Small	
  Business	
  Recrui/ng	
  	
  
Made	
  Simple:	
  	
  
The	
  Essen(al	
  Checklist	
  	
  
Shira	
  Appell	
  
Customer	
  Educa.on	
  Specialist	
  
LinkedIn	
  
	
  
Cara	
  Barone	
  
Solu.ons	
  Consultant	
  ...
What	
  we’ll	
  be	
  covering	
  today	
  
Sourcing	
  the	
  right	
  talent	
  for	
  your	
  small	
  business	
  	
 ...
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
Every	
  business	
  starts	
  small	
  
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
The	
  majority	
  of	
  SMBs	
  are	
  growing	
  and	
  1...
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
LinkedIn	
  levels	
  the	
  playing	
  field	
  	
  
300M+
...
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
Sourcing	
  the	
  right	
  talent	
  for	
  your	
  small	...
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
Your	
  sourcing	
  checklist	
  
#1:	
  Focus	
  on	
  pas...
AND
OR
NOT	
  
“	
  ”	
  
(	
  	
  	
  )	
  
Narrow Search
Expand Search
Remove	
  
Exact Phrase
Group	
  Terms	
  
Your	
...
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
Your	
  sourcing	
  checklist:	
  
#2:	
  Master	
  Boolean...
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
Your	
  sourcing	
  checklist:	
  
#3:	
  InMail	
  -­‐	
  ...
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
Jobs	
  that	
  get	
  top	
  talent	
  for	
  your	
  smal...
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
Your	
  Jobs	
  checklist	
  
#1:	
  CraL	
  an	
  irresis....
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
Your	
  Jobs	
  checklist	
  
#2:	
  Promote	
  jobs	
  to	...
Great	
  talent	
  acquisi.on	
  teams	
  think	
  about	
  jobs	
  
the	
  way	
  marketers	
  think	
  about	
  products...
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
What would it mean for you?
Your	
  talent	
  brand	
  is	
  the	
  highly	
  
social,	
  totally	
  public	
  version	
  of	
  
your	
  employer	
  b...
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
Talent	
  brand:	
  level	
  the	
  playing	
  field	
  with...
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
Talent	
  brand:	
  level	
  the	
  playing	
  field	
  with...
Your	
  talent	
  brand	
  checklist	
  
#1:	
  create	
  a	
  “career	
  hub”	
  on	
  LinkedIn	
  
þ	
  
	
  
Career	
 ...
#TalentBrand! @SoCalGirl	

 @StacyZapar	

Status	
  updates	
  þ	
  
Your	
  talent	
  brand	
  checklist	
  
#2:	
  Maxi...
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
Your	
  talent	
  brand	
  checklist	
  
#3:	
  Maximize	
 ...
Your	
  talent	
  brand	
  checklist	
  
#3:	
  Maximize	
  your	
  presence:	
  your	
  profile	
  &	
  employees	
  
þ	
...
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
Infusionsoft + The Talent Tractor Beam
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
1:
We get crystal clear
on WHO we need	
  
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
We get crystal clear on WHO we need	
  
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
We get crystal clear on WHO we need	
  
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
2:
We treat hiring
like it’s marketing
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
We treat hiring like it’s marketing
LinkedIn
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
We treat hiring like it’s marketing
Facebook
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
We treat hiring like it’s marketing
Glassdoor
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
We treat hiring like it’s marketing
Infusionsoft Website
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
We treat hiring like it’s marketing
Infusionsoft Website
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
We treat hiring like it’s marketing
Job Descriptions
	
  
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
We treat hiring like it’s marketing
Videos
…Day In the Life...
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
3:
Infusionites =
Our talent marketers
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
Infusionites = Our talent marketers
Social sharing
	
  
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
Infusionites = Our talent marketers
LinkedIn Profiles
	
  
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
Infusionites = Our talent marketers
Celebrate Referrals!
	
...
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
	
  
TIP 1: Crystal clear on the WHO
TIP 2: Treat hiring li...
#hiretowin	
  	
  	
  |	
  	
  	
  	
  talent.linkedin.com	
  
Download	
  RecruiHng	
  for	
  Small	
  Business:	
  The	
...
Small Business Recruiting Made Simple: The Essential Checklist | Webcast
Upcoming SlideShare
Loading in...5
×

Small Business Recruiting Made Simple: The Essential Checklist | Webcast

953

Published on

In this free webinar, Meritage Talent Solution's founder, Kara Yarnot, and LinkedIn’s Pam Hoadley introduce LinkedIn’s Strategic Talent Acquisition Roadmap. This framework can help you transform your talent acquisition organization from traditional to strategic, making your team instrumental to the success of the business.

Read more on the LinkedIn Talent Blog: http://linkd.in/1uazCmc
Learn about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn

Published in: Business, Career
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
953
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
48
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Small Business Recruiting Made Simple: The Essential Checklist | Webcast

  1. 1. Small  Business  Recrui/ng     Made  Simple:     The  Essen(al  Checklist    
  2. 2. Shira  Appell   Customer  Educa.on  Specialist   LinkedIn     Cara  Barone   Solu.ons  Consultant   LinkedIn   Lauren  Hodgson   Sr.  Manager,     Talent  Tractor  Beam   Infusionso-   Meet  your  speakers!  
  3. 3. What  we’ll  be  covering  today   Sourcing  the  right  talent  for  your  small  business     Job  descrip.ons  and  pos.ngs  that  aEract  top   talent         Talent  brand:  level  the  playing  field  with  big             companies     #hiretowin      |        talent.linkedin.com   1   2   3   4   How  InfusionsoL  built  its  talent  brand  
  4. 4. #hiretowin      |        talent.linkedin.com   Every  business  starts  small  
  5. 5. #hiretowin      |        talent.linkedin.com   The  majority  of  SMBs  are  growing  and  1  in  6  are  in  hyper   growth  mode   48% 36% 16% NON-­‐GROWTH   Decrease/No  Change  in   overall  revenue  YoY   HYPER  GROWTH   Significant  Increase  in  Overall   Revenue  YoY   GROWTH   Increase  in  Overall  Revenue     Compared  to  Last  Year   *Priming  the  Economic  Engine:  How  Social  media  is  Driving   Growth  for    Small  and  Medium  Businesses  (SMBs)    h7p://linkd.in/1iWH5QB  
  6. 6. #hiretowin      |        talent.linkedin.com   LinkedIn  levels  the  playing  field     300M+ Members Worldwide +2 New Members per Second 109M+   N.  America  
  7. 7. #hiretowin      |        talent.linkedin.com   Sourcing  the  right  talent  for  your  small  business   1   2   3    Why  passive  talent  is  key  for  your  small  business   Master  Boolean  search  techniques  to  find   candidates  with  the  skill  sets  you  need   Contact  candidates  directly  with  InMail  
  8. 8. #hiretowin      |        talent.linkedin.com   Your  sourcing  checklist   #1:  Focus  on  passive  talent     12%   Ac.vely  looking   13%   Casually  looking  a   few  .mes  a  week   15%   Reaching  out  to   personal  network   45%   Open  to  talking   to  a  recruiter   15%   Completely   sa.sfied,  don’t   want  to  move   ActivePassive þ     +     25%     Ac/ve   =     +   +   =    75%          Passive  
  9. 9. AND OR NOT   “  ”   (      )   Narrow Search Expand Search Remove   Exact Phrase Group  Terms   Your  sourcing  checklist:   #2:  Master  Boolean  search  techniques   “Financial Analyst” Budget AND Forecast “Financial Analysis” OR Accounting NOT Recruiter NOT Company “Financial Analysis” AND (Oracle OR SAP) þ    
  10. 10. #hiretowin      |        talent.linkedin.com   Your  sourcing  checklist:   #2:  Master  Boolean  search  techniques  þ   Let  LinkedIn  do  the  work  for  you   People you may want to hire Similar profiles
  11. 11. #hiretowin      |        talent.linkedin.com   Your  sourcing  checklist:   #3:  InMail  -­‐  Contact  candidates  directly  þ   The  9  Golden  Rules  of  InMail:     1   2   6   4   3   9   7   5   8   Review  profile     Grab  aEen.on     Show  you  are  selec.ve     Be  conversa.onal  and  brief     Listen  well     Focus  on  goals   Leverage  content     Be  pa.ent   Include  a  call  to  ac.on    
  12. 12. #hiretowin      |        talent.linkedin.com   Jobs  that  get  top  talent  for  your  small  business     Your  Jobs  checklist:       1   CraL  an  irresis.ble  job  descrip.on  that  will  source   candidates  for  you   2   Post  and  promote  jobs  to  the  right  candidate  for   your  unique  role  and  company   Are  People  Finding  Your  Jobs?     Are  Your  Jobs  Finding  the  Right  People?  
  13. 13. #hiretowin      |        talent.linkedin.com   Your  Jobs  checklist   #1:  CraL  an  irresis.ble  job  descrip.on    þ   Save  the  crea/vity  for  the  job  descrip/on,  NOT  the  /tle   Promote  your  talent  brand  to  stand  out  against  larger  companies   Highlight  the  posi/on’s  impact  at  your  small  business   Review  top    “profile  matches”     þ   þ   þ   þ  
  14. 14. #hiretowin      |        talent.linkedin.com   Your  Jobs  checklist   #2:  Promote  jobs  to  the  right  audience  þ   Sponsor  jobs  for  top   placement  with  the  right   candidate   More  applies  with     Sponsored  Jobs   50%  
  15. 15. Great  talent  acquisi.on  teams  think  about  jobs   the  way  marketers  think  about  products     Strong  brands  move  people  toward     purchase  long  before  they  enter  the  store            
  16. 16. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS What would it mean for you?
  17. 17. Your  talent  brand  is  the  highly   social,  totally  public  version  of   your  employer  brand  that   incorporates  what  your  talent  –   past,  present  and  poten.al  -­‐   thinks,  feels  and  shares  about   your  company  as  a  place  to   work.         Evolving  Language:  The  Emergence  of    Talent  Brand  
  18. 18. #hiretowin      |        talent.linkedin.com   Talent  brand:  level  the  playing  field  with  big  companies   Share  your  passion,  vision,  and  energy     Strong  brands:   •  Yield  cost  savings  of  up  to  50%  per  hire   •  28%  lower  turnover  rate     •  Higher  response  rates  from  candidates  
  19. 19. #hiretowin      |        talent.linkedin.com   Talent  brand:  level  the  playing  field  with  big  companies   1   2   3   Maximize  your  presence  –  through  your  greatest  assets   …your  employees!     Maximize  your  presence  –  through  content   Create  a  “career  hub”  that  showcases  your  talent  brand  
  20. 20. Your  talent  brand  checklist   #1:  create  a  “career  hub”  on  LinkedIn   þ     Career  Page  þ  
  21. 21. #TalentBrand! @SoCalGirl @StacyZapar Status  updates  þ   Your  talent  brand  checklist   #2:  Maximize  your  presence:  content  
  22. 22. #hiretowin      |        talent.linkedin.com   Your  talent  brand  checklist   #3:  Maximize  your  presence:  your  profile  &  employees   þ   •  Cra-  a  killer  summary     •  Dress  it  up  with  rich  media   •  Add  cerHficaHons     •  Showcase  your  volunteer              acHviHes     •  Make  your  updates  more                interacHve     þ   LinkedIn  Profile  
  23. 23. Your  talent  brand  checklist   #3:  Maximize  your  presence:  your  profile  &  employees   þ    
  24. 24. #hiretowin      |        talent.linkedin.com   Infusionsoft + The Talent Tractor Beam
  25. 25. #hiretowin      |        talent.linkedin.com   1: We get crystal clear on WHO we need  
  26. 26. #hiretowin      |        talent.linkedin.com   We get crystal clear on WHO we need  
  27. 27. #hiretowin      |        talent.linkedin.com   We get crystal clear on WHO we need  
  28. 28. #hiretowin      |        talent.linkedin.com   2: We treat hiring like it’s marketing
  29. 29. #hiretowin      |        talent.linkedin.com   We treat hiring like it’s marketing LinkedIn
  30. 30. #hiretowin      |        talent.linkedin.com   We treat hiring like it’s marketing Facebook
  31. 31. #hiretowin      |        talent.linkedin.com   We treat hiring like it’s marketing Glassdoor
  32. 32. #hiretowin      |        talent.linkedin.com   We treat hiring like it’s marketing Infusionsoft Website
  33. 33. #hiretowin      |        talent.linkedin.com   We treat hiring like it’s marketing Infusionsoft Website
  34. 34. #hiretowin      |        talent.linkedin.com   We treat hiring like it’s marketing Job Descriptions  
  35. 35. #hiretowin      |        talent.linkedin.com   We treat hiring like it’s marketing Videos …Day In the Life …What you’ll create …Meet the Team  
  36. 36. #hiretowin      |        talent.linkedin.com   3: Infusionites = Our talent marketers
  37. 37. #hiretowin      |        talent.linkedin.com   Infusionites = Our talent marketers Social sharing  
  38. 38. #hiretowin      |        talent.linkedin.com   Infusionites = Our talent marketers LinkedIn Profiles  
  39. 39. #hiretowin      |        talent.linkedin.com   Infusionites = Our talent marketers Celebrate Referrals!  
  40. 40. #hiretowin      |        talent.linkedin.com     TIP 1: Crystal clear on the WHO TIP 2: Treat hiring like its marketing TIP 3: Employees = Marketers
  41. 41. #hiretowin      |        talent.linkedin.com   Download  RecruiHng  for  Small  Business:  The  UlHmate  LinkedIn  Guide   hEp://lnkd.in/SMBguide   Q  &  A  
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×