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Moving early on iPad delivers winning return
Securing a position as one of the launch sponsors for LinkedIn’s iPad app enabled OppenheimerFunds (OFI) to reach its target audience of Financial Advisors more effectively, building awareness for the OFI brand whilst driving downloads of its pioneering Global Tracker tablet app.
OFI’s 80-day sponsorship of the LinkedIn app provided a 20% share of voice with category exclusivity as the only financial advertiser on the platform, and display ads appearing every 4-7 “swipes” on average. And with the LinkedIn membership including more than 500,000 Financial Advisors, the campaign delivered an extremely strong fit with the target audience.
OFI’s iPad sponsorship generated more than 3.3 million impressions during the 80-day period, with over 11,000 clicks on OFI ads and a strong response to the Global Tracker app, which provides OFI with a platform for on-going engagement.
"We identified the LinkedIn iPad launch as a fantastic opportunity to link our brand to a progressive platform and push the boundaries on engagement – and we have been very satisfied with the results delivered by the sponsorship. We will be looking to develop our iPad presence through LinkedIn as the reach of the app grows."
AVP, Director of Brand Marketing & Advertising OppenheimerFunds