Sponsored updates put Adobe at the heart of digital marketing
Using the LinkedIn Feed to deliver agenda-setting content to key decision-makers drove big shifts in brand awareness for Adobe, and established its digital marketing expertise in the minds of those that matter.
Targeting Sponsored Updates at time-poor marketing executives proved a powerful strategy for establishing Adobe’s credentials as a global leader in digital marketing. Content such as research, infographics and marketing tips has focused on helping marketers to achieve better outcomes – and links naturally to tools and services like the Adobe Cloud, which help to deploy digital content across different platforms.
Following exposure to Adobe’s Sponsored Updates, marketers were 50% more likely to agree that the company is “shaping the future of digital marketing” and 79% more likely to agree that “Adobe can help me to optimise my media spend.”