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O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
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O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013

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Apresentação da Alison Engel, Senior Global Marketing Director do LinkedIn

Apresentação da Alison Engel, Senior Global Marketing Director do LinkedIn

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  • 1. Alison Engel Sr Global Marketing Director LinkedIn
  • 2. 1 of every 3 professionals on the planet is LinkedIn
  • 3. Our Mission. Connect the world’s professionals to make them more productive and successful
  • 4. Inform, educate, and inspire professionals.
  • 5. Definitive professional publishing platform.
  • 6. Content is our core 6Xmore engagement with content vs jobs JOBS CONTENT
  • 7. Marketing opportunity Patterns of success LinkedIn's content evolution
  • 8. Content Evolution: Editors are being replaced by your network.
  • 9. Early start-up exec Finance exec Relevance driven by your professional profile VS.
  • 10. Content Evolution: Exclusive content is magnetic. http://commons.wikimedia.org/wiki/File:Feeling_magnetic_repulsion.JPG
  • 11. Influencers
  • 12. Five top tips to starting a successful business
  • 13. The “Oh Sh**” List & 14 Other Invaluable Financial Lessons You Need to Know Now
  • 14. Why Most of Our Business Will Be in Fast-Growth Markets and Digital Within 5 Years
  • 15. Content Evolution: Mobile is accelerating content consumption.http://www.flickr.com/photos/clanlife/6369804665/
  • 16. Smartphone Users in Brazil Source: eMarketer, May 2013 12.1 22.2 29.7 51.3 60.5 70.5 39.9 2011 2012 2013 2015 2016 20172014 Mobile is booming in Brazil
  • 17. Marketing opportunity Patterns of success LinkedIn's content evolution
  • 18. Relevant Content builds the bridge to meaningful relationships http://www.flickr.com/photos/mbiddulph/2330029159/
  • 19. Content Marketing: Marketing is a first class citizen
  • 20. BlackRock Sponsored.
  • 21. BlackRock Sponsored The calm before the storm? Russ K expects market volatility to return in September: http://bit.ly/ 143s8Rp .
  • 22. Content Marketing: Social proof. Included. http://www.flickr.com/photos/kk/513693712/
  • 23. Share Comment Like
  • 24. Content Marketing: Your content can be amplified outside of LinkedIn. http://www.flickr.com/photos/bionicteaching/5886665626/
  • 25. Content marketing opportunity Patterns of success LinkedIn's content evolution
  • 26. BlackRock 4 things to know about gold's biggest sell-off in years http://bit.ly/12FpSCZ Has  Gold  Lost  its  Luster?  |  iShares  Blog   bit.ly    •    Of  all  the  investment  topics  I've  discussed  with  clients,  whether  to   invest  in  gold  usually  elicits  the  most  divergent  opinions.  As  an  investment   that  is  almost  impossible  to  value,  people's  views  on  gold  are  oEen  more  a   maFer  of  philosophy  than... Like (12) • Comment (6) • Share • 9 days ago 1.Make your customers more productive and successful
  • 27. Citi Who  are  the  most  influenIal,  iconic  women  in  the  world?  In  this  video,  Time  Magazine’s  ExecuIve  Editor   profiles  far-­‐reaching  women  in  from  the  magazine’s  100  most  InfluenIal  People  in  the  World  list  hFp:// on.ciI.us/Yc8kPt Who  Are  The  Most  InfluenIal  Women  in  the  World?   on.ciI.us   TIME  ExecuIve  Editor  Radhika  Jones  discusses  the     far-­‐reaching  influence  of  the  iconic  women  on  the  2013  TIME  100  list. Like (51) • Comment (7) • Share • 3 days ago 2.Be the editor
  • 28. 3.Make it snackable
  • 29. 4.Value the “who”
  • 30. your success: Enabling Brand presence Data and targeting Power of content 1. 2. 3.
  • 31. Building relationships between your brand and the world’s professionals
  • 32. LinkedIn Confidential ©2013 All Rights Reserved

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