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STUDENTS ON
LINKEDIN
WHAT THEY ARE DOING
& HOW TO ENGAGE THEM
Christina Allen | Charles Hardy
TALENT CONNECT, London Octob...
LinkedIn is
indispensable to
students, universities and
employers
Students connect
for success at every
educational and
pr...
What can LinkedIn offer?
Unique Career outcomes of education
worldwide
Industry

Dates

Title &
Function

Field of
Study

School

Degree

Skills

D...
Who needs it? What for?
universities

Career

Attract Students
Showcase strengths and
careers of alumni

employers
Find Ta...
Help students at every milestone
COLLEGE YEARS

Choosing College
Academic Planning
Internships
Choosing a Major

Choosing ...
University pages
August 2013

1500+ worldwide in 8 weeks
University Pages
 Build Brand
 Deeper Insights
 Foster Communities
LUCKY or
LINKEDIN?
Meet Sebastian…
How is Sebastian lucky?
The Club

Private School

Sebastian’s Network
InternshipS

University

Family
Meet Joe…
Joe’s Network
How Can Joe Create His
Own Luck?
His university alumni is huge
He wants to stay in the UK
Who studied what he studied?
Or is where he wants to go?
Explore paths, build relationships
See companies that hired alumni
Company Pages

Career Pages

Research employers & careers
Search & apply for jobs
See Skills he’ll need
Join the experts
Learn from the best
Joseph Gala

LinkedIn
OPENLINK: YOU HAVE A NEW MESSAGE
From: Christine Lee
Date: July 10, 2013
Subject: Internship with Hi...
Groups

Internships

Joe’s Network
University

The Club
Family

How can Joe help You
get lucky?
Build your brand: Company Pages
Engage the right students: Jobs
 Job listings are your brand
 Recommended jobs (JYMBII), (automatching) & active searche...
Build your brand: Groups
Students join company, industry and skill-specific groups –
and are highly engaged
Engage the right students: Targets
Promote news, jobs & events to your target student audiences

Targeted Ads

Sponsored
C...
Engage the right students: Targets
Promote news, jobs & events to your target student audiences

Targeted InMail

BY:
• Sc...
Better events: CheckIn
 Collecting details and paper
resumes is cumbersome

 Increasing competition results in
lost lead...
Engage the right students:
Recruiter & talent pipeline
 Manage applicants:
Focus on applicants
you want
 Source students...
Push the envelope
Go wide &
long
open a world of
possibilities
TODAY = a few Universities…
TOMORROW:
TALENT UNBOUND
BY SPACE AND TIME
Ambient
Branding
reach students early and
often
Today: YOUR BRAND IS YOUR SWAG
TOMORROW
REACH STUDENTS EARLY AND
OFTEN
Crush Process
freedom to create, engage
Today: applications
TOMORROW: CAPTURE

CANDIDATE INSIGHTS
Building Brand
 Community
 Content
 Early & often
Insight-driven recruiting
 Pre-sourcing the students you want
 Cand...
Play Video
http://bit.ly/16ShtNV
THEN TURN INSIGHTS

INTO ACTION
Visit:
linkedin.com/edu

university.linkedin.com
Students on LinkedIn: What They're Doing and How to Engage Them I Talent Connect London 2013
Students on LinkedIn: What They're Doing and How to Engage Them I Talent Connect London 2013
Students on LinkedIn: What They're Doing and How to Engage Them I Talent Connect London 2013
Students on LinkedIn: What They're Doing and How to Engage Them I Talent Connect London 2013
Students on LinkedIn: What They're Doing and How to Engage Them I Talent Connect London 2013
Students on LinkedIn: What They're Doing and How to Engage Them I Talent Connect London 2013
Students on LinkedIn: What They're Doing and How to Engage Them I Talent Connect London 2013
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Students on LinkedIn: What They're Doing and How to Engage Them I Talent Connect London 2013

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There are over 30 million students and recent graduates on LinkedIn, the fastest-growing segment of our global membership base. Learn about LinkedIn's latest initiatives and plans to further engage this audience both directly and in conjunction with universities.

Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn

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Transcript of "Students on LinkedIn: What They're Doing and How to Engage Them I Talent Connect London 2013"

  1. 1. STUDENTS ON LINKEDIN WHAT THEY ARE DOING & HOW TO ENGAGE THEM Christina Allen | Charles Hardy TALENT CONNECT, London October 2013
  2. 2. LinkedIn is indispensable to students, universities and employers Students connect for success at every educational and professional milestone Students discover and prepare for opportunities more intelligently and effectively LinkedIn is the best place for employers and universities to discover and nurture student talent
  3. 3. What can LinkedIn offer?
  4. 4. Unique Career outcomes of education worldwide Industry Dates Title & Function Field of Study School Degree Skills Dates School Company Title & Function Company Industry Plus… Current profile & contact information for our members Active and engaged members - for the long-term LinkedIn Confidential ©2012 All Rights Reserved HIGHER EDUCATION INITIATIVE
  5. 5. Who needs it? What for? universities Career Attract Students Showcase strengths and careers of alumni employers Find Talent Attract, target and hire the best new talent – early! Students Find opportunities. Best fit for me. Alumni Relations Engage alumni for gifts, relations Career Centers Prepare students for successful careers Community Informed decisions to help me succeed. Identity Insights Build Brand Start early so the best students know your company Streamline Process Improve your reach, efficiency and impact Alumni Increase lifetime value of their educations Parents Find the right fit – and outcomes – for their children HIGHER EDUCATION INITIATIVE
  6. 6. Help students at every milestone COLLEGE YEARS Choosing College Academic Planning Internships Choosing a Major Choosing a Direction What colleges send students to the top medical schools? What are my career options if I choose this major? Graduate School? Finding 1st Job Success at 1st Job Alumni Network I didn’t know a sophomores could get internships at SpaceX! Getting There  Who can give me the scoop on this school?  Am I keeping up with students in my major?  Who has internships for people like me?  How do I keep in touch with the great people I met along the way? What companies hire the most marketing graduates? HIGHER EDUCATION INITIATIVE
  7. 7. University pages August 2013 1500+ worldwide in 8 weeks
  8. 8. University Pages  Build Brand  Deeper Insights  Foster Communities
  9. 9. LUCKY or LINKEDIN?
  10. 10. Meet Sebastian…
  11. 11. How is Sebastian lucky?
  12. 12. The Club Private School Sebastian’s Network InternshipS University Family
  13. 13. Meet Joe…
  14. 14. Joe’s Network
  15. 15. How Can Joe Create His Own Luck?
  16. 16. His university alumni is huge
  17. 17. He wants to stay in the UK
  18. 18. Who studied what he studied?
  19. 19. Or is where he wants to go?
  20. 20. Explore paths, build relationships
  21. 21. See companies that hired alumni
  22. 22. Company Pages Career Pages Research employers & careers
  23. 23. Search & apply for jobs
  24. 24. See Skills he’ll need
  25. 25. Join the experts
  26. 26. Learn from the best
  27. 27. Joseph Gala LinkedIn OPENLINK: YOU HAVE A NEW MESSAGE From: Christine Lee Date: July 10, 2013 Subject: Internship with Hilton Hotels Hi Joe, I came across your profile and thought I’d reach out. I run the internship program for Hilton Hotels, and I’d like to invite you to a special event we are holding next week in Austin. 
Christine Lee 
Director of Talent Hilton Hotels
 Be found for opportunities
  28. 28. Groups Internships Joe’s Network University The Club Family
  29. 29.
  30. 30. How can Joe help You get lucky?
  31. 31. Build your brand: Company Pages
  32. 32. Engage the right students: Jobs  Job listings are your brand  Recommended jobs (JYMBII), (automatching) & active searches  Job search & apply on mobile Post student jobs for free
  33. 33. Build your brand: Groups Students join company, industry and skill-specific groups – and are highly engaged
  34. 34. Engage the right students: Targets Promote news, jobs & events to your target student audiences Targeted Ads Sponsored Content
  35. 35. Engage the right students: Targets Promote news, jobs & events to your target student audiences Targeted InMail BY: • School (23k worldwide) • Degree • Field of Study • Dates
  36. 36. Better events: CheckIn  Collecting details and paper resumes is cumbersome  Increasing competition results in lost leads  Poor visibility into event and pipeline activity (RI) Simple. Mobile. Data-Driven.
  37. 37. Engage the right students: Recruiter & talent pipeline  Manage applicants: Focus on applicants you want  Source students from 23k schools worldwide  Candidate insights for long-term relationships  Dynamic data
  38. 38. Push the envelope
  39. 39. Go wide & long open a world of possibilities
  40. 40. TODAY = a few Universities…
  41. 41. TOMORROW: TALENT UNBOUND BY SPACE AND TIME
  42. 42. Ambient Branding reach students early and often
  43. 43. Today: YOUR BRAND IS YOUR SWAG
  44. 44. TOMORROW REACH STUDENTS EARLY AND OFTEN
  45. 45. Crush Process freedom to create, engage
  46. 46. Today: applications
  47. 47. TOMORROW: CAPTURE CANDIDATE INSIGHTS
  48. 48. Building Brand  Community  Content  Early & often Insight-driven recruiting  Pre-sourcing the students you want  Candidate management & insights Events & process  Paperless  Competitive advantage
  49. 49. Play Video http://bit.ly/16ShtNV
  50. 50. THEN TURN INSIGHTS INTO ACTION
  51. 51. Visit: linkedin.com/edu university.linkedin.com
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