The	
  Candidate	
  	
  Experience:	
  Define,	
  Measure,	
  Predict	
  
Amelia	
  Merrill	
  
VP,	
  Talent	
  Acquisi<on...
Heather	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
 ...
-­‐20	
  
-­‐10	
  
0	
  
10	
  
20	
  
30	
  
40	
  
50	
  
60	
  
70	
  
80	
  
90	
  
0	
   10	
   20	
   30	
   40	
  ...
“How Likely are you to APPLY AGAIN?”
“Extremely Likely”
5.7%
“Definitely Not”
“Extremely Likely”
“Definitely Not”
24.7%
62...
“How Likely are you to REFER someone in the future?”
I would actively encourage
others to apply
I would actively discourag...
6
“I…will increase
my purchasing power.”
38.8%
30.8%
customer
“I…will take my
Purchasing power somewhere else.”
“How Likel...
Tell	
  us	
  a	
  liHle	
  more	
  about	
  your	
  
company	
  and	
  role	
  before	
  we	
  get	
  into	
  
the	
  det...
When	
  you	
  started	
  down	
  this	
  path	
  
to	
  improve	
  your	
  candidate’s	
  
experience	
  did	
  you	
  ha...
Beyond	
  what	
  you	
  already	
  said	
  
were	
  there	
  measures	
  how	
  you	
  
treat	
  candidates	
  you	
  cou...
 
	
  
The	
  phrase	
  ‘black	
  hole’	
  has	
  become	
  a	
  rallying	
  cry	
  
highligh:ng	
  candidate	
  frustra:o...
How	
  do	
  you	
  handle	
  ques:ons	
  prospects	
  have	
  before	
  
they	
  apply…when	
  they	
  are	
  researching...
 
	
  
	
  
How	
  do	
  you	
  communicate	
  with	
  candidates	
  who	
  apply	
  
but,	
  never	
  make	
  it	
  to	
 ...
What	
  else	
  would	
  you	
  like	
  to	
  do	
  
that	
  you	
  believe	
  impacts	
  
candidate	
  engagement?	
  
He...
What	
  advice	
  would	
  you	
  offer	
  to	
  
your	
  colleagues	
  listening	
  in	
  who	
  are	
  
interested	
  in	...
Thank	
  You!	
  
Heather	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	...
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The Candidate Experience: Define, Measure, Predict | Webcast

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Gerry Crispin, recruiting expert and CareerXRoads co-founder, chats with talent acquisition leaders from Capital One, Microsoft, and Risk Management Solutions about candidate experience trends and creative approaches.

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The Candidate Experience: Define, Measure, Predict | Webcast

  1. 1. The  Candidate    Experience:  Define,  Measure,  Predict   Amelia  Merrill   VP,  Talent  Acquisi<on     and  Employee  Engagement   RMS   Heather  Tinguely   Senior  Program  Manager   Microso8   …a conversation exploring the definition,measure and business necessityfor treating candidates well Chris:na  McClung   Director,  US  &  Int’l  Card   Recrui<ng   Capital  One   Moderator:   Gerry  Crispin     Chief  Navigator   CareerXroads  
  2. 2. Heather                                                            Chris<na                                                              Amelia     Audience  Q  &A        Audience  Polls    
  3. 3. -­‐20   -­‐10   0   10   20   30   40   50   60   70   80   90   0   10   20   30   40   50   60   70   80   90   Re-­‐Apply   Refer   CandE  Net  E²  Scores   There  is  a  [measurable]  difference  in   how  candidates  are  treated   The  only  real  ques:on  is  what  it   means  to  your  company  
  4. 4. “How Likely are you to APPLY AGAIN?” “Extremely Likely” 5.7% “Definitely Not” “Extremely Likely” “Definitely Not” 24.7% 62.0% 0.6% TalentBoard 2014 Copyright ©
  5. 5. “How Likely are you to REFER someone in the future?” I would actively encourage others to apply I would actively discourage others from applying I would actively encourage others to apply I would actively discourage others from applying 61.5% 0.5% 5.8% 27.0% TalentBoard 2014 Copyright ©
  6. 6. 6 “I…will increase my purchasing power.” 38.8% 30.8% customer “I…will take my Purchasing power somewhere else.” “How Likely are you to change your status as a CUSTOMER?” TalentBoard 2014 Copyright ©
  7. 7. Tell  us  a  liHle  more  about  your   company  and  role  before  we  get  into   the  details  of  your  Candidate   Experience.   Heather                                                            Chris<na                                                              Amelia    
  8. 8. When  you  started  down  this  path   to  improve  your  candidate’s   experience  did  you  have  any   ‘push  back’?   What  were  the  first  one  or  two   ‘prac:ces’  you  changed,  added  or   improved  and  why?   Heather                                                            Chris<na                                                              Amelia    
  9. 9. Beyond  what  you  already  said   were  there  measures  how  you   treat  candidates  you  could  :e   back  to  business  results?     Heather                                                            Chris<na                                                              Amelia    
  10. 10.     The  phrase  ‘black  hole’  has  become  a  rallying  cry   highligh:ng  candidate  frustra:on.     How  do  you  handle  the  candidate’s  interest  in  their   status?       Heather                                                            Chris<na                                                              Amelia    
  11. 11. How  do  you  handle  ques:ons  prospects  have  before   they  apply…when  they  are  researching  your  company?   [audience poll] - Can prospects call, email, text message recruiters directly? - Do you have SM like Linkedin Groups, Talent Communities, Facebook fan pages where Q&A can take place? - Do you have interactive FAQs, recruiter blogs linked on your Company site’s career pages? - Do you have chat rooms or webinars emphasizing specific jobs? Heather                                                            Chris<na                                                              Amelia    
  12. 12.       How  do  you  communicate  with  candidates  who  apply   but,  never  make  it  to  finalist?     Do  you  differen:ate  between  those  who  were     qualified  and  those  who  weren’t?     Heather                                                            Chris<na                                                              Amelia    
  13. 13. What  else  would  you  like  to  do   that  you  believe  impacts   candidate  engagement?   Heather                                                            Chris<na                                                              Amelia    
  14. 14. What  advice  would  you  offer  to   your  colleagues  listening  in  who  are   interested  in  improving  their   candidates’  experience?   Heather                                                            Chris<na                                                              Amelia    
  15. 15. Thank  You!   Heather                                                            Chris<na                                                              Amelia    
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