,000 +

35. 3 things to do in 30 minutes
35
1. Complete your profile
(Photo, Tagline, summary, vanity url and links)
2. Set your parameters according to
your needs
(visibility, accessibility, frequency of messages)
3. Your news
(Join 3 Groups, Follow 3 companies, Subscribe to 3 News sources)

36. Talent Solutions
Introducing
Guillaume Larronde
Key Account Director – Linkedin MENA

37. 37
Talent
Find the best candidates - both active and passive
Active candidates
 Apply to recruitment sites
 Aware of all opportunities
available
 Quick to reply
Passive candidates
 No updated CV
 Less aware of opportunities
available
 More difficult to reach

38. Passive talent rules the professional world
38

39. LinkedIn Talent Solutions at a glance
39
LinkedIn
Jobs
LinkedIn
Recruiter
Talent Direct
Talent Acquisition
Brand & Media
Recruitment
Ads
Work with UsCareer Pages

40. Members see personalized jobs every time they log in
Karim
Your ideal passive
candidate
Sales Manager
Aujan Industries
Sales Manager
Sales Manager
Juniper Networks
LiveOps
Sales Manager
Senior
©2012 LinkedIn Corporation. All Rights Reserved.
40

41. Financial Analyst
Bank of America
Sr. HR Director
Gap Inc.Amazon
Sr.
Aujan Industries
HR Director
Aujan Industries
Finance Manager
Sales Manager
Erica
Finance Analyst
Karim Steve
Director of HR
Sales Manager
Aujan Industries
Sales Manager
JOBS YOU MAY BE INTERESTED INJOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN
Target every candidate with relevant jobs
automatically
More applications come from LinkedIn recommended jobs than searches
©2012 LinkedIn Corporation. All Rights Reserved.
41

42. Impact them with Engagement Media
Erica Robertson
Sales
Picture yourself with a career in
Sales at
at Aujan Industries
Aujan Industries
1,498 professionals visit your employees’
profile pages every month
©2012 LinkedIn Corporation. All Rights Reserved.
42
Note: number of professionals visiting reflects unique members visiting your employees profiles
Karim
Your ideal passive
candidate
Sales Manager Viewing profiles is the #1
activity on LinkedIn

43. Your target talent is networking with your employees
Note: number of professionals visiting reflects unique members visiting your employees profiles
19,463 professionals visit your employees’
profile pages every month
Top job functions Top viewer companies
©2012 LinkedIn Corporation. All Rights Reserved.
43

44. Show relevant opportunities with rich employment
branding
255
professionals visit your
company page every month
©2012 LinkedIn Corporation. All Rights Reserved.
44
Karim
Your ideal passive
candidate
Sales Manager

45. Influence candidates at every touch point
Karim
Your ideal passive candidate
Sales Manager
Hired
Networking
with employees
Researching
your company
Following
your company
Viewing
relevant jobs
©2012 LinkedIn Corporation. All Rights Reserved.
45

46. LinkedIn Recruiter
Identify and reach the very best candidates
Source automatically
LinkedIn Solution
Source strategically
LinkedIn Recruiter
 Expand your reach and
access the entire
LinkedIn network
 Contact candidates
directly with InMail
 Manage your pipeline
with your team
©2012 LinkedIn Corporation. All Rights Reserved. 46

47. Recruiter demo
47
Identify and contact the best talents

48. Talent Brand index
Introducing

49. What is employer brand?
49
Employer
brand
Measures the strength of employer brand,
and benchmarks it against your talent peers
Tells you how attractive your employer brand
qualities are to external candidates
Talent
Brand
Index
A qualitative representation of what it is like
to work at your company
Related to culture, talent, and performance

50. 3 things you need to know
50
Talent Brand Index measures your
attractiveness as an employer
The LinkedIn Solution can help
improve the strength of your brand
A strong employer brand makes it
easier to attract candidates

51. 745,909
Talent Brand Reach
How many professionals are familiar with Rolls-Royce as an employer?
Viewing
employee profiles
Connecting with
your employees
116,299
Talent Brand Engagement
How many professionals are interested in Rolls-Royce as an employer?
Engaging
with jobs
Researching
your company
Following
your company
116,299
Talent Brand Engagement
745,909
Talent Brand Reach

52. 116,299
Talent Brand Engagement
745,909
Talent Brand Reach
= 16%

53. 116,299
Talent Brand Engagement
745,909
Talent Brand Reach
= 16%Talent Brand Index
How attractive Rolls-Royce is
to prospective candidates

54. PEERS
Airbus
BAE Systems
Bombardier
Aerospace
GE
Jaguar Land Rover
Optimized Systems
and Solutions
2of7
Talent Brand Index Benchmark
16%
14%
12%
10% 10%
8%
Rolls-Royce
Weaker employer brandEmployer of choice
24%

56. 23%
19%
16%15%
13%
34%
24%
19% 18% 17%
10%
by Job Function by Geographic Location

57. Benefits & ROI
Introducing
Rabih Haidar
Territory head KSA

58. Concerns of the Top Executives
How to
acquire &
retain the
Best Talent?
How to
reduce
cost?
How to grow
the business
to the next
level?
How to be
an Employer
of choice?
58

59. Most Essential Trends in Talent Acquisition
59
Note: other choices included reducing dependence on traditional job boards; ensuring jobs posted reach multiple sites; using CRM for hiring; revitalizing career
sites; recruiting globally; using employee blogs to recruit; jobs SEO; using video; mobile phone recruiting; and offshore sourcing.
Feb 2012 Survey
– internal leads of Talent Acquisition
What do you consider to be the three most
essential and long-lasting trends in recruiting?

60. Reach the best candidates, not just the active ones
Passive
>80%
200M+
Active
<20%
members
LinkedIn members last year
You hired over
Note: Active-passive figures come from 2011 third-party study conducted by Lou Adler and the Adler Group
216
Talent Pool
©2012 LinkedIn Corporation. All Rights Reserved.
60

61. How do you do versus peers
Note: number of professionals visiting reflects unique members visiting your employees profiles
©2012 LinkedIn Corporation. All Rights Reserved.
61

62. LinkedIn Talent Solutions at a glance
62
LinkedIn
Jobs
LinkedIn
Recruiter
Talent Direct
Talent Acquisition
Brand & Media
Recruitment
Ads
Work with UsCareer Pages

63. Clients with the LinkedIn Solution influence
nearly twice as many hires
“LI hire” measured as employees changing their profile from another company to client company from December 2011- May 2012
These averages include companies in all regions and account sizes
11%
17%
34%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Seats & Limited Jobs LinkedIn Solution LinkedIn Solution & All Jobs
Average % of LinkedIn members hired impacted by LinkedIn
products
©2012 LinkedIn Corporation. All Rights Reserved.
63

64. Benefits, ROI
General Manager
Source
Biggest Professional
Network
Time to Hire
Use our tools,
connections
Cost to Hire
Reduce substantial
costs
Quality of Hire
Passive Candidates
©2012 LinkedIn Corporation. All Rights Reserved.
64
$$$

65.  Found 60 percent of its hires on LinkedIn and saved more
than £2 million year over year.
 Filled 240 requisitions within the past 12 months using
LinkedIn Recruiter
 Achieved 400 percent ROI using LinkedIn Recruiter.
 Built an active presence on LI to create branding,
awareness about career opportunities.
 Cut agency spend from 20% to 2%
 Reduced time to hire: 50 candidates identified in a few
hours v. weeks
 Found 25% of its hires in 5 months
 Turned to LinkedIn Jobs Network and Work with Us ads to
tap employee networks and scale recruiting efforts
 Raised the bar on quality: 95% retention and 25%
promotion rates for passive candidates recruiter in the last
three years

66. Questions?