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Students on LinkedIn: What They're Doing and How to Engage Them I Talent Connect London 2013

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There are over 30 million students and recent graduates on LinkedIn, the fastest-growing segment of our global membership base. Learn about LinkedIn's latest initiatives and plans to further engage …

There are over 30 million students and recent graduates on LinkedIn, the fastest-growing segment of our global membership base. Learn about LinkedIn's latest initiatives and plans to further engage this audience both directly and in conjunction with universities.

Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn

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  • 1. STUDENTS ON LINKEDIN WHAT THEY ARE DOING & HOW TO ENGAGE THEM Christina Allen | Charles Hardy TALENT CONNECT, London October 2013
  • 2. LinkedIn is indispensable to students, universities and employers Students connect for success at every educational and professional milestone Students discover and prepare for opportunities more intelligently and effectively LinkedIn is the best place for employers and universities to discover and nurture student talent
  • 3. What can LinkedIn offer?
  • 4. Unique Career outcomes of education worldwide Industry Dates Title & Function Field of Study School Degree Skills Dates School Company Title & Function Company Industry Plus… Current profile & contact information for our members Active and engaged members - for the long-term LinkedIn Confidential ©2012 All Rights Reserved HIGHER EDUCATION INITIATIVE
  • 5. Who needs it? What for? universities Career Attract Students Showcase strengths and careers of alumni employers Find Talent Attract, target and hire the best new talent – early! Students Find opportunities. Best fit for me. Alumni Relations Engage alumni for gifts, relations Career Centers Prepare students for successful careers Community Informed decisions to help me succeed. Identity Insights Build Brand Start early so the best students know your company Streamline Process Improve your reach, efficiency and impact Alumni Increase lifetime value of their educations Parents Find the right fit – and outcomes – for their children HIGHER EDUCATION INITIATIVE
  • 6. Help students at every milestone COLLEGE YEARS Choosing College Academic Planning Internships Choosing a Major Choosing a Direction What colleges send students to the top medical schools? What are my career options if I choose this major? Graduate School? Finding 1st Job Success at 1st Job Alumni Network I didn’t know a sophomores could get internships at SpaceX! Getting There  Who can give me the scoop on this school?  Am I keeping up with students in my major?  Who has internships for people like me?  How do I keep in touch with the great people I met along the way? What companies hire the most marketing graduates? HIGHER EDUCATION INITIATIVE
  • 7. University pages August 2013 1500+ worldwide in 8 weeks
  • 8. University Pages  Build Brand  Deeper Insights  Foster Communities
  • 9. LUCKY or LINKEDIN?
  • 10. Meet Sebastian…
  • 11. How is Sebastian lucky?
  • 12. The Club Private School Sebastian’s Network InternshipS University Family
  • 13. Meet Joe…
  • 14. Joe’s Network
  • 15. How Can Joe Create His Own Luck?
  • 16. His university alumni is huge
  • 17. He wants to stay in the UK
  • 18. Who studied what he studied?
  • 19. Or is where he wants to go?
  • 20. Explore paths, build relationships
  • 21. See companies that hired alumni
  • 22. Company Pages Career Pages Research employers & careers
  • 23. Search & apply for jobs
  • 24. See Skills he’ll need
  • 25. Join the experts
  • 26. Learn from the best
  • 27. Joseph Gala LinkedIn OPENLINK: YOU HAVE A NEW MESSAGE From: Christine Lee Date: July 10, 2013 Subject: Internship with Hilton Hotels Hi Joe, I came across your profile and thought I’d reach out. I run the internship program for Hilton Hotels, and I’d like to invite you to a special event we are holding next week in Austin. 
Christine Lee 
Director of Talent Hilton Hotels
 Be found for opportunities
  • 28. Groups Internships Joe’s Network University The Club Family
  • 29.
  • 30. How can Joe help You get lucky?
  • 31. Build your brand: Company Pages
  • 32. Engage the right students: Jobs  Job listings are your brand  Recommended jobs (JYMBII), (automatching) & active searches  Job search & apply on mobile Post student jobs for free
  • 33. Build your brand: Groups Students join company, industry and skill-specific groups – and are highly engaged
  • 34. Engage the right students: Targets Promote news, jobs & events to your target student audiences Targeted Ads Sponsored Content
  • 35. Engage the right students: Targets Promote news, jobs & events to your target student audiences Targeted InMail BY: • School (23k worldwide) • Degree • Field of Study • Dates
  • 36. Better events: CheckIn  Collecting details and paper resumes is cumbersome  Increasing competition results in lost leads  Poor visibility into event and pipeline activity (RI) Simple. Mobile. Data-Driven.
  • 37. Engage the right students: Recruiter & talent pipeline  Manage applicants: Focus on applicants you want  Source students from 23k schools worldwide  Candidate insights for long-term relationships  Dynamic data
  • 38. Push the envelope
  • 39. Go wide & long open a world of possibilities
  • 40. TODAY = a few Universities…
  • 41. TOMORROW: TALENT UNBOUND BY SPACE AND TIME
  • 42. Ambient Branding reach students early and often
  • 43. Today: YOUR BRAND IS YOUR SWAG
  • 44. TOMORROW REACH STUDENTS EARLY AND OFTEN
  • 45. Crush Process freedom to create, engage
  • 46. Today: applications
  • 47. TOMORROW: CAPTURE CANDIDATE INSIGHTS
  • 48. Building Brand  Community  Content  Early & often Insight-driven recruiting  Pre-sourcing the students you want  Candidate management & insights Events & process  Paperless  Competitive advantage
  • 49. Play Video http://bit.ly/16ShtNV
  • 50. THEN TURN INSIGHTS INTO ACTION
  • 51. Visit: linkedin.com/edu university.linkedin.com