LinkedIn's Talent Brand Index
 

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LinkedIn's Talent Brand Index

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With Talent Brand Index, LinkedIn can help you understand, measure and improve your employer brand. ...

With Talent Brand Index, LinkedIn can help you understand, measure and improve your employer brand.

Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn

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LinkedIn's Talent Brand Index Presentation Transcript

  • 1. Talent SolutionsTalent Brand Index©2012 LinkedIn Corporation. All Rights Reserved.
  • 2. Employer brand is top of mind for recruitingprofessionalsLinkedIn can help you understand, measure and improve your employer brand Up to 91% of employers plan to maintain 50% Savings in cost per hire is or grow investment in associated with a strong employer brand employer brand©2012 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 2
  • 3. We first assess two important elements of youremployer brand: Reach and Engagement Talent that’s familiar with you as an employer Researching company and Talent Brand career pages Engagement Following your company 264,362 members Viewing jobs and applying Talent that is interested in you as an employer Talent Brand Reach Viewing employee profiles 1,873,354 members Connecting with your employees©2012 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  • 4. Talent Brand Index can measure your employer brandWhat percent of people who know about you show an interest? Talent Brand Index Talent Brand Engagement 264,362 members 14% Talent Brand Talent Brand Engagement Talent Reach 1,873,354 members Talent Brand = Brand Index Reach©2012 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  • 5. We can compare your Talent Brand Index vs. Peers 20% 17% 15% 14% 4 of 6 Peers: Dynamic, Inc. 11% Golden Phase 9% six28 Enterprise Wavesynthe Commona Paularino Systems Employer of choice Weaker employer brand©2012 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 5
  • 6. Your Talent Brand Index varies across the functionsyou are looking to hire… 23% 18% 18% 15% 13% 12% Information Operations Marketing Media & Sales Human Technology Communication Resources Talent easiest to engage Talent more difficult to engage©2012 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 6
  • 7. …and across the geographies where you have apresence 19% 15% 13% 12% 11% 11% United Canada Argentina India France United States Kingdom Talent easiest to engage Talent more difficult to engage©2012 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 7
  • 8. We can track how your Talent Brand Indexprogresses over timeLinkedIn can help you build your employer brand and accelerate yourability to attract top talent 18% 17% 16% 15% 13.8% 14.1% 13.7% 14% 13.2% 12.9% 13% 12.6% 12% 11% 10% March-12 April-12 May-12 June-12 July-12 August-12©2012 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 8