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Ten ways to leverage professional networking - Stanford presentation

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A presentation given by Mario Sundar, Community Evangelist at LinkedIn, on ten ways professionals can leverage LinkedIn.

A presentation given by Mario Sundar, Community Evangelist at LinkedIn, on ten ways professionals can leverage LinkedIn.

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Ten ways to leverage professional networking - Stanford presentation Ten ways to leverage professional networking - Stanford presentation Presentation Transcript

  • 10 ways to leverage professional networking Mario Sundar, Community Evangelist at LinkedIn
  • © 2008 LinkedIn All rights reserved. How BIG is Professional Networking? “ IBM says the tools foster teamwork among employees who work in IBM offices from Boston to Bangalore. Social networking is especially important for the 42% of IBM employees who regularly work from their homes or client locations rather than IBM facilities.”
  • Overview 1. Ten Tips on using LinkedIn 2. Building an online brand using Social Media 3. Questions? © 2008 LinkedIn All rights reserved.
  • Ten Tips on using LinkedIn 1. Professionals 2. Consultants 3. Entrepreneurs © 2008 LinkedIn All rights reserved.
  • Professionals
    • 1. Build your professional network
    • When does the network become valuable?
      • Metcalfe’s Law:
      • “ the value of a communications network grows (exponentially, as it turns out) as
      • the number of users grows.”
      • Reed’s Law:
      • “ every new person on a network doubles its value. Adding 10 people, by this
      • reasoning, increases its value a thousand fold”
    © 2008 LinkedIn All rights reserved.
  • Professionals
    • 1. Build your professional network
    • What is the optimal number of connections I should have in my professional network?
    • Dunbar Number:
    • “ represents a theoretical maximum number of individuals with whom a set of people can
    • maintain a social relationship, the kind of relationship that goes with knowing who each
    • person is and how each person relates socially to every other person.”
    150 © 2008 LinkedIn All rights reserved.
  • Professionals
    • Move your offline contacts online
    © 2008 LinkedIn All rights reserved.
  • Professionals
    • 2. Tap into the collective “wisdom of your crowd”
    • “ Knowledge markets provide means and venue for discovering and sharing knowledge
    • resources among individuals and organizations”
    • The Evolution: ProfNet, Lycos IQ, Google Answers, Yahoo! Answers, LinkedIn Answers
    • Yahoo! Answers & LinkedIn Answers (Business focused)
      • Yahoo! Answers: 1 category and 11 sub category
      • LinkedIn Answers: 16 categories and 167 sub-categories
    © 2008 LinkedIn All rights reserved.
  • Professionals
    • 2. Tap into the collective “wisdom of your crowd”
    © 2008 LinkedIn All rights reserved.
  • Professionals
    • 3. Find your dream job
    • Your online networking is only as good as your offline networking
    • Let your dream job find YOU
      • Three Step Process
        • Start networking today – Events
        • Start crafting an online presence around “keywords”
        • Select a social media tool that brings together your offline contacts
    © 2008 LinkedIn All rights reserved.
  • Professionals
    • 3. Find your dream job
    • Use Professional networking sites effectively
      • Usage Tips
        • Gauge the health of the industry
        • Gauge the health of the company
        • Career Permalink
        • Make your interviews go smoother
        • More accurate job searches
    © 2008 LinkedIn All rights reserved.
  • Consultants
    • 4. Grow your Business
    • The attributes of individuals are less important than their relationships and ties with other connections within the network
    • Word of Mouth referrals
      • Recommendations
        • When you connect with those who’ve endorsed you directly or indirectly by referring you, you help them by offering them access to your network
        • Additionally you can also find prospective customers through 2 nd or 3 rd degree network
      • LinkedIn Service Providers
      • Over 2M Consultants
    © 2008 LinkedIn All rights reserved.
  • Consultants
    • 4. Grow your Business
    • Find or Be Found
    • Word of mouth engendered by Endorsements
    © 2008 LinkedIn All rights reserved.
  • Consultants
    • 5. Throw out a net before you need it
    • Making invaluable connections
      • “ Networking isn't really about getting a job. It's about using shared interests to develop and maintain mutually beneficial relationships. Then, if you lose your job, these contacts will be there to help.”
    • Be found
      • “ 84% of American Internet users have used the Internet to contact or get information from an online group --more than have used the Internet to read news, search for health information, or to buy something.”  
    • The Power of Small Gestures
    © 2008 LinkedIn All rights reserved.
  • Consultants
    • 6. Got Publicity?
    • How can you reach the right people?
    • Movers & Shakers
      • Get in front of business celebrities (Entrepreneurs, VCs, etc…)
      • Executives from all Fortune 500 companies
      • Journalists
    • Reaching these business celebrities
      • Connecting through your common connections
      • Answering specific questions they have
    © 2008 LinkedIn All rights reserved.
  • Entrepreneurs
    • 7. Find the right person for the right job
    • The easiest way to find the right candidate
      • Endorsements
      • Company Reference Checks
      • Demo (Example)
    © 2008 LinkedIn All rights reserved.
  • Entrepreneurs
    • 8. Find Business Partners
    • The Challenge
    • Expertise search
    • Service Providers search
    © 2008 LinkedIn All rights reserved.
  • Entrepreneurs
    • 9. Understand the market
    • Competitive research
    • Talk to future employees, former employees of similar businesses or of potential customers
    • Use knowledge networks to mine business intelligence
    © 2008 LinkedIn All rights reserved.
  • Universal Law of Professional Networking
    • 10. Build, strengthen & maintain your professional brand
    • Take control over your professional identity
    • Online brand identity – Search engines, social networks, professional networks
    • Being on top of things
    • Enhance your search engine results – strengthen your brand
    © 2008 LinkedIn All rights reserved.
  • 2. Building an Online Brand
    • About Me
    • About LinkedIn
    © 2008 LinkedIn All rights reserved.
  • Building your online brand
    • Started Marketing Nirvana in May 2006
    • Topics I was passionate about
      • “ Customer Evangelism”
      • “ Corporate Blogging”
      • “ Community Marketing”
      • “ Social Media”
    • Active “Social Networking”
    • LinkedIn Evangelist
    © 2008 LinkedIn All rights reserved.
  • Mario Sundar, Community Evangelist Google “ Mario Sundar ” LinkedIn: http://www.linkedin.com/in/mariosundar