LinkedIn API Possibilities

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LinkedIn APIs: leverage content and connections from within your site or app

Leverage LinkedIn’s professional audience and platform across your other digital channels with a range of APIs and plug-ins to deepen engagement with your audience and share content across our network.

From inviting members to sign up to your site using their LinkedIn login credentials, through to leveraging select areas of the LinkedIn identity to deliver relevant content, plugging in LinkedIn feeds to your site, and inviting them your users to share updates across the LinkedIn platform: we offer developers powerful options for leveraging our content and connections whilst keeping users on your site.

To add a LinkedIn plugin to your site or app, visit developer.linkedin.com to generate the required code and add it to the source code of your site or app. The LinkedIn Certified Developer Program (CDP) makes it easy to engage developers certified to work with LinkedIn data, who are trained and supported by LinkedIn. And we offer options for working with a broader range of developers as well.

For more information visit: http://developer.linkedin.com/

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  • Seen these guys do a personalised HTML5 video for a recruiters story using a Linkedin API. It's kinda like Facebook story... But for recruiters? Have a look yourself join.unitingambition.com
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  • Nice overview of the LinkedIn API
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LinkedIn API Possibilities

  1. 1. API Possibilities
  2. 2. LinkedIn APIs … why use them? 2 LinkedIn Data Profile Newsfeed Company Groups Mobile Sites & Apps Desktop Sites & Apps More info at developer.linkedin.com APIs
  3. 3. LinkedIn data … what’s available? 3 People & Connections Newsfeed Company Groups • Name • Job Title • Company • Industry • Location • Experience • Education • Groups Joined • Company Name • Company Size • Industry • Products & Services • Followers • Company Updates • Status Updates • Authors • Likes • Shares • Follows • Comments • Group Name • Discussions • Authors • Likes • Shares • Follows • Comments Complete list at developer.linkedin.com/doc uments/profile-fields Complete list at developer.linkedin.com/documen ts/company-lookup-api-and-fields Complete list at developer.linkedin.com/doc uments/groups-fields Complete list at developer.linkedin.com/documents/g et-network-updates-and-statistics-api
  4. 4. 3 Best Practices … 4
  5. 5. 5 1 – The Mindset Divide research study, TNS, September 2012 Top 3 types of content expected1 Spend Time Personal Networks Info on friends Info on personal interests Entertainment updates Invest Time Professional Networks Career info Updates on brands Current affairs 1 2 3 Cater to aspirational mindset …
  6. 6. Make it relevant and social … 6 Site or App Personalise for relevance Amplify via sharing LinkedIn.com
  7. 7. Combine data to add value … 7 LinkedIn data Hilton DoubleTree data Google Maps data
  8. 8. Things You Can Do … 8
  9. 9. Many possibilities … • Basic Plugins • Full-fledged APIs − Suggest Advisors − Enhance Events − Run Contests − Create Content Hubs − Facilitate Networking − Suggest Products − And more … 9 Complete plugin list at http://developer.linkedin.com/plugins
  10. 10. Suggest Advisors … 10
  11. 11. Objective Tap LinkedIn connections to make advisor referrals Find an Advisor www.ameripriseadvisors.com Solution Enable prospective clients to tap their LinkedIn network to find an Ameriprise advisor US
  12. 12. User journey … 12 Click on Ad, InMail, Newsfeed Link, etc. 1 Landing page with clear benefit and Sign In button Allow brand to access LinkedIn profile info Connection request or message to advisor List of advisors connected to someone you know View advisor profile. Connect or communicate with advisor. 3 5 46 2
  13. 13. Enhance Events … 13
  14. 14. Objectives Help attendees to better engage with an event before, during, and after. Generate leads Dell Innovation Live Event www.dellinnovation.com Solution Attract the right attendees with relevant content. Make registration easy. Enable connection & communication with other attendees. FR
  15. 15. Attendee journey … 15 Click on Ad, InMail, Newsfeed Link, etc. 1 Landing page with event info, Sign In button, attendee list opt-in Allow brand to access LinkedIn profile info Registration form pre- populated with LinkedIn info Share event, invite connections, comment during event 3 2 5 4 6 Newsfeed update to 1st connections (with link to site)
  16. 16. Run Contests … 16
  17. 17. Objectives Promote the Note II in an engaging way to professionals in 7 markets Awaken Your Creativity with Galaxy Note II www.creativewithgalaxynote2.com Solution Contest microsite showcasing Note II features, with users voting for favourite feature EMEA & APAC
  18. 18. User journey … 18 Click on Ad, InMail, Newsfeed Link, etc. 1 Landing page with product features, Vote button, and latest stories Allow brand to access LinkedIn profile info Newsfeed update to 1st connections (with link to microsite) Select a feature and tell us why you like that featureThank you page with running tally and latest stories 2 3 456
  19. 19. Create Content Hubs … 19
  20. 20. Objectives Shift perception from big oil company to forward-thinking energy organisation Energy Realities www.energyrealities.org Solution Reach the right audience with relevant content. Amplify content and social actions. UK
  21. 21. User Journey … 21 Click on Ad, InMail, Newsfeed Link, etc. 1 Allow brand to access LinkedIn profile info Newsfeed update to 1st connections (with link back to site) Comments appear underneath content and also on LinkedIn.com Landing page with relevant content headlines (can be personalised) 2 4 3 View content and also engage with it via likes, shares, comments 5 Group post (with link back to site) 6
  22. 22. Facilitate Networking … 22
  23. 23. 23 Objectives Help users to be more productive on their business travels Mapped Out etihadmappedout.com Solution Enable users to explore, connect with, and communicate with their connections on a map AE
  24. 24. User journey … 24 Click on Ad, InMail, Newsfeed Link, etc. 1 Landing page with benefits and Get Started button Allow brand to access LinkedIn profile info Newsfeed update to 1st connections (with link to microsite) Connections explorer. Messaging feature. Integrated Sharing. 3 2 4 5
  25. 25. Suggest Products … 25
  26. 26. Objective Increase brand and product awareness. Generate leads. The IE Master Finder www.ie.edu/business-school Solution Provide relevant degree suggestions by matching IE’s degrees with users’ LinkedIn profile data. Enable users to connect with IE’s degree reps. ES
  27. 27. User journey … 27 Click on Ad, InMail, Newsfeed Link, etc. 1 Landing page with clear benefit and Discover button Allow brand to access LinkedIn profile info 3 Newsfeed update to 1st connections (with link back to microsite) 4 2 5 Answer 2-3 short questions See highly personalised suggestions. Share with connections. Connect with reps. 6
  28. 28. What Next? 28
  29. 29. Next steps …  For commercial usage, 2 options: 1. Get exception for your creative agency or developer 2. Engage one of our Certified Partners (CDP)  Both options come with: – Legal clearance – Higher call limits – Direct support from LinkedIn  For more info, please reach out to: – LinkedIn Marketing Solutions 29 1 2

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