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Winning Talent on Mobile | Talent Connect Vegas 2013

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Candidates are spending more time looking for jobs on their mobile devices, but most employers aren’t capitalizing on this trend. In this presentation, LinkedIn's Vaibhav Goel and Sachit Kamat show …

Candidates are spending more time looking for jobs on their mobile devices, but most employers aren’t capitalizing on this trend. In this presentation, LinkedIn's Vaibhav Goel and Sachit Kamat show you how the mobile environment impacts job postings and what you need to be successful with mobile job seekers.

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  • 1. Winning Talent on Mobile with LinkedIn Sachit Kamat Senior Product Manager Vaibhav Goel Associate Product Manager
  • 2. Placeholder: Funny Graphic
  • 3. Every day we are moving closer to having almost as many mobile cellular subscriptions as people on earth.” – Brahima Sanou, The United Nations
  • 4. Mobile Jobs Engagement is Exploding % Job Views from Mobile Devices 60% 35% 30% 50% 25% 40% 20% 30% 15% 20% 10% 10% 5% 0% Oct '10 Oct '10 Oct '11 '11 Oct '12 Oct '12 '13 Oct Oct Oct '13 Oct '14*
  • 5. Most employers are not prepared % 20 % <1 Of employers offer a mobile optimized career site for job seekers of these employers allow seekers to submit a mobile optimized job application
  • 6. Who is engaging with Mobile Jobs? % 82 Of mobile job viewers are passive candidates not actively looking for a job % 59 of these candidates don’t search for jobs using a desktop computer
  • 7. I have stopped applying if their technology isn’t up to par. That alone tells you something about the company’s priorities” – Millennial Job Seeker
  • 8. Typical Mobile Experience
  • 9. Three Steps to Success with Mobile Jobs 3 2 1 Empower your team Re-think how candidates respond Optimizing Candidate Touch Points for Mobile
  • 10. Optimizing Candidate Touch Points 1 Mobile Optimize your Career Site 2 Less is More: Use Concise Job Descriptions 3 Mobile Optimize Email Communication
  • 11. Mobile Optimize Email • • • • Short Sentences Short Paragraphs Eye catching subjects Make every word count
  • 12. % 45 Of emails LinkedIn sends out are opened on a mobile device
  • 13. Re-think how candidates respond 1 Reduce data fields for mobile applications 2 Automate with tools that pre-fill candidate data 3 Allow candidates to “Raise their hand”
  • 14. % <1 Of your competition for talent currently supports a mobile application workflow
  • 15. Empower your team 1 Transform your recruiting culture 2 Re-train your team on mobile best practices 3 Lobby your org and partners to support the cause
  • 16. Text Messages: Engage your candidates
  • 17. Day of Interview
  • 18. How LinkedIn Can Help
  • 19. Three Steps to Success with Mobile Jobs Empower your team Re-think how candidates respond Optimize Candidate Touch Points for Mobile
  • 20. With LinkedIn, your brand comes mobile optimized
  • 21. …where candidates can discover your open jobs
  • 22. 10m Company page views / month
  • 23. We have mobile optimized your jobs..
  • 24. .. added them to the homepage feed
  • 25. 25m mobile job views / month 30% of total
  • 26. Jobs also appear on your employee profiles
  • 27. 200m mobile profile views / month
  • 28. Jobs are now searchable on your phone
  • 29. 5m Mobile job searches / month
  • 30. Three Steps to Success with Mobile Jobs Empower your team Re-think how candidates respond Optimize Candidate Touch Points for Mobile
  • 31. Candidates can apply to your jobs in 3 simple steps
  • 32. 1. Attach their LinkedIn profile
  • 33. 2. Confirm their contact information
  • 34. 3. Submit!
  • 35. 400k Job applications / month
  • 36. Three Steps to Success with Mobile Jobs Empower your team Re-think how candidates respond Optimize Candidate Touch Points for Mobile
  • 37. Join us for the keynote tomorrow!
  • 38. How much does it cost?
  • 39. Thank you!

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