Talent Trends
What’s on the Minds of the
Professional Workforce
April 2014
While you’re waiting… download
http://lnkd.in/T...
Meet your presenters
2LinkedIn ©2014 All Rights Reserved
Maria
IGNATOVA
Content Marketing
Manager
Leela
SRINIVASAN
Directo...
We surveyed 18,000+ fully-employed
professionals in 26 countries
3LinkedIn ©2014 All Rights Reserved
#hiretowin
Active vs. passive
How would you describe your job search status?
Open to talking to a recruiter
Completely satisfied; don’t want to move
Rea...
Countries with unusual levels of active candidates
0% 25% Global average 50%
16% Sweden
18% Norway
18% Russia
29% Indonesi...
Countries with unusual levels of approachable
candidates*
50% 85% Global average 100%
78% Turkey
79% United States
79% New...
Don’t be put off by
passive candidates!
They can be surprisingly
approachable.
• Be relevant – why them?
• Get them to say...
Job satisfaction
How satisfied are you with your current role?
Very dissatisfied
10
Somewhat dissatisfied
Neither satisfied nor dissatisfie...
Countries with unusual levels of satisfied
professionals*
50% 72% Global average 100%
63% Turkey
65% Japan
67% Italy
83% S...
Countries with unusual levels of “very satisfied”
professionals
Low Outliers
High Outliers
0% 27% Global average 50%
15% R...
Employees are more
satisfied than you
think.
However, satisfaction
is no guarantee of
loyalty...
Passive vs. active job
satisfaction
How satisfied are you with your current role?
8% Dissatisfied
12% Neither
80% Satisfied
PassiveActive
28% Dissatisfied
20%...
As an employer, don’t
take your people’s
loyalty for granted.
50% of job applications on
LinkedIn are from people not
acti...
Q. Where in the world are people most passionate
about their work?
a. United Kingdom
b. United States
c. Japan
d. India
e....
Q. Where in the world are people most passionate
about their work?
a. United Kingdom
b. United States
c. Japan
d. India
e....
What motivates people to
switch jobs?
Top 5 motivations for changing jobs for
active candidates
20LinkedIn ©2014 All Rights Reserved
Motivations Global US Canad...
Top 5 motivations for changing jobs for
passive candidates
21LinkedIn ©2014 All Rights Reserved
Motivations Global US Cana...
Don’t waste your time
emphasizing these job
aspects
5 things active candidates don’t care
about in a job
23LinkedIn ©2014 All Rights Reserved
Things candidates don’t care abo...
5 things passive candidates don’t care
about in a job
24LinkedIn ©2014 All Rights Reserved
Things candidates don’t care ab...
You can’t be a great
recruiter without being
a great listener.
Don’t sell on title and
compensation alone.
Know your indiv...
How important is talent
brand?
Talent brand is most important globally…
56% 20% 17% 7%
Reputation as a great place to work
Reputation for great products ...
Q. In which country do professionals say they are
more concerned with a potential employer’s prestige
than with its talent...
Q. In which country do professionals say they are
more concerned with a potential employer’s prestige
than with its talent...
…and in fact, in every country
0%
10%
20%
30%
40%
50%
60%
70%
Australia
Brazil
Canada
China
Denmark
Finland
France
Germany...
If you’re investing in
your talent brand,
you’re on the right
track… but you’re also
not alone.
• What makes your company
...
How professionals stay on
top of their careers
Ongoing career management is the new norm
11%
89%
No activity in last 30 days
Actively managed career in last 30 days
33
#...
Top 5 career management activities
34
Career management activities Global US Canada Brazil
Engaged in professional network...
5 least popular career management activities
35
Career management activities Global US Canada Brazil
Interviewed for a new...
Put yourself out
there – as a
company and as a
recruiter.
Even passive
candidates are
doing a lot more
than you think.
Closing observations
We’re here to help you find, engage and hire
exactly the right talent.
Strategic Sourcing
and Pipelining
Metrics and
Analy...
Questions?
39
Contact the LinkedIn Talent Solutions
Team at
talent-trends@linkedin.com
See more details on our solutions
t...
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Talent Trends North America: What’s on the Minds of the Professional Workforce | Webcast

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Get the pulse of professionals worldwide, and across North America specifically, when it comes to their current jobs and what would convince them to accept new job offers.

Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Read more on the LinkedIn Talent Blog: http://linkd.in/1x82NI3
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Tweet with us: http://bit.ly/HireOnLinkedIn

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  1. 1. Talent Trends What’s on the Minds of the Professional Workforce April 2014 While you’re waiting… download http://lnkd.in/TTreport
  2. 2. Meet your presenters 2LinkedIn ©2014 All Rights Reserved Maria IGNATOVA Content Marketing Manager Leela SRINIVASAN Director of Marketing Tweet your favorite insights with #hiretowin
  3. 3. We surveyed 18,000+ fully-employed professionals in 26 countries 3LinkedIn ©2014 All Rights Reserved #hiretowin
  4. 4. Active vs. passive
  5. 5. How would you describe your job search status? Open to talking to a recruiter Completely satisfied; don’t want to move Reaching out to personal network Actively looking Casually looking a few times a week 5 12% 13% 15% 45% 15% #hiretowin vs. 20% in 2012 LinkedIn ©2014 All Rights Reserved
  6. 6. Countries with unusual levels of active candidates 0% 25% Global average 50% 16% Sweden 18% Norway 18% Russia 29% Indonesia 42% India 44% UAE Low Outliers High Outliers 6 #hiretowin LinkedIn ©2014 All Rights Reserved
  7. 7. Countries with unusual levels of approachable candidates* 50% 85% Global average 100% 78% Turkey 79% United States 79% New Zealand 89% Spain 89% UAE 90% Indonesia * All professionals except those who are perfectly happy in their jobs Low Outliers High Outliers 7 #hiretowin LinkedIn ©2014 All Rights Reserved
  8. 8. Don’t be put off by passive candidates! They can be surprisingly approachable. • Be relevant – why them? • Get them to say yes to the next conversation • Avoid being transactional; build long-term relationships To find the right professionals faster, test drive LinkedIn Recruiter
  9. 9. Job satisfaction
  10. 10. How satisfied are you with your current role? Very dissatisfied 10 Somewhat dissatisfied Neither satisfied nor dissatisfied Very satisfied Somewhat satisfied 27% 45% 14% 10% 4% #hiretowin LinkedIn ©2014 All Rights Reserved
  11. 11. Countries with unusual levels of satisfied professionals* 50% 72% Global average 100% 63% Turkey 65% Japan 67% Italy 83% Sweden 81% Norway 84% Indonesia Low Outliers High Outliers 11 * Those who are either “very satisfied” or “somewhat satisfied” with their current role #hiretowin LinkedIn ©2014 All Rights Reserved
  12. 12. Countries with unusual levels of “very satisfied” professionals Low Outliers High Outliers 0% 27% Global average 50% 15% Russia 16% China 17% Italy 39% Canada 43% Netherlands 39% Sweden 12 #hiretowin LinkedIn ©2014 All Rights Reserved
  13. 13. Employees are more satisfied than you think. However, satisfaction is no guarantee of loyalty...
  14. 14. Passive vs. active job satisfaction
  15. 15. How satisfied are you with your current role? 8% Dissatisfied 12% Neither 80% Satisfied PassiveActive 28% Dissatisfied 20% Neither 52% Satisfied 15 #hiretowin LinkedIn ©2014 All Rights Reserved
  16. 16. As an employer, don’t take your people’s loyalty for granted. 50% of job applications on LinkedIn are from people not actively searching for jobs. As a recruiter, make sure you get your opportunities in front of the right talent.
  17. 17. Q. Where in the world are people most passionate about their work? a. United Kingdom b. United States c. Japan d. India e. France
  18. 18. Q. Where in the world are people most passionate about their work? a. United Kingdom b. United States c. Japan d. India e. France
  19. 19. What motivates people to switch jobs?
  20. 20. Top 5 motivations for changing jobs for active candidates 20LinkedIn ©2014 All Rights Reserved Motivations Global US Canada Brazil Greater opportunities for advancement 31% 26% 33% 54% Better compensation & benefits 30% 29% 27% 34% More challenging work 26% 21% 23% 19% Better fit for skill set 25% 29% 35% 22% Increased learning opportunities 22% Improved work/life balance 20% 19% 26% #hiretowin
  21. 21. Top 5 motivations for changing jobs for passive candidates 21LinkedIn ©2014 All Rights Reserved Motivations Global US Canada Brazil Better compensation & benefits 43% 55% 44% 51% Better work/life balance 31% 30% 37% 33% Greater opportunities for advancement 23% 21% 23% 37% More challenging work 21% 18% 19% Better fit for skill set 21% Increased job security 20% Increased learning opportunities 19% 20% More recognition for contributions 17% #hiretowin
  22. 22. Don’t waste your time emphasizing these job aspects
  23. 23. 5 things active candidates don’t care about in a job 23LinkedIn ©2014 All Rights Reserved Things candidates don’t care about Global US Canada Brazil Improved job title 33% 38% 47% Better office location (commute, city) 29% 25% 29% 31% Unhappy with current team 28% 27% 30% 33% Stronger relationship with manager 25% 32% 22% 25% Personal reasons (family, health, etc.) 19% 17% 22% To have a greater impact 30% More decision making authority 22% #hiretowin
  24. 24. 5 things passive candidates don’t care about in a job 24LinkedIn ©2014 All Rights Reserved Things candidates don’t care about Global US Canada Brazil Improved job title 49% 56% 55% 30% Better office location (commute, city) 33% 30% 31% 31% Increased job security 22% 20% 25% Stronger relationship with manager 21% 23% 19% 36% A better alignment w/ company/culture values 19% More impactful role 42% More recognition for contributions 22% Increased decision making authority 19% 18% #hiretowin
  25. 25. You can’t be a great recruiter without being a great listener. Don’t sell on title and compensation alone. Know your individual candidates and what they want. Take great notes. Reference them before each conversation and share with your interview team.
  26. 26. How important is talent brand?
  27. 27. Talent brand is most important globally… 56% 20% 17% 7% Reputation as a great place to work Reputation for great products and services Reputation for great people Reputation for being prestigious 27LinkedIn ©2014 All Rights Reserved #hiretowin
  28. 28. Q. In which country do professionals say they are more concerned with a potential employer’s prestige than with its talent brand? a. Brazil b. Turkey c. Canada d. China e. France
  29. 29. Q. In which country do professionals say they are more concerned with a potential employer’s prestige than with its talent brand? a. Brazil b. Turkey c. Canada d. China e. France None of the above. Talent brand rules everywhere!
  30. 30. …and in fact, in every country 0% 10% 20% 30% 40% 50% 60% 70% Australia Brazil Canada China Denmark Finland France Germany HongKong India Indonesia Italy Japan Malaysia Netherlands NewZealand Norway Russia Singapore SouthAfrica Spain Sweden Turkey UnitedArabEmirates UnitedKingdom UnitedStates Reputation as a great place to work Reputation for great products and services Reputation for great people Reputation for being prestigious 30LinkedIn ©2014 All Rights Reserved %ofTotalCountofValue #hiretowin
  31. 31. If you’re investing in your talent brand, you’re on the right track… but you’re also not alone. • What makes your company special? Listen to candidates and employees • Consider all touch points • Showcase your own people Build a compelling candidate experience on LinkedIn, leveraging free and paid solutions together
  32. 32. How professionals stay on top of their careers
  33. 33. Ongoing career management is the new norm 11% 89% No activity in last 30 days Actively managed career in last 30 days 33 #hiretowin LinkedIn ©2014 All Rights Reserved
  34. 34. Top 5 career management activities 34 Career management activities Global US Canada Brazil Engaged in professional networking 47% 58% 57% 44% Edited resume and/or professional profile 46% 49% 44% 49% Researched ways to update skills 44% 46% 44% 45% Researched companies that interest me 40% 40% 39% 39% Received a message from a recruiter 39% Heard about a job from colleague, friend or family 39% Researched new career opportunities 39% 43% #hiretowin LinkedIn ©2014 All Rights Reserved
  35. 35. 5 least popular career management activities 35 Career management activities Global US Canada Brazil Interviewed for a new job with current employer 6% 4% 5% 8% Applied for a new job with current employer 8% 6% 6% 11% Contacted recruiter/hiring manager to follow up on a job application 11% 12% 12% 13% Contacted recruiter/hiring manager to learn more about career opportunities 13% 13% 12% 15% Explored a new job with current employer 14% 13% 15% Interviewed for a new job with a different employer 12% #hiretowin LinkedIn ©2014 All Rights Reserved
  36. 36. Put yourself out there – as a company and as a recruiter. Even passive candidates are doing a lot more than you think.
  37. 37. Closing observations
  38. 38. We’re here to help you find, engage and hire exactly the right talent. Strategic Sourcing and Pipelining Metrics and Analytics Personalized Job Targeting Talent Brand Development More details at talent.linkedin.com
  39. 39. Questions? 39 Contact the LinkedIn Talent Solutions Team at talent-trends@linkedin.com See more details on our solutions talent.linkedin.com Stay on the cutting edge with our blog talent.linkedin.com/blog Follow us on LinkedIn linkedin.com/company/linkedin-talent- solutions Follow us on Twitter @hireonlinkedin #hiretowin LinkedIn ©2014 All Rights Reserved Access the stats for all 26 countries: http://lnkd.in/TTreport
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