Alison Engel
Sr Global Marketing Director
LinkedIn
1 of every 3
professionals
on the planet is LinkedIn
Our Mission.
Connect the world’s professionals
to make them more productive and successful
Inform, educate, and
inspire professionals.
Definitive professional
publishing platform.
Content
is our core
6Xmore engagement
with content vs jobs
JOBS
CONTENT
Marketing opportunity
Patterns of success
LinkedIn's content evolution
Content Evolution:
Editors are being replaced
by your network.
Early start-up exec
Finance exec
Relevance driven by your professional profile
VS.
Content Evolution:
Exclusive content is magnetic.
http://commons.wikimedia.org/wiki/File:Feeling_magnetic_repulsion.JPG
Influencers
Five top tips to starting
a successful business
The “Oh Sh**” List & 14 Other
Invaluable Financial Lessons
You Need to Know Now
Why Most of Our Business Will
Be in Fast-Growth Markets and
Digital Within 5 Years
Content Evolution:
Mobile is accelerating
content consumption.http://www.flickr.com/photos/clanlife/6369804665/
Smartphone Users in Brazil
Source: eMarketer, May 2013
12.1
22.2
29.7
51.3
60.5
70.5
39.9
2011 2012 2013 2015 2016 2017201...
Marketing opportunity
Patterns of success
LinkedIn's content evolution
Relevant Content
builds
the bridge
to meaningful
relationships
http://www.flickr.com/photos/mbiddulph/2330029159/
Content Marketing:
Marketing is a first class citizen
BlackRock Sponsored.
BlackRock Sponsored
The calm before the storm? Russ K expects market volatility to return in September: http://bit.ly/
143...
Content Marketing:
Social proof. Included.
http://www.flickr.com/photos/kk/513693712/
Share
Comment
Like
Content Marketing:
Your content can be
amplified outside of LinkedIn.
http://www.flickr.com/photos/bionicteaching/58866656...
Content marketing opportunity
Patterns of success
LinkedIn's content evolution
BlackRock 4 things to know about gold's biggest sell-off in years http://bit.ly/12FpSCZ
Has	
  Gold	
  Lost	
  its	
  Lust...
Citi Who	
  are	
  the	
  most	
  influenIal,	
  iconic	
  women	
  in	
  the	
  world?	
  In	
  this	
  video,	
  Time	
  ...
3.Make it snackable
4.Value the “who”
your success:
Enabling
Brand presence
Data and targeting
Power of content
1.
2.
3.
Building
relationships
between your brand and
the world’s professionals
LinkedIn Confidential ©2013 All Rights Reserved
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
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O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013

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Apresentação da Alison Engel, Senior Global Marketing Director do LinkedIn

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Transcript of "O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013"

  1. 1. Alison Engel Sr Global Marketing Director LinkedIn
  2. 2. 1 of every 3 professionals on the planet is LinkedIn
  3. 3. Our Mission. Connect the world’s professionals to make them more productive and successful
  4. 4. Inform, educate, and inspire professionals.
  5. 5. Definitive professional publishing platform.
  6. 6. Content is our core 6Xmore engagement with content vs jobs JOBS CONTENT
  7. 7. Marketing opportunity Patterns of success LinkedIn's content evolution
  8. 8. Content Evolution: Editors are being replaced by your network.
  9. 9. Early start-up exec Finance exec Relevance driven by your professional profile VS.
  10. 10. Content Evolution: Exclusive content is magnetic. http://commons.wikimedia.org/wiki/File:Feeling_magnetic_repulsion.JPG
  11. 11. Influencers
  12. 12. Five top tips to starting a successful business
  13. 13. The “Oh Sh**” List & 14 Other Invaluable Financial Lessons You Need to Know Now
  14. 14. Why Most of Our Business Will Be in Fast-Growth Markets and Digital Within 5 Years
  15. 15. Content Evolution: Mobile is accelerating content consumption.http://www.flickr.com/photos/clanlife/6369804665/
  16. 16. Smartphone Users in Brazil Source: eMarketer, May 2013 12.1 22.2 29.7 51.3 60.5 70.5 39.9 2011 2012 2013 2015 2016 20172014 Mobile is booming in Brazil
  17. 17. Marketing opportunity Patterns of success LinkedIn's content evolution
  18. 18. Relevant Content builds the bridge to meaningful relationships http://www.flickr.com/photos/mbiddulph/2330029159/
  19. 19. Content Marketing: Marketing is a first class citizen
  20. 20. BlackRock Sponsored.
  21. 21. BlackRock Sponsored The calm before the storm? Russ K expects market volatility to return in September: http://bit.ly/ 143s8Rp .
  22. 22. Content Marketing: Social proof. Included. http://www.flickr.com/photos/kk/513693712/
  23. 23. Share Comment Like
  24. 24. Content Marketing: Your content can be amplified outside of LinkedIn. http://www.flickr.com/photos/bionicteaching/5886665626/
  25. 25. Content marketing opportunity Patterns of success LinkedIn's content evolution
  26. 26. BlackRock 4 things to know about gold's biggest sell-off in years http://bit.ly/12FpSCZ Has  Gold  Lost  its  Luster?  |  iShares  Blog   bit.ly    •    Of  all  the  investment  topics  I've  discussed  with  clients,  whether  to   invest  in  gold  usually  elicits  the  most  divergent  opinions.  As  an  investment   that  is  almost  impossible  to  value,  people's  views  on  gold  are  oEen  more  a   maFer  of  philosophy  than... Like (12) • Comment (6) • Share • 9 days ago 1.Make your customers more productive and successful
  27. 27. Citi Who  are  the  most  influenIal,  iconic  women  in  the  world?  In  this  video,  Time  Magazine’s  ExecuIve  Editor   profiles  far-­‐reaching  women  in  from  the  magazine’s  100  most  InfluenIal  People  in  the  World  list  hFp:// on.ciI.us/Yc8kPt Who  Are  The  Most  InfluenIal  Women  in  the  World?   on.ciI.us   TIME  ExecuIve  Editor  Radhika  Jones  discusses  the     far-­‐reaching  influence  of  the  iconic  women  on  the  2013  TIME  100  list. Like (51) • Comment (7) • Share • 3 days ago 2.Be the editor
  28. 28. 3.Make it snackable
  29. 29. 4.Value the “who”
  30. 30. your success: Enabling Brand presence Data and targeting Power of content 1. 2. 3.
  31. 31. Building relationships between your brand and the world’s professionals
  32. 32. LinkedIn Confidential ©2013 All Rights Reserved
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