LinkedIn Career Services Webinar Presentation Slides

LinkedIn on Campus:How LinkedIn Can Help Career ServicesProfessionals and Your Students

Agenda• LinkedIn 101• How LinkedIn Helps You• How LinkedIn Helps Your Students• Questions

http://university.linkedin.com

How to Ask a Question •Type your question into the “Q&A” box •Presenter will answer selected questions at the end of the webinar. •If your question is not answered, ask it on LinkedIn!

Meet Lindsey

I. LinkedIn 101

How LinkedIn Works Your Friends’ Friends’ Friends Your Friends’ Friends Your Friends

Who Uses LinkedIn?• 150 million+ professionals• Over 150 industries• 2 million+ companies• Executives from every Fortune 500 firm• 60,000+ college and university alumni groups• 56% outside the U.S.

II. How LinkedIn Helps You

LinkedIn Benefits for Career Services Professionals1. Build and enhance your own professional brand3. Enhance the brand and services of your career center5. Attract more organizations to recruit your students and alumni7. Find answers to questions and share resources with colleagues

1. 1. Build and Enhance Your OwnProfessional Brand

Live Demo of LinkedIn Profile

Add LinkedIn to Your Email Signature------------------------------Jane DoeDirector, National University Career CenterPh: (800) 555-1234Fax: (800) 555-5678Jane.Doe@National.eduConnect with me on LinkedIn:www.linkedin.com/in/JaneDoe

2. Enhance the Brand and Services ofYour Career Center

Benefits of LinkedIn Groups• Enhance brand• Increasecommunication• Connect alumni &students• List management

Live Demo of LinkedIn Group

Best Practice #1:Market Your LinkedIn Group

Best Practice #2:Market Your LinkedIn Group

Best Practice #3:Set Up a “Welcome” Template

Best Practice #4:Connect Students and Alumni

3. Attract More Organizations to Recruit Your Students and Alumni“I have used LinkedIn extensively to research where our alumni areworking and to solicit their assistance. Additionally, I have shared listsof alumni generated through LinkedIn with employers we want to visitcampus. I’ve found employers to be impressed by the breadth anddepth of information that I have gained from using LinkedIn.” -Mark Presnell, PhD, Director, Johns Hopkins Career Center

Live Demo of LinkedIn Introduction

4. Find Answers to Questions andShare Resources with Colleagues

Some Recommended Groups• SHRM (Society for Human Resource Management)• ERE.net• Liberal Arts Career Network• Alumni Career Services Network• Entry-Level Jobs and Internships• College Recruiting Central• College Career Expert

Invitation to Join “Career ServicesProfessionals” Group

III. How LinkedIn Helps YourStudents Help Themselves

LinkedIn Benefits for Students and Alumni1. Build a professional online presence3. Connect in a meaningful way with alumni and other “warm” contacts5. Research companies and industries7. Explore opportunities with organizations that don’t recruit on campus8. Learn professional networking etiquette

1. Build a Professional Online Presence

“It’s no longer enough to simply have a solidresume. Students now need a professionalonline presence.” - Holly Paul, US Recruiting Leader PricewaterhouseCoopers

Add Sections to Enhance Student Profiles

Great App for Creative Students

The 5 Golden Rules of Student LinkedIn Profiles1. Professional photo of student alone2. Headline with area of study and/or career ambitions3. Keyword-rich summary that includes type of positions student is seeking4. Inclusion of volunteer activities, internships and extra curriculars5. Recommendations from professors, advisors, internships

2. Connect in a Meaningful Way withAlumni and Other “Warm” Contacts

Live Demo of LinkedIn Company Page

www.linkedin.com/studentjobs

4. Explore Opportunities with Organizationsthat Don’t Recruit on Campus

5. Learn Professional NetworkingEtiquette

www.brandeis.edu/hiatt/students/networking

BEFORE AFTER

“Where do I start?”

Calls to Action1. Complete all career center staff profiles to 100%2. Add a link to LinkedIn and guidelines to your career center’s website3. Join the “Career Services Professionals” LinkedIn Group and continue the conversation!

Questions

http://learn.linkedin.com/

http://university.linkedin.com

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LinkedIn Career Services Webinar Presentation Slides

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