10 ways to leverage professional networking
Mario Sundar, Community Evangelist at LinkedIn
© 2008 LinkedIn All rightsreserved.
How BIG is Professional Networking?
“IBM says the tools foster teamwork among employee...
Overview
1. Ten Tips on using LinkedIn
2. Building an online brand using Social Media
3. Questions?
© 2008 LinkedIn All ri...
Ten Tips on using LinkedIn
1. Professionals
2. Consultants
3. Entrepreneurs
© 2008 LinkedIn All rightsreserved.
Professionals
1. Build your professional network
• When does the network become valuable?
• Metcalfe’s Law:
“the value of ...
1. Build your professional network
• What is the optimal number of connections I should have in my professional network?
•...
Move your offline contacts online
Professionals
© 2008 LinkedIn All rightsreserved.
2. Tap into the collective “wisdom of your crowd”
“Knowledge markets provide means and venue for discovering and sharing k...
2. Tap into the collective “wisdom of your crowd”
Professionals
© 2008 LinkedIn All rightsreserved.
3. Find your dream job
• Your online networking is only as good as your offline networking
• Let your dream job find YOU
•...
3. Find your dream job
• Use Professional networking sites effectively
• Usage Tips
• Gauge the health of the industry
• G...
4. Grow your Business
• The attributes of individuals are less important than their relationships and ties with
other conn...
4. Grow your Business
• Find or Be Found
• Word of mouth engendered by Endorsements
Consultants
© 2008 LinkedIn All rights...
5. Throw out a net before you need it
• Making invaluable connections
“Networking isn't really about getting a job. It's a...
6. Got Publicity?
• How can you reach the right people?
• Movers & Shakers
• Get in front of business celebrities (Entrepr...
7. Find the right person for the right job
• The easiest way to find the right candidate
• Endorsements
• Company Referenc...
8. Find Business Partners
• The Challenge
• Expertise search
• Service Providers search
Entrepreneurs
© 2008 LinkedIn All ...
9. Understand the market
• Competitive research
• Talk to future employees, former employees of similar businesses or of p...
10. Build, strengthen & maintain your professional brand
• Take control over your professional identity
• Online brand ide...
2. Building an Online Brand
About Me About LinkedIn
© 2008 LinkedIn All rightsreserved.
• Started Marketing Nirvana in May 2006
• Topics I was passionate about
• “Customer Evangelism”
• “Corporate Blogging”
• “...
Mario Sundar, Community Evangelist
Google “Mario Sundar”
LinkedIn: http://www.linkedin.com/in/mariosundar
Upcoming SlideShare
Loading in...5
×

Ten ways to leverage professional networking - Stanford presentation

6,701

Published on

A presentation given by Mario Sundar, Community Evangelist at LinkedIn, on ten ways professionals can leverage LinkedIn.

Published in: Technology, Business

Ten ways to leverage professional networking - Stanford presentation

  1. 1. 10 ways to leverage professional networking Mario Sundar, Community Evangelist at LinkedIn
  2. 2. © 2008 LinkedIn All rightsreserved. How BIG is Professional Networking? “IBM says the tools foster teamwork among employees who work in IBM offices from Boston to Bangalore. Social networking is especially important for the 42% of IBM employees who regularly work from their homes or client locations rather than IBM facilities.”
  3. 3. Overview 1. Ten Tips on using LinkedIn 2. Building an online brand using Social Media 3. Questions? © 2008 LinkedIn All rightsreserved.
  4. 4. Ten Tips on using LinkedIn 1. Professionals 2. Consultants 3. Entrepreneurs © 2008 LinkedIn All rightsreserved.
  5. 5. Professionals 1. Build your professional network • When does the network become valuable? • Metcalfe’s Law: “the value of a communications network grows (exponentially, as it turns out) as the number of users grows.” • Reed’s Law: “every new person on a network doubles its value. Adding 10 people, by this reasoning, increases its value a thousand fold” © 2008 LinkedIn All rightsreserved.
  6. 6. 1. Build your professional network • What is the optimal number of connections I should have in my professional network? • Dunbar Number: “represents a theoretical maximum number of individuals with whom a set of people can maintain a social relationship, the kind of relationship that goes with knowing who each person is and how each person relates socially to every other person.” 150 Professionals © 2008 LinkedIn All rightsreserved.
  7. 7. Move your offline contacts online Professionals © 2008 LinkedIn All rightsreserved.
  8. 8. 2. Tap into the collective “wisdom of your crowd” “Knowledge markets provide means and venue for discovering and sharing knowledge resources among individuals and organizations” •The Evolution: ProfNet, Lycos IQ, Google Answers, Yahoo! Answers, LinkedIn Answers • Yahoo! Answers & LinkedIn Answers (Business focused) • Yahoo! Answers: 1 category and 11 sub category • LinkedIn Answers: 16 categories and 167 sub-categories Professionals © 2008 LinkedIn All rightsreserved.
  9. 9. 2. Tap into the collective “wisdom of your crowd” Professionals © 2008 LinkedIn All rightsreserved.
  10. 10. 3. Find your dream job • Your online networking is only as good as your offline networking • Let your dream job find YOU • Three Step Process • Start networking today – Events • Start crafting an online presence around “keywords” • Select a social media tool that brings together your offline contacts Professionals © 2008 LinkedIn All rightsreserved.
  11. 11. 3. Find your dream job • Use Professional networking sites effectively • Usage Tips • Gauge the health of the industry • Gauge the health of the company • Career Permalink • Make your interviews go smoother • More accurate job searches Professionals © 2008 LinkedIn All rightsreserved.
  12. 12. 4. Grow your Business • The attributes of individuals are less important than their relationships and ties with other connections within the network • Word of Mouth referrals • Recommendations • When you connect with those who’ve endorsed you directly or indirectly by referring you, you help them by offering them access to your network • Additionally you can also find prospective customers through 2nd or 3rd degree network • LinkedIn Service Providers • Over 2M Consultants Consultants © 2008 LinkedIn All rightsreserved.
  13. 13. 4. Grow your Business • Find or Be Found • Word of mouth engendered by Endorsements Consultants © 2008 LinkedIn All rightsreserved.
  14. 14. 5. Throw out a net before you need it • Making invaluable connections “Networking isn't really about getting a job. It's about using shared interests to develop and maintain mutually beneficial relationships. Then, if you lose your job, these contacts will be there to help.” • Be found “84% of American Internet users have used the Internet to contact or get information from an online group --more than have used the Internet to read news, search for health information, or to buy something.” • The Power of Small Gestures Consultants © 2008 LinkedIn All rightsreserved.
  15. 15. 6. Got Publicity? • How can you reach the right people? • Movers & Shakers • Get in front of business celebrities (Entrepreneurs, VCs, etc…) • Executives from all Fortune 500 companies • Journalists • Reaching these business celebrities • Connecting through your common connections • Answering specific questions they have Consultants © 2008 LinkedIn All rightsreserved.
  16. 16. 7. Find the right person for the right job • The easiest way to find the right candidate • Endorsements • Company Reference Checks • Demo (Example) Entrepreneurs © 2008 LinkedIn All rightsreserved.
  17. 17. 8. Find Business Partners • The Challenge • Expertise search • Service Providers search Entrepreneurs © 2008 LinkedIn All rightsreserved.
  18. 18. 9. Understand the market • Competitive research • Talk to future employees, former employees of similar businesses or of potential customers • Use knowledge networks to mine business intelligence Entrepreneurs © 2008 LinkedIn All rightsreserved.
  19. 19. 10. Build, strengthen & maintain your professional brand • Take control over your professional identity • Online brand identity – Search engines, social networks, professional networks • Being on top of things • Enhance your search engine results – strengthen your brand Universal Law of Professional Networking © 2008 LinkedIn All rightsreserved.
  20. 20. 2. Building an Online Brand About Me About LinkedIn © 2008 LinkedIn All rightsreserved.
  21. 21. • Started Marketing Nirvana in May 2006 • Topics I was passionate about • “Customer Evangelism” • “Corporate Blogging” • “Community Marketing” • “Social Media” • Active “Social Networking” • LinkedIn Evangelist Building your online brand © 2008 LinkedIn All rightsreserved.
  22. 22. Mario Sundar, Community Evangelist Google “Mario Sundar” LinkedIn: http://www.linkedin.com/in/mariosundar

×