Software engineering talent pool overview

Software Engineer Talent Pool InsightsSeptember 2012

Insights from LinkedIn’s 175M member network can helpyou answer three important questions when sourcingsoftware engineers: • 1 Where you should look for talent? • 2 Which high-demand skills are in short supply? • 3 What messages resonate best with this talent? 2

Executive Summary  Washington D.C. and Dallas/Ft. Worth - “hidden gems” with strongSupply/Demand supply of talent but lower demand – There are over 475,000 software engineers in the US – Eight total “hidden gem” hiring markets  Big data (Hadoop), specialized Java development (Maven, JUnit) and Skills web application (REST, Ruby on Rails, JSON) skills are most scarce – Most common skills are Java, JavaScript, C++, and SQL (~2x more likely than average to be contacted by recruiters)  Emphasize work-life balance, challenging work, and the opportunity toJob Consideration work with high-caliber people to attract software engineers – 63% of software engineers consider work-life balance important when evaluating a job (vs. 51% US overall) – Software engineers value work-life balance, compensation, and challenging work most All numbers based on LinkedIn member profile data – July 2012 3 and online survey conducted July – September 2012

1. Where should you look for talent? 4

LinkedIn data can be used to determine supply, demand, and the best markets for recruiting Large, high-demand regionsDemand based on Demandrecruiter activityon LinkedIn Large, low-demand regions “Hidden Gems” Supply Number of members of talent pool in each region 5

Supply/Demand“Hidden Gems” like Washington D.C. and Dallas/Fort Worth havelarge supplies of SW engineers, but relatively low demand (based on LinkedIn recruiter contact Feb-Aug 2012) 6

Supply/DemandThere are over 475,000 Software Engineers in the US, with many talenthubs along the East and West coasts High Small Hidden Demand Markets Gems All numbers based on LinkedIn member profile data – July 2012 7

2. What skills are in demand? 8

SkillsCore development skills (Java, C++, SQL) are most commonNewer skills like Hadoop and HTML5 are most likely to be hard-to-find Supply (based on LinkedIn recruiter contact Feb-Aug 2012) 9

Skills Positions requiring these skills will be harder to fill, since demand greatly outweighs supply Demand Index(based on LinkedIn recruiter contact Feb-Aug 2012) 10

3. What messages resonate best withthis talent? 11

Job Consideration A survey of ~300 software engineers shows that this talent pool values work-life balance, compensation, and challenging work most What factors matter most to Software Engineers when considering a job? 63% Good work-life balance 60% Excellent compensation & benefits 38% Challenging work 32% High caliber people 28% Culture that fits my personality more 28% important Job security 25% Flexible work arrangements 25% Good relationship with your colleagues 25% Ability to make an impact 22% Strong career path % who consider this to be among top 5 factors 12Online survey conducted July – September 2012 among 4,879 LinkedIn members in the US. 293 self classified as Software Engineers.

Job Consideration This shows how software engineers are different from average job seekers when considering a job opportunity How do Software Engineers differ from other job seekers? 51% Good work-life balance 63% 22% High caliber people 32% 13% more Short commute 21% important 30% Challenging work 38% 19% Good relationship with your colleagues 25% 24% Values employees contributions 18% 28% less 22% important Strong career path US Average 37% Software Engineers Job security 28% % who consider this to be among top 5 factors 13Online survey conducted July – September 2012 among 4,879 LinkedIn members in the US. 293 self classified as Software Engineers.

What can you do to target this talent? 14

Four ways to leverage your assets on LinkedIn 1 Employees’ Networks • Engage with the talent already connected to your employees Over 11.5M LinkedIn members – including your employees – are connected to this talent pool. 2 Company Followers • Post relevant information about your company and industry Targeted updates let you tailor your messages to specific functional and regional audiences. 15

Four ways to leverage your assets on LinkedIn 3 Company/Career Page • Tell candidates exactly what it’s like to work for your company The average company page receives 1,350 visits/month* – each an opportunity to promote your brand. *companies w/ over 1,000 employees 4 Targeted Advertising • Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn Drive traffic to your career page and to your jobs, or reach out to passive candidates directly. 16

Learn more about how to reach this talentand the other 175 million LinkedIn members talent.linkedin.com 17

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Software engineering talent pool overview

by LinkedIn Talent Solutions on Sep 12, 2012

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