Gallery of Great Sponsored Updates
 

Gallery of Great Sponsored Updates

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Gallery of Great Sponsored Updates

Gallery of Great Sponsored Updates

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Gallery of Great Sponsored Updates Gallery of Great Sponsored Updates Presentation Transcript

  • INCLUDE IMAGES & RICH MEDIA TO STAND OUT Sponsored Updates Best Practices:
  • Targeted to marketing professionals Adobe included a compelling image to reinforce a point
  • Samsung included a video that expressed product benefits Targeted to professionals globally
  • Targeted to professionals in the banking and investment industry BlackRock added a video tackling a tough issue
  • Mercedes-Benz embedded a video showcasing a new product Targeted to professionals in the United States
  • Nissan attached a compelling image to show what inspires their products Targeted to professionals globally
  • WRITE A COMPELLING INTRODUCTION & HEADLINE Sponsored Updates Best Practices:
  • Targeted to senior leadership at very large companies INSEAD asked a thought-provoking question about a hot topic
  • Telstra asked about common business behaviour to introduce product tips Targeted to professionals in Australia
  • POST TOPICS THAT APPEAL TO THE NEEDS OF THE AUDIENCE Sponsored Updates Best Practices:
  • Targeted to IT professionals Dell wrote tips to help IT professionals better secure their data
  • Targeted to professionals in the insurance industry AIG shared a timely whitepaper with insurance professionals
  • Targeted to IT, engineering, operations and marketing Professionals at very large companies AT&T shared industry insights to help enterprise companies with tablet strategy
  • Targeted to IT and consulting directors and above Hortonworks illuminated a technical topic for a technical audience
  • SHARE THOUGHT LEADERSHIP & ADVICE Sponsored Updates Best Practices:
  • Targeted to senior level professionals Citi asked senior professionals to share advice
  • IBM offered guidance to enable innovation Targeted to IT professionals
  • Intuit offered career advice for entrepreneurs Targeted to professionals at small companies
  • HubSpot shared practical tips on creating infographics Targeted to professionals in sales and marketing at small to mid-sized companies
  • The Content Marketing Institute offered guidance on successful content marketing Targeted to management in marketing and media
  • Domo promoted product benefits that make COO’s jobs easier Targeted to senior leadership in operations
  • Xerox shared advice on enabling risk-taking Targeted to individual contributors
  • SHARE THOUGHT LEADERSHIP ON FUTURE TRENDS Sponsored Updates Best Practices:
  • Lenovo linked to a survey on the future of device interaction Targeted to professionals in Asia-Pacific
  • Microsoft shared a provocative prediction from an expert Targeted to senior level professionals in the United States
  • Shell featured an interactive map on the future of energy Targeted government, media, and education professionals in the Middle East