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The Secret to Becoming a Sought-After Employer | InDemand

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The LinkedIn team recently compared about 100 companies’ Net Promoter Scores (NPS) to their InDemand Rankings, and confirmed that happier employees make your company a more desirable place to work. …

The LinkedIn team recently compared about 100 companies’ Net Promoter Scores (NPS) to their InDemand Rankings, and confirmed that happier employees make your company a more desirable place to work. Click through to see why companies with higher NPS scores are more likely to be InDemand.

See the full Most InDemand Employers list: http://linkd.in/16NfLvj
Find the secrets to InDemand success on the LinkedIn Talent Blog: http://linkd.in/1ebmLY0
Follow our LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn

Published in: Business, Economy & Finance

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  • 1. The Secret to Becoming an InDemand Employer: Happy and Connected Employees
  • 2. ©2013 LinkedIn Corporation. All Rights Reserved. Did you know that this…
  • 3. ©2013 LinkedIn Corporation. All Rights Reserved. Equals this…
  • 4. Yes, happy employees make your company look more desirable.
  • 5. To prove this, we looked at the correlation of two metrics for ~100 companies ©2013 LinkedIn Corporation. All Rights Reserved.
  • 6. Promoter Employees Detractor Employees Companies with happy employees, “promoters,” have higher Net Promoter Scores Employee Net Promoter Score (NPS) We surveyed 5,036 members in Q1 2013 and asked “On a scale of 0 to 10, how likely would you be to recommend your current company as an employer to other professionals with backgrounds similar to your own? 0 means “Not at all likely,” 5 means “Neutral” and 10 means “Extremely likely.” Promoters selected 9 or 10 on this scale; Detractors selected 0-6. ©2013 LinkedIn Corporation. All Rights Reserved.
  • 7. Companies that are very sought after on LinkedIn have high InDemand rankings Reach Score Engagement Score InDemand Rankings were calculated in September 2012 based on billions of interactions between members and companies on LinkedIn during the preceding 12 months (http://talent.linkedin.com/indemand) ©2013 LinkedIn Corporation. All Rights Reserved.
  • 8. We discovered that the higher a company’s NPS, the more likely they are InDemand -100 100 50 100 Employee Net Promoter Score InDemand Rankings 2012 InDemand Rankings and Q1 2013 Net Promoter Scores for ~100 companies
  • 9. Q: What can you do to improve your NPS and InDemand Rankings?
  • 10. LinkedIn member A: Encourage your employees to connect with each other on LinkedIn.
  • 11. We discovered that Promoters are more likely to be connected to their coworkers on LinkedIn 40% more internal company connections than Extreme Detractors Promoter Employees ©2013 LinkedIn Corporation. All Rights Reserved. Promoters selected 9 or 10 on this scale; Extreme Detractors selected 0-1. Extreme Detractor Employees
  • 12. And Promoters are twice as connected to Executives at their company 2X more Internal Executive connections than Extreme Detractors Promoter Employees Extreme Detractor Employees ©2013 LinkedIn Corporation. All Rights Reserved. Promoters selected 9 or 10 on this scale; Extreme Detractors selected 0-1.
  • 13. Connections strengthen the bonds between employees and improve teamwork culture.
  • 14. How connected are your employees?