LinkedIn on Campus:How LinkedIn Can Help Career ServicesProfessionals and Your Students
Agenda•   LinkedIn 101•   How LinkedIn Helps You•   How LinkedIn Helps Your Students•   Questions
http://university.linkedin.com
How to Ask a Question                   •Type your question into the “Q&A”                   box                   •Presen...
Meet Lindsey
I. LinkedIn 101
How LinkedIn Works                     Your Friends’ Friends’ Friends                     Your Friends’ Friends           ...
Who Uses LinkedIn?• 150 million+ professionals• Over 150 industries• 2 million+ companies• Executives from every Fortune 5...
II. How LinkedIn Helps You
LinkedIn Benefits for Career Services        Professionals1.   Build and enhance your own professional brand3.   Enhance t...
1. 1. Build and Enhance Your OwnProfessional Brand
Live Demo of LinkedIn Profile
Add LinkedIn to Your Email Signature------------------------------Jane DoeDirector, National University Career CenterPh: (...
2. Enhance the Brand and Services ofYour Career Center
Benefits of LinkedIn Groups• Enhance brand• Increasecommunication• Connect alumni &students• List management
Live Demo of LinkedIn Group
Best Practice #1:Market Your LinkedIn Group
Best Practice #2:Market Your LinkedIn Group
Best Practice #3:Set Up a “Welcome” Template
Best Practice #4:Connect Students and Alumni
3. Attract More Organizations to   Recruit Your Students and Alumni“I have used LinkedIn extensively to research where our...
Live Demo of LinkedIn Introduction
4. Find Answers to Questions andShare Resources with Colleagues
Some Recommended Groups•   SHRM (Society for Human Resource Management)•   ERE.net•   Liberal Arts Career Network•   Alumn...
Invitation to Join “Career ServicesProfessionals” Group
III. How LinkedIn Helps YourStudents Help Themselves
LinkedIn Benefits for Students and        Alumni1.   Build a professional online presence3.   Connect in a meaningful way ...
1. Build a Professional Online Presence
“It’s no longer enough to simply have a solidresume. Students now need a professionalonline presence.”                    ...
Add Sections to Enhance Student Profiles
Add Sections to Enhance Student Profiles
Add Sections to Enhance Student Profiles
Add Sections to Enhance Student Profiles
Great App for Creative Students
The 5 Golden Rules of Student LinkedIn       Profiles1. Professional photo of student alone2. Headline with area of study ...
2. Connect in a Meaningful Way withAlumni and Other “Warm” Contacts
Live Demo of LinkedIn Company Page
www.linkedin.com/studentjobs
4. Explore Opportunities with Organizationsthat Don’t Recruit on Campus
5. Learn Professional NetworkingEtiquette
www.brandeis.edu/hiatt/students/networking
BEFORE   AFTER
“Where do I start?”
Calls to Action1.   Complete all career center staff profiles to 100%2. Add a link to LinkedIn and guidelines to your   ca...
Questions
http://learn.linkedin.com/
http://university.linkedin.com
LinkedIn Career Services Webinar Presentation Slides
LinkedIn Career Services Webinar Presentation Slides
LinkedIn Career Services Webinar Presentation Slides
LinkedIn Career Services Webinar Presentation Slides
LinkedIn Career Services Webinar Presentation Slides
LinkedIn Career Services Webinar Presentation Slides
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LinkedIn Career Services Webinar Presentation Slides

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LinkedIn Career Services Webinar Presentation Slides

  1. 1. LinkedIn on Campus:How LinkedIn Can Help Career ServicesProfessionals and Your Students
  2. 2. Agenda• LinkedIn 101• How LinkedIn Helps You• How LinkedIn Helps Your Students• Questions
  3. 3. http://university.linkedin.com
  4. 4. How to Ask a Question •Type your question into the “Q&A” box •Presenter will answer selected questions at the end of the webinar. •If your question is not answered, ask it on LinkedIn!
  5. 5. Meet Lindsey
  6. 6. I. LinkedIn 101
  7. 7. How LinkedIn Works Your Friends’ Friends’ Friends Your Friends’ Friends Your Friends
  8. 8. Who Uses LinkedIn?• 150 million+ professionals• Over 150 industries• 2 million+ companies• Executives from every Fortune 500 firm• 60,000+ college and university alumni groups• 56% outside the U.S.
  9. 9. II. How LinkedIn Helps You
  10. 10. LinkedIn Benefits for Career Services Professionals1. Build and enhance your own professional brand3. Enhance the brand and services of your career center5. Attract more organizations to recruit your students and alumni7. Find answers to questions and share resources with colleagues
  11. 11. 1. 1. Build and Enhance Your OwnProfessional Brand
  12. 12. Live Demo of LinkedIn Profile
  13. 13. Add LinkedIn to Your Email Signature------------------------------Jane DoeDirector, National University Career CenterPh: (800) 555-1234Fax: (800) 555-5678Jane.Doe@National.eduConnect with me on LinkedIn:www.linkedin.com/in/JaneDoe
  14. 14. 2. Enhance the Brand and Services ofYour Career Center
  15. 15. Benefits of LinkedIn Groups• Enhance brand• Increasecommunication• Connect alumni &students• List management
  16. 16. Live Demo of LinkedIn Group
  17. 17. Best Practice #1:Market Your LinkedIn Group
  18. 18. Best Practice #2:Market Your LinkedIn Group
  19. 19. Best Practice #3:Set Up a “Welcome” Template
  20. 20. Best Practice #4:Connect Students and Alumni
  21. 21. 3. Attract More Organizations to Recruit Your Students and Alumni“I have used LinkedIn extensively to research where our alumni areworking and to solicit their assistance. Additionally, I have shared listsof alumni generated through LinkedIn with employers we want to visitcampus. I’ve found employers to be impressed by the breadth anddepth of information that I have gained from using LinkedIn.” -Mark Presnell, PhD, Director, Johns Hopkins Career Center
  22. 22. Live Demo of LinkedIn Introduction
  23. 23. 4. Find Answers to Questions andShare Resources with Colleagues
  24. 24. Some Recommended Groups• SHRM (Society for Human Resource Management)• ERE.net• Liberal Arts Career Network• Alumni Career Services Network• Entry-Level Jobs and Internships• College Recruiting Central• College Career Expert
  25. 25. Invitation to Join “Career ServicesProfessionals” Group
  26. 26. III. How LinkedIn Helps YourStudents Help Themselves
  27. 27. LinkedIn Benefits for Students and Alumni1. Build a professional online presence3. Connect in a meaningful way with alumni and other “warm” contacts5. Research companies and industries7. Explore opportunities with organizations that don’t recruit on campus8. Learn professional networking etiquette
  28. 28. 1. Build a Professional Online Presence
  29. 29. “It’s no longer enough to simply have a solidresume. Students now need a professionalonline presence.” - Holly Paul, US Recruiting Leader PricewaterhouseCoopers
  30. 30. Add Sections to Enhance Student Profiles
  31. 31. Add Sections to Enhance Student Profiles
  32. 32. Add Sections to Enhance Student Profiles
  33. 33. Add Sections to Enhance Student Profiles
  34. 34. Great App for Creative Students
  35. 35. The 5 Golden Rules of Student LinkedIn Profiles1. Professional photo of student alone2. Headline with area of study and/or career ambitions3. Keyword-rich summary that includes type of positions student is seeking4. Inclusion of volunteer activities, internships and extra curriculars5. Recommendations from professors, advisors, internships
  36. 36. 2. Connect in a Meaningful Way withAlumni and Other “Warm” Contacts
  37. 37. Live Demo of LinkedIn Company Page
  38. 38. www.linkedin.com/studentjobs
  39. 39. 4. Explore Opportunities with Organizationsthat Don’t Recruit on Campus
  40. 40. 5. Learn Professional NetworkingEtiquette
  41. 41. www.brandeis.edu/hiatt/students/networking
  42. 42. BEFORE AFTER
  43. 43. “Where do I start?”
  44. 44. Calls to Action1. Complete all career center staff profiles to 100%2. Add a link to LinkedIn and guidelines to your career center’s website3. Join the “Career Services Professionals” LinkedIn Group and continue the conversation!
  45. 45. Questions
  46. 46. http://learn.linkedin.com/
  47. 47. http://university.linkedin.com
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