(Re)Introducing Entrepreneurial
Thinking to Your Organisation
Sahar Hashemi
Co-Founder of Coffee Republic,
author of Anyon...
Coffee Republic
or

un-Coffee Republic
THINK
like a
START UP
The 6 habits
to take away
We’re talking
EVERY DAY INNOVATION
not breakthrough
innovation
EVERYDAY innovation
small changes
that add
up to BIG THINGS
UNLOCKING

your team’s
innovation &
creative capacity
THE BIGGER
WE GET

the smaller
we act
Habit 1
Step into the customer’s shoes
Become
the
Customer
Make your
focus
EXTERNAL
Not
INTERNAL
Customers
Us

(the company)
Vs.
Them

(customers)
“EMPATHY is the ultimate
virtual reality - climbing into
another persons mind to
experience the world from
their perspecti...
PILLOW
TALK
“Marketing is giving people
something they DON’T even
KNOW they WANT.”
Market
Research
“If I had asked my
customers what they
wanted they would have
said a faster horse.”
Henry Ford
“We don’t do market
research we figure out
what we want. ”
Steve Jobs
Habit 2
Get out
of the office
Beware
of

Bureacracy!
“Genchi Genbutsu.”

“Go and see for yourself.”
Busyness

vs.
Business
Stimulus IN

=

Ideas OUT
Habit 3
The importance
of being clueless
This is
how we’ve
always
done it

It’s not
industry
practice

Someone
tried this…
It doesn’t
work

Believe
me I know
what ...
The
Expert Trap
“Go find me a 19 year
old who doesn’t know it
cant go any faster.”
Henry Ford
UN- Learning
INNOVATION
IS AN ACT OF

CREATIVE
DESTRUCTION
Habit 4
Bootstrapping
MAKE IT HAPPEN
CULTURE
Habit 5

MAKE IT HAPPEN
Bootstrapping
& Prototyping
Corporate
Traffic
Lights
“Anything worth doing is
worth doing..

badly.”
2+2=
“I made 5,127 prototypes of
my vacuum before I got it
right. There were 5,126
failures, but I learned from
each one. That’...
“Move fast and
break things.”
“Done is better
than perfect.”
Mark Zuckerburg,
The Hacker Way
MONEY
IS A POOR

SUBSTITUTE FOR

CREATIVITY
“If I’d had shed loads of
money I’d have done
everything wrong.”
Dame Anita Roddick
Habit 5
Notching up no’s
217

rejections
300

rejections
12

said no to
WE LOVE

THE OLD
WE REJECT

THE NEW
NO
NO
NO

NO

NO

NO
NO

NO
NO
NO
YES
Habit 6
Taking 100% of
yourself to work
ENTREPRENEURIAL

PASSION
PERFORMANCE
100% of
you

Work

YOU
“Fun is not a form of
entertainment.
It’s an integral part of
being good at what you
do at work.”
Daniel Pink
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
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(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013

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In this session, Sahar talks about how creating an entrepreneurial mindset within a large organisation can increase innovation and creativity making the company more responsive to customers and attract high performance individuals.

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(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013

  1. 1. (Re)Introducing Entrepreneurial Thinking to Your Organisation Sahar Hashemi Co-Founder of Coffee Republic, author of Anyone Can Do it and Switched On
  2. 2. Coffee Republic or un-Coffee Republic
  3. 3. THINK like a START UP
  4. 4. The 6 habits to take away
  5. 5. We’re talking EVERY DAY INNOVATION not breakthrough innovation
  6. 6. EVERYDAY innovation small changes that add up to BIG THINGS
  7. 7. UNLOCKING your team’s innovation & creative capacity
  8. 8. THE BIGGER WE GET the smaller we act
  9. 9. Habit 1 Step into the customer’s shoes
  10. 10. Become the Customer
  11. 11. Make your focus EXTERNAL Not INTERNAL
  12. 12. Customers
  13. 13. Us (the company)
  14. 14. Vs.
  15. 15. Them (customers)
  16. 16. “EMPATHY is the ultimate virtual reality - climbing into another persons mind to experience the world from their perspective” Daniel Pink
  17. 17. PILLOW TALK
  18. 18. “Marketing is giving people something they DON’T even KNOW they WANT.”
  19. 19. Market Research
  20. 20. “If I had asked my customers what they wanted they would have said a faster horse.” Henry Ford
  21. 21. “We don’t do market research we figure out what we want. ” Steve Jobs
  22. 22. Habit 2 Get out of the office
  23. 23. Beware of Bureacracy!
  24. 24. “Genchi Genbutsu.” “Go and see for yourself.”
  25. 25. Busyness vs. Business
  26. 26. Stimulus IN = Ideas OUT
  27. 27. Habit 3 The importance of being clueless
  28. 28. This is how we’ve always done it It’s not industry practice Someone tried this… It doesn’t work Believe me I know what works Dominant logic says…
  29. 29. The Expert Trap
  30. 30. “Go find me a 19 year old who doesn’t know it cant go any faster.” Henry Ford
  31. 31. UN- Learning
  32. 32. INNOVATION IS AN ACT OF CREATIVE DESTRUCTION
  33. 33. Habit 4 Bootstrapping
  34. 34. MAKE IT HAPPEN CULTURE
  35. 35. Habit 5 MAKE IT HAPPEN Bootstrapping & Prototyping
  36. 36. Corporate Traffic Lights
  37. 37. “Anything worth doing is worth doing.. badly.”
  38. 38. 2+2=
  39. 39. “I made 5,127 prototypes of my vacuum before I got it right. There were 5,126 failures, but I learned from each one. That’s how I came up with a solution.” James Dyson
  40. 40. “Move fast and break things.” “Done is better than perfect.” Mark Zuckerburg, The Hacker Way
  41. 41. MONEY IS A POOR SUBSTITUTE FOR CREATIVITY
  42. 42. “If I’d had shed loads of money I’d have done everything wrong.” Dame Anita Roddick
  43. 43. Habit 5 Notching up no’s
  44. 44. 217 rejections
  45. 45. 300 rejections
  46. 46. 12 said no to
  47. 47. WE LOVE THE OLD WE REJECT THE NEW
  48. 48. NO NO NO NO NO NO NO NO NO
  49. 49. NO
  50. 50. YES
  51. 51. Habit 6 Taking 100% of yourself to work
  52. 52. ENTREPRENEURIAL PASSION PERFORMANCE
  53. 53. 100% of you Work YOU
  54. 54. “Fun is not a form of entertainment. It’s an integral part of being good at what you do at work.” Daniel Pink

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