Six Ways Top Recruiters Think Differently | Webcast

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Top recruiters tend to think differently, act differently, and achieve superior outcomes as a result. Learn how the best recruiting teams find, engage, and ultimately hire top talent (and how you can too).

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Six Ways Top Recruiters Think Differently | Webcast

  1. 1. Six Ways Top Recruiters Think Differently ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  2. 2. Taking a look back in time, labor needs were a lot different from what they are today.
  3. 3. Taking a look back in time, labor needs were a lot different from what they are today.
  4. 4. Today, there is a large difference between adequate and excellent.
  5. 5. Today, there is a large difference between adequate and excellent.
  6. 6. Engaging the BEST talent, not just active job seekers 20% Semi-active & active 80% Passive & Super-Passive ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 6
  7. 7. US unemployment rate for in-demand skills National Avg. 7.6% 1.7% 1.9% 2.3% 1% .4% Biomed. Engineers .6% Petroleum Engineers Real Estate Insurance Computer Appraisers Underwriters Hardware Financial Analysts Source: http://online.wsj.com/article/SB10001424127887323936804578229873392511426.html ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 7
  8. 8. 4000+ On LinkedIn in the United States Software Developer
  9. 9. NEW MINDSETS for today’s recruitment opportunities
  10. 10. 1 6 2 1 Career Opportunities NOT Job Descriptions 5 3 4
  11. 11. Careers are a lot like shoes Preferences differ, and fit is extremely important
  12. 12. A different target… Active Candidates Passive Candidates  Regularly visit job boards & career sites  Don’t visit job boards or career sites  Have a current resume  Don’t have current resumes  Eager to read job descriptions  Unlikely to read a standard job description  Likely to apply for a variety of positions ©2013 LinkedIn Corporation. All Rights Reserved.  Likely will listen to the right opportunity TALENT SOLUTIONS 12
  13. 13. …Requires a whole different approach ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 13
  14. 14. Career Opportunities NOT Job Descriptions 1 6 2 Recruiting IS Marketing 5 3 4
  15. 15. Great recruiters think about jobs the way marketers think about products Strong brands move people toward purchase long before they enter the store ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 15
  16. 16. Due diligence begins Purchase decision % 57 Through decision making process Consideration list formulated First contact with supplier Source: http://www.executiveboard.com/exbd/sales-service/the-end-of-solution-sales/index.page ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 16
  17. 17. Do you think people treat CAREER DECISIONS any less seriously?
  18. 18. 2013 Most InDemand Employers It’s not about free food and ping pong tables
  19. 19. Source: http://www.mckinsey.com/insights/leading_in_the_21st_century/how_leaders_kill_meaning_at_work ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 19
  20. 20. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 20
  21. 21. Millennials will comprise the majority of the workforce by 2015 2015 Builders 2020 Baby Boomers Source: U.S. Census Bureau ©2013 LinkedIn Corporation. All Rights Reserved. 2025 Gen. X Gen. Y 2030 2040 Gen. Z TALENT SOLUTIONS 21
  22. 22. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 22
  23. 23. The most engaged employees are motivated by a sense of pride  They are proud to tell others where they work  They care deeply about the future of the organization  They are inspired by company leadership and by those they work with 23
  24. 24. 25
  25. 25. Career Opportunities NOT Job Descriptions 1 6 2 3 Recruiting IS Sales 5 4 Recruiting IS Marketing
  26. 26. great RECRUITERS are always recruiting
  27. 27. Sales people… Great recruiters do too ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  28. 28. Sales Mindset Structure Culture Individual Organization Team ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 29
  29. 29. Sales teams measure lots of things, but they MANAGE on the few measures that move THE BUSINESS FORWARD
  30. 30. The sales funnel Qualified Prospects Solution Overviews Proposals SOLD! ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 31
  31. 31. The recruiting funnel is no different Qualified Profiles Interested Responses Interviews Hires ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 32
  32. 32. Regardless of organization size Qualified Profiles Interested Responses Interviews Hires ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 33
  33. 33. “Talent acquisition will be run much more like sales organizations and business partners than HR organizations, with incentives in place beyond just hires that measure retention and impact.” Ed Nathanson Head of Talent Acquisition Rapid7
  34. 34. Career Opportunities NOT Job Descriptions 1 2 6 Recruiting IS Marketing 3 Recruiting IS Sales 4 Every Employee IS An Ambassador 5
  35. 35. Every employee a hub Me Every profile view AN OPPORTUNITY ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 36
  36. 36. Lead by example The anatomy of a well-branded recruiting profile Descriptive headline That goes beyond the title Engaging, friendly picture Who wouldn‘t want to work with Stacy? OTHER FEATURES WE LIKE Links to branded destinations • • • Core skills, endorsed by her network Volunteer experiences Just enough on prior positions to build credibility Killer summary Written in the first person, oozing with passion. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  37. 37. Roll it Out
  38. 38. Warming up passive talent High Moderate Low ©2013 LinkedIn Corporation. All Rights Reserved. Very High Extreme TALENT SOLUTIONS 39
  39. 39. Career Opportunities NOT Job Descriptions 1 2 Recruiting IS Marketing 3 6 Recruiting IS Sales 5 Harness the POWER of Data 4 Every employee IS an ambassador
  40. 40. Do your hiring managers want you to find this little guy? Do you use data to make conversation MORE productive? ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 41
  41. 41. Present your hiring managers with data, not opinion Every “requirement”: 3 Remove or alter one: 19 Remove or alter a second: 71 Remove or alter a third: 82 Remove or alter a fourth: 126 ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 42
  42. 42. Planning to expand? Is talent acquisition at the table? LinkedIn Recruiter: a sourcing tool and a talent pool analytics tool
  43. 43. Career Opportunities NOT Job Descriptions 1 2 Recruiting IS Marketing 3 Recruiting IS Sales 6 Be STRATEGIC Harness the POWER of data 5 4 Every employee IS an ambassador
  44. 44. Elevating the recruiting function Strategic Foundational Developing True strategic leadership Success metrics Talent data guides business strategy Traditional Defined employer value proposition Employees as talent brand ambassadors Powerful talent brand Employer of choice Reactive Start from zero Some social recruiting Building awareness Targeted engagement Continuous multichannel engagement Post and pray Agency reliance Early shift toward passive talent Strong sourcing capabilities Continuous pipelining ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 45
  45. 45. Career Opportunities NOT Job Descriptions 1 Be STRATEGIC 2 Recruiting IS Marketing 3 6 Recruiting IS Sales Six Ways Top Recruiters Think Differently Harness the POWER of data 5 4 Every employee IS an ambassador
  46. 46. Wrapping up…
  47. 47. Talent Solutions Website business.linkedin.com/talent-solutions
  48. 48. LinkedIn Talent Blog talent.linkedin.com/blog
  49. 49. Follow LinkedIn on Twitter @HireOnLinkedIn
  50. 50. A Few Questions? LinkedIn 2013 Global Recruiting Trends 51

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