LinkedIn: The Business Social Network Adam Nash, Sr. Director of Product

LinkedIn: Who We Are We’re the world’s largest professional network . We’re the new medium for how business gets done . Our members find new ways to interact with each other and improve their business every day. Millions of professionals are already exchanging knowledge, opportunities and advice on LinkedIn.

We’re the world’s largest professional network .

We’re the new medium for how business gets done . Our members find new ways to interact with each other and improve their business every day.

Millions of professionals are already exchanging knowledge, opportunities and advice on LinkedIn.

LinkedIn: What Sets Us Apart We are a Purpose-Driven Network . LinkedIn was built and designed specifically with the business professional in mind. That kind of focus and relevance makes us as valuable as possible to the professional who comes to LinkedIn for the specific purpose of getting business done. We believe in Trust . Rather than relying on invisible algorithms to serve up URLs, or connecting with people you don’t really know under pseudonyms, LinkedIn is built on the reputations of those you know and trust. We believe in Business Relevance . The one thing professionals need more of is time. We work every day to bring as much focus and value to every single interaction on LinkedIn, and that deeply affects the design of our product.

We are a Purpose-Driven Network . LinkedIn was built and designed specifically with the business professional in mind. That kind of focus and relevance makes us as valuable as possible to the professional who comes to LinkedIn for the specific purpose of getting business done.

We believe in Trust . Rather than relying on invisible algorithms to serve up URLs, or connecting with people you don’t really know under pseudonyms, LinkedIn is built on the reputations of those you know and trust.

We believe in Business Relevance . The one thing professionals need more of is time. We work every day to bring as much focus and value to every single interaction on LinkedIn, and that deeply affects the design of our product.

LinkedIn: Acceleration

LinkedIn: The New in fluencers A Younger , More Affluent , More Influential And Harder-To-Find Audience Than The Leading Business Sites Source: @plan Winter 2007/2008 This is why our CPMs tend to be more comparable to these media outlets, as opposed to those of other social networking sites. 27% 34% 30% 36% %Comp Co Size <500 50% 39.9% $96,665 46.7 Forbes.com 50% 37.5% $96,414 47.3 BusinessWeek.com 44% 38.4% $101,039 47.4 WSJ.com 29% 46.5% $109,762 41 LinkedIn % Comp That Read Business Magazine Last 30 Days % Comp Business Decision Makers Average HHI Average Age Property

A Younger , More Affluent , More Influential And Harder-To-Find Audience Than The Leading Business Sites

Businesses Are On LinkedIn Executives from all 500 Fortune 500 compaies are on LinkedIn. Over 3 million small business professionals LinkedIn launched Company Profiles for more than 160,000 Companies 65% - or 104,000 – are for Companies with fewer than 200 employees

Executives from all 500 Fortune 500 compaies are on LinkedIn.

Over 3 million small business professionals

LinkedIn launched Company Profiles for more than 160,000 Companies

65% - or 104,000 – are for Companies with fewer than 200 employees

Why Advertise On LinkedIn? Connect With The World’s Largest Professional Network More than 23 million affluent, influential and ambitious professionals around the world use LinkedIn and more than 1 million join every month. Whether you’re looking to reach C-level executives, IT professionals, small business managers, sales professionals or financial professionals, you’ll find them on LinkedIn. Reach Professionals Focused on Professional Success Professionals use LinkedIn for one reason and one reason only: to achieve professional success. Whether they’re looking for solutions to challenges they’re facing in their business, discovering new business opportunities or finding talented individuals to join their team, LinkedIn professionals are highly receptive to messages about products that can help them in their business as well as help them enjoy the fruits of their success. Deliver Your Messages In A Clean, Clutter-free Environment Because advertising is an important element of the LinkedIn experience, we’ve designed our pages to ensure that marketing messages are highly visible and compliment the professional tools and services that our member professionals use on a daily basis. In most cases, there are no more than two display advertisements per page, and the clean design of LinkedIn helps advertisements deliver significant impact.

Connect With The World’s Largest Professional Network

More than 23 million affluent, influential and ambitious professionals around the world use LinkedIn and more than 1 million join every month. Whether you’re looking to reach C-level executives, IT professionals, small business managers, sales professionals or financial professionals, you’ll find them on LinkedIn.

Reach Professionals Focused on Professional Success

Professionals use LinkedIn for one reason and one reason only: to achieve professional success. Whether they’re looking for solutions to challenges they’re facing in their business, discovering new business opportunities or finding talented individuals to join their team, LinkedIn professionals are highly receptive to messages about products that can help them in their business as well as help them enjoy the fruits of their success.

Deliver Your Messages In A Clean, Clutter-free Environment

Because advertising is an important element of the LinkedIn experience, we’ve designed our pages to ensure that marketing messages are highly visible and compliment the professional tools and services that our member professionals use on a daily basis. In most cases, there are no more than two display advertisements per page, and the clean design of LinkedIn helps advertisements deliver significant impact.

Advertising: Buy Audiences, Not Placements LinkedIn offers three options to present your display advertising to our member base: Run-of-Professional Display your advertising messages to a broad selection of LinkedIn members as they actively manage their profile, share their insights with colleagues, refer and recommend people and services, and leverage their network of trusted contacts. inCrowds Deliver your message to a defined segment of the LinkedIn memberbase. inCrowds are defined by the information members supply in their profiles, including job function, industry, company size, and seniority. inCrowd segments include: Corporate Executives IT Professionals Small Business Managers Finance Professionals Sales Professionals Entrepreneurs Custom Segments Looking for IT Professionals in the Travel industry? Or LinkedIn professionals in specific DMAs? We’ll work with you to find your specific target audiences.

LinkedIn offers three options to present your display advertising to our member base:

Run-of-Professional

Display your advertising messages to a broad selection of LinkedIn members as they actively manage their profile, share their insights with colleagues, refer and recommend people and services, and leverage their network of trusted contacts.

inCrowds

Deliver your message to a defined segment of the LinkedIn memberbase. inCrowds are defined by the information members supply in their profiles, including job function, industry, company size, and seniority. inCrowd segments include:

Corporate Executives

IT Professionals

Small Business Managers

Finance Professionals

Sales Professionals

Entrepreneurs

Custom Segments

Looking for IT Professionals in the Travel industry? Or LinkedIn professionals in specific DMAs? We’ll work with you to find your specific target audiences.

Advertising: Profile-based Targeting Target segments of customers based on user-supplied profile data Profile data provides higher level of targeting accuracy than “registration” data Target seniority, profession, industry, company size, geography Significant investment in rich, structured professional data Geography Seniority Profession Industry Company Size

Target segments of customers based on user-supplied profile data

Profile data provides higher level of targeting accuracy than “registration” data

Target seniority, profession, industry, company size, geography

Significant investment in rich, structured professional data

Platform: Our Philosophy LinkedIn serves a community of professionals Our members want productivity applications and applications to assist in their professional lives. This leads us down a different path than other social application platforms. We plan to leverage our proven monetization model to provide a compelling business opportunity for developers.

LinkedIn serves a community of professionals

Our members want productivity applications and applications to assist in their professional lives.

This leads us down a different path than other social application platforms.

We plan to leverage our proven monetization model to provide a compelling business opportunity for developers.

Platform: OpenSocial Details Built on Shindig (current version 0.7) Leveraging existing LinkedIn RESTful APIs Support RESTful server-to-serve calls Sandbox available to partners in Q2 Public launch in Q3 Several key launch partners already committed

Built on Shindig (current version 0.7)

Leveraging existing LinkedIn RESTful APIs

Support RESTful server-to-serve calls

Sandbox available to partners in Q2

Public launch in Q3

Several key launch partners already committed

Platform: What is Provided Home, Profile & Canvas Views Access to User Profile & Connection Data Access to 1-1 Messaging Post to Network Updates feed LinkedIn Extensions: Expose degree distance in Person object Expose number of connections in Person object

Home, Profile & Canvas Views

Access to User Profile & Connection Data

Access to 1-1 Messaging

Post to Network Updates feed

LinkedIn Extensions:

Expose degree distance in Person object

Expose number of connections in Person object

Platform: Application Partners Currently selecting partners Criteria: Productivity applications, extensions to professional profile, targeted verticals, etc. We will open up over time as we build experience and support infrastructure Interested developers should contact us now: [email_address]

Currently selecting partners

Criteria: Productivity applications, extensions to professional profile, targeted verticals, etc.

We will open up over time as we build experience and support infrastructure

Interested developers should contact us now: [email_address]

Thanks! www.linkedin.com/in/adamnash