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5 Steps to Social Recruiting Success
 

5 Steps to Social Recruiting Success

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A presentation from our recent webcast on '5 Steps to Social Recruiting Success'. How do you leverage social media to recruit?

A presentation from our recent webcast on '5 Steps to Social Recruiting Success'. How do you leverage social media to recruit?

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    5 Steps to Social Recruiting Success 5 Steps to Social Recruiting Success Presentation Transcript

    • Five Steps to Social Recruiting SuccessPart I of the Social Recruiting series for Staffing, Search andRecruitment agencies with Alex Charraudeau#Staffing #HireToWin
    • #STAFFING #HIRETOWINAlex Charraudeau Ex-recruiter 5 years as a recruitment marketing guy Web design, development, brand strategy, search marketing, emailmarketing, social media strategy At LinkedIn I help recruiters get the most out of LinkedInABC(Always be connecting)LinkedInTwitterGoogle+2
    • #STAFFING #HIRETOWINOverview of the Social Recruiting seriesPart I – Five Steps Recruitment’s evolution Introduction to social recruiting Building a strategy Tactics for social recruiting– Twitter– Google+– Facebook– LinkedIn3
    • #STAFFING #HIRETOWIN 44
    • “The best recruiters act likemarketers…”5
    • #STAFFING #HIRETOWIN 6
    • #STAFFING #HIRETOWIN 7400 milliontweets sent every day.1/3of people see social media being thekey to their new job.27% of all time onlineis on a social site.72 hours of video are uploaded to YouTube every minute.2 membersjoin LinkedIn every second…
    • #STAFFING #HIRETOWIN 8
    • #STAFFING #HIRETOWIN 9
    • #STAFFING #HIRETOWIN 10…10
    • 5 Steps to Social Recruiting Success11
    • #STAFFING #HIRETOWINSocial mediaownership:Think top down.Let people have time to use social media. Make that part of their job.“Build the foundations” on social sites.Give the consultants the tools and the training to let them make socialrecruiting a success.Give social media time to show results.
    • #STAFFING #HIRETOWINWhy are you doingthis?Set out what youwant to achieveThink about the business outcomes – are you using social to hire,market or sell?What would you classify as success for each objective?How will you measure success?How will you measure what you are putting in?
    • #STAFFING #HIRETOWINThink strategy:What is themessage tomarket?Your consultants are selling your business everyday on the phone –how does this message translate online?Tell a compelling and authentic story about your business, your servicesand yourCreate a unified and uniform message across your business, but makeit flexible to work for each vertical and geography you cover.
    • #STAFFING #HIRETOWINThink tactics:How can youimplement this?Once you have established which tools/sites to use (i.e. LinkedIn,Twitter, niche forums etc.) you need to understand what activities toundertake.Split your activities into two categories: sourcing and attraction.Remember that each channel will need its own tactics.
    • #STAFFING #HIRETOWINKeep everyone upto date, feedbackand improve.You will never create a perfect social recruiting strategy.Expect your audience to evolve, the platforms to change and yourcompetitors to develop their own marketing.Continue to assess your foundations, your goals, your strategy andtactics tweaking them as you go.Keep the company involved in this as their role within the process mayalso change.
    • Now we talk tactics17
    • #STAFFING #HIRETOWINSome of the basics on Twitter Build the foundations – get your page/pages set up Follower influencers in your space – how about @MattAlder Engage with others in your market Start to distribute content – look into Hootsuite Find #Hashtags that are most relevant to your market – see #APSCo18
    • #STAFFING #HIRETOWINSourcing on Twitter Use tools like Followerwonk Find people talking about or following subject mater Find industry events attendees Who is speaking to your competitors or your clients? Talent knows talent. See who is connected to your existing candidates19
    • #STAFFING #HIRETOWINSome of the basics on Google+ Build the foundations – get your page/pages set up Engage with others in your market Start to distribute content Start to use Circles / Communities20
    • #STAFFING #HIRETOWINSourcing on Google+ Use tools like findpeopleonplus.com Find people talking about or following subject mater Search employees using “Find colleagues” function Talent knows talent. See who is connected to your existing candidates21
    • #STAFFING #HIRETOWINSome of the basics on Facebook Build the foundations – get your page/pages set up Build an app Start to distribute content – focus on videos and images Think mobile first22
    • #STAFFING #HIRETOWINContent on LinkedIn Over 2 billion updates are seen by members across LinkedIn each week There are 3.1M weekly shares of content by members on LinkedIn 68% of members want to see relevant and insightful content Status updates with links get 45% more engagement23
    • #STAFFING #HIRETOWINUsing a Company Page on LinkedIn 88% of members would follow a company Main reason for following a company – Careers and Content Career Pages live alongside company page – allows you to promoteopportunities.24
    • #STAFFING #HIRETOWINUsing Groups LinkedIn Over 1.5m groups on LinkedIn Get in members’ inboxes – content in groups gets mailed out Questions get 50% more engagement25
    • #STAFFING #HIRETOWINUsing LinkedIn to Source 225m members world wide – 55m in Europe, 12m+ in the UK Searching using LinkedIn – ask for introductions Licensed search products26
    • #STAFFING #HIRETOWINReview – Five Steps To Social Recruiting Success1. Start from the top down2. Establish the business objectives3. Research your audience and think of a strategy4. Create tactics for each channel5. Analyse, measure, iterate, analyse, measure, iterate27
    • #STAFFING #HIRETOWINThank you! Please join us next time …Part II – Media in Social Recruiting Where advertising meets social Audience segmentation Content planning The value of a brand in social And guest speaker…Always be connecting:LinkedInTwitterGoogle+28