Winning Talent on Mobile with LinkedIn
Sachit Kamat
Senior Product Manager

Vaibhav Goel
Associate Product Manager
Placeholder: Funny Graphic
Every day we are moving closer to
having almost as many mobile cellular
subscriptions as people on earth.”
– Brahima Sanou...
Mobile Jobs Engagement is Exploding
% Job Views from Mobile Devices
60%
35%
30%
50%
25%
40%
20%
30%
15%
20%
10%

10%
5%
0%...
Most employers are not prepared

%
20

%
<1

Of employers offer a
mobile optimized career
site for job seekers

of these e...
Who is engaging with Mobile Jobs?

%
82
Of mobile job viewers
are passive candidates not
actively looking for a job

%
59
...
I have stopped applying if their
technology isn’t up to par.
That alone tells you something about
the company’s priorities...
Typical Mobile Experience
Three Steps to Success with Mobile Jobs

3

2

1

Empower
your team

Re-think how candidates
respond

Optimizing Candidate...
Optimizing Candidate Touch Points

1

Mobile Optimize your Career Site

2

Less is More: Use Concise Job Descriptions

3

...
Mobile Optimize Email

•
•
•
•

Short Sentences
Short Paragraphs
Eye catching subjects
Make every word count
%
45

Of emails LinkedIn sends
out are opened on a
mobile device
Re-think how candidates respond

1

Reduce data fields for mobile applications

2

Automate with tools that pre-fill candi...
%
<1

Of your competition for talent
currently supports a mobile
application workflow
Empower your team

1

Transform your recruiting culture

2

Re-train your team on mobile best practices

3

Lobby your org...
Text Messages: Engage your candidates
Day of Interview
How LinkedIn Can Help
Three Steps to Success with Mobile Jobs

Empower
your team

Re-think how candidates
respond

Optimize Candidate Touch Poin...
With LinkedIn, your brand comes mobile optimized
…where candidates can discover your open jobs
10m
Company page views / month
We have mobile optimized your jobs..
.. added them to the homepage feed
25m
mobile job views / month

30%
of total
Jobs also appear on your
employee profiles
200m
mobile profile views / month
Jobs are now searchable on your phone
5m
Mobile job searches / month
Three Steps to Success with Mobile Jobs

Empower
your team

Re-think how candidates
respond

Optimize Candidate Touch Poin...
Candidates can apply to your jobs in 3 simple steps
1. Attach their LinkedIn profile
2. Confirm their contact information
3. Submit!
400k
Job applications / month
Three Steps to Success with Mobile Jobs

Empower
your team

Re-think how candidates
respond

Optimize Candidate Touch Poin...
Join us for the keynote tomorrow!
How much does it cost?
Thank you!
Winning Talent on Mobile | Talent Connect Vegas 2013
Winning Talent on Mobile | Talent Connect Vegas 2013
Winning Talent on Mobile | Talent Connect Vegas 2013
Winning Talent on Mobile | Talent Connect Vegas 2013
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Winning Talent on Mobile | Talent Connect Vegas 2013

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Candidates are spending more time looking for jobs on their mobile devices, but most employers aren’t capitalizing on this trend. In this presentation, LinkedIn's Vaibhav Goel and Sachit Kamat show you how the mobile environment impacts job postings and what you need to be successful with mobile job seekers.

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Winning Talent on Mobile | Talent Connect Vegas 2013

  1. 1. Winning Talent on Mobile with LinkedIn Sachit Kamat Senior Product Manager Vaibhav Goel Associate Product Manager
  2. 2. Placeholder: Funny Graphic
  3. 3. Every day we are moving closer to having almost as many mobile cellular subscriptions as people on earth.” – Brahima Sanou, The United Nations
  4. 4. Mobile Jobs Engagement is Exploding % Job Views from Mobile Devices 60% 35% 30% 50% 25% 40% 20% 30% 15% 20% 10% 10% 5% 0% Oct '10 Oct '10 Oct '11 '11 Oct '12 Oct '12 '13 Oct Oct Oct '13 Oct '14*
  5. 5. Most employers are not prepared % 20 % <1 Of employers offer a mobile optimized career site for job seekers of these employers allow seekers to submit a mobile optimized job application
  6. 6. Who is engaging with Mobile Jobs? % 82 Of mobile job viewers are passive candidates not actively looking for a job % 59 of these candidates don’t search for jobs using a desktop computer
  7. 7. I have stopped applying if their technology isn’t up to par. That alone tells you something about the company’s priorities” – Millennial Job Seeker
  8. 8. Typical Mobile Experience
  9. 9. Three Steps to Success with Mobile Jobs 3 2 1 Empower your team Re-think how candidates respond Optimizing Candidate Touch Points for Mobile
  10. 10. Optimizing Candidate Touch Points 1 Mobile Optimize your Career Site 2 Less is More: Use Concise Job Descriptions 3 Mobile Optimize Email Communication
  11. 11. Mobile Optimize Email • • • • Short Sentences Short Paragraphs Eye catching subjects Make every word count
  12. 12. % 45 Of emails LinkedIn sends out are opened on a mobile device
  13. 13. Re-think how candidates respond 1 Reduce data fields for mobile applications 2 Automate with tools that pre-fill candidate data 3 Allow candidates to “Raise their hand”
  14. 14. % <1 Of your competition for talent currently supports a mobile application workflow
  15. 15. Empower your team 1 Transform your recruiting culture 2 Re-train your team on mobile best practices 3 Lobby your org and partners to support the cause
  16. 16. Text Messages: Engage your candidates
  17. 17. Day of Interview
  18. 18. How LinkedIn Can Help
  19. 19. Three Steps to Success with Mobile Jobs Empower your team Re-think how candidates respond Optimize Candidate Touch Points for Mobile
  20. 20. With LinkedIn, your brand comes mobile optimized
  21. 21. …where candidates can discover your open jobs
  22. 22. 10m Company page views / month
  23. 23. We have mobile optimized your jobs..
  24. 24. .. added them to the homepage feed
  25. 25. 25m mobile job views / month 30% of total
  26. 26. Jobs also appear on your employee profiles
  27. 27. 200m mobile profile views / month
  28. 28. Jobs are now searchable on your phone
  29. 29. 5m Mobile job searches / month
  30. 30. Three Steps to Success with Mobile Jobs Empower your team Re-think how candidates respond Optimize Candidate Touch Points for Mobile
  31. 31. Candidates can apply to your jobs in 3 simple steps
  32. 32. 1. Attach their LinkedIn profile
  33. 33. 2. Confirm their contact information
  34. 34. 3. Submit!
  35. 35. 400k Job applications / month
  36. 36. Three Steps to Success with Mobile Jobs Empower your team Re-think how candidates respond Optimize Candidate Touch Points for Mobile
  37. 37. Join us for the keynote tomorrow!
  38. 38. How much does it cost?
  39. 39. Thank you!
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