2012 US Technical Salespeople | Talent Pool Report
 

2012 US Technical Salespeople | Talent Pool Report

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Find in-depth analysis on the supply and demand for technical sales professionals in the US. ...

Find in-depth analysis on the supply and demand for technical sales professionals in the US.

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    2012 US Technical Salespeople | Talent Pool Report 2012 US Technical Salespeople | Talent Pool Report Document Transcript

    • Talent InsightsTalent Pool ReportTechnical SalespeopleTechnical Salespeople September 2012Executive Summary Where should you look for talent?Did you know that a technical salesperson living in the SF • Hidden Gems: These mid-sized markets have relativelyBay Area is over three times more likely to be contacted lower demand, meaning hiring is likely to be easierby a recruiter than a technical salesperson living in Austin • High-Demand: These are the largest markets, whereor Denver? LinkedIn data shows that: overall demand is also highest and hiring may be difficult • There are over 378,000 total technical salespeople • Saturated: These small to mid-sized markets also have throughout the United States very high demand, meaning hiring is likely to be difficult • The SF Bay Area has the biggest population of technical salespeople, but also has the highest demand of any market Region Quadrant • Medium, lower-demand markets like Atlanta, Dallas, 100 Los Angeles, and Austin are likely to offer untapped 90 SATURATED HIGH-DEMAND sources of talent 80 San Francisco Bay • Professionals with skills to sell cloud, enterprise, and 70 analytical software are in high demand 60 • While this pool is driven primarily by excellent New York City compensation and benefits, and good work-life 50 Washington D.C. balance they differ from other talent in that they Chicago value organizations that produce innovative products 40 Demand Index Boston and services Houston 30 Seattle Dallas/Fort Worth Philadelphia Atlanta Minneapolis/St. Paul Los Angeles Orange County, CA Denver AustinOverview 20 Phoenix, AZA world of insights can be gathered from LinkedIn’s175 million members - the world’s largest professionalnetwork. Technology-sector recruiters are searching heavilyfor the terms “Sales” and “Account Management”, showingthat the market for technical sales talent is one of the hottest HIDDEN GEMSin the US. LinkedIn recruiter activity and member data can 10be used to determine supply and demand for technical 2,000 5,000 10,000 20,000 50,000salespeople. A higher demand index means that the Supply (# Professionals)average professional in a region is receiving more contactfrom recruiters than peers in other regions. Which skills are in short supply?Demand based on recruiter activity on LinkedIn Recruiter activity can also highlight which skills are in high Large, high-demand demand. For technical salespeople, our data shows that regions expertise with skills like analytics, ERP, digital media and SaaS is highly sought after on LinkedIn. Professionals with these skills are up to 3x more likely to be contacted by a DEMAND recruiter. Therefore, expect to spend more time filling Large, low-demand positions that require these skills. regions “Hidden Gems” SUPPLY Number of talent pool members in each region
    • What do technical salespeople consider when evaluating a job?Percentage who believe each attribute is important when considering a job opportunity 64%EXCELLENT COMPENSATION & BENEFITS 70% 51% GOOD WORK-LIFE BALANCE 55% 37% JOB SECURITY 40% 28% STRONG CAREER PATH 29% AN ORGANIZATION THAT PRODUCES 12% INNOVATIVE PRODUCTS AND SERVICES 29% A COMPANY WITH A LONG-TERM 20% STRATEGIC VISION 28% 30% CHALLENGING WORK 20% 13% SHORT COMMUTE 5% US Average Technical SalespeopleHow can you reach out to this critical talent pool?Reach this critical talent by leveraging the assets you already have on LinkedIn. Beyond that, posting your technical sales positionson LinkedIn allows our matching algorithms to put those jobs in front of relevant candidates – active or passive. 1. Employees’ Networks Engage with the talent already connected to your employees Nearly 15M LinkedIn members – including your employees – are connected to this talent pool 2. Company Followers Post relevant information about your company and industry Members are nearly 3x more likely to apply for jobs at companies they follow 3. Company/Career Page Give candidates a picture of what it’s like to work for your company Showcase your employment brand with focused, targeted content 4. Targeted Advertising Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn Drive traffic to your career page and jobs, or reach out to passive candidates directlyWant to learn more about how your company is already connected to this talent pool and how you can best leverage theseassets to reach this important talent pool for job opportunities? talent.linkedin.comSurvey Methodology: In July-August 2012, LinkedIn conducted online interviews among 4,897 members who reside in the United States. Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.