Getting started with content marketing on LinkedIn
 

Getting started with content marketing on LinkedIn

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  • Linkedin management is doing commendable job in different directions.There is plenty of good .to write home about.They are creating more space for talented people.It is becoming more beneficial & remunerative for the professionals.
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Getting started with content marketing on LinkedIn Getting started with content marketing on LinkedIn Presentation Transcript

  • Getting Started with Content Marketing on LinkedIn
  • Content Is Our Core 6x More Engagement with Content vs. Jobs
  • Get started with content marketing on LinkedIn by using our platform to: Target Publish Extend
  • TARGET Target with accuracy to reach a high-quality audience
  • Our rich member data allows you to target exactly who you want to reach
  • And we offer tools to help you understand the content they seek... but your content must match their needs and interests
  • On LinkedIn, our members are thinking about how to achieve their ambitions and grow their professional brand
  • We call this The Professional Mindset
  • As an result, LinkedIn members are highly receptive to advertising, content, and other brand experiences
  • Understand your target audiences needs and interests: Take Time To Listen follow influencers, channels and groups that your buyers are engaged in
  • READY? Jump in
  • PUBLISH Publish with a purpose in a professional context
  • 1 Bring your content directly to your audience
  • Sponsored Updates Have your content appear in the LinkedIn feed, driving sharing through the network and reaching our members across devices. learn more at: http://lnkd.in/SponsoredUpdates
  • Content Ads Distribute rich media assets in standard formats to audiences in a professional mindset.
  • 2 Build an audience by utilising LinkedIn Content Hubs
  • Company Pages Showcase your organisation’s most important content and ideas, as well as your products and services.
  • SlideShare Channels Drive the awareness and sharing of your presentations, white papers, and video content with SlideShare.
  • Groups Build interactive communities by showcasing thought leadership, engaging customers and prospects, and gaining feedback and insights
  • For your Content Hubs, remember to… Customise your environment Upload the best content Assign admins
  • EXTEND Extend engagement on LinkedIn
  • Your content is a conversation, not a billboard. To ensure your target audience shares it with their networks, make sure your content is…
  • The content marketing sweet spot Valuable to share Snackable: Quick to consume
  • Consider enhancing your content marketing by including Sponsored Inmail and Display
  • REMEMBER, content marketing is all about…
  • The Conversation
  • Inform Listen Inspire Ask questions
  • It’s that simple
  • Getting Started with Content Marketing on LinkedIn Learn more at http://lnkd.in/ContentMarketing