3 tips to optimise your marketing withthe right mindsetRecognise the separation betweenpersonal & professional networks. 1Align your brand with emotionby matching your message to 2the user mindset.Frame how your brand helpsusers gain knowledge and 3success on professional network.
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HP has driven over onemillion followers to theircompany pageThis is an invaluable asset forbuilding a relationship withtheir target audience throughcontentTheir one million followers areconnected to a total of 46Million LinkedIn members 23
Mercedes utilised LinkedIntargeting to engage a highnet worth audienceCoinciding with enhancementsmade to a recent model thebrand provided value throughtips on maximising their target 50 to 12,000audiences LinkedIn experience followersUnderpinned by content to 240x increasetheir HNW followers via their in just 5 weekscompany page
The Connect group giveswomen a voice. It enablesCiti to tailor content to theneeds of their audienceUsing paid, owned andearned media the groupnow has over 100,000members from CXO toInternDue to member demand Citihave been running physicalevents elusively for Connectmembers 25
Samsung & LinkedInco-created Galaxy Note IIAwaken your creative APImicrositeLeveraged LinkedIn API.Members could vote for theirfavourite features and share,both on the site and throughtheir networksShowcased both the featuresof the new device across 7markets and leveraged the 26LinkedIn viral network
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