Recruiting for Healthcare: Revamp Your Strategy & Best Practices | Webcast
 

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It’s no secret that recruiting for healthcare is challenging. Click through this webcast from LinkedIn to hear now new recruiting strategies can get you the top candidates for niche roles.

It’s no secret that recruiting for healthcare is challenging. Click through this webcast from LinkedIn to hear now new recruiting strategies can get you the top candidates for niche roles.

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Recruiting for Healthcare: Revamp Your Strategy & Best Practices | Webcast Presentation Transcript

  • 1. Recruiting for Healthcare Revamp Your Strategy and Best Practices Thanks for joining us! We will begin shortly, in the meantime:  Please address questions to ‘All Panelists’ on the right of the screen  Use #hiretowin when tweeting  Presentation and recording will be sent within 48 hours ©2014 LinkedIn Corporation. All Rights Reserved.
  • 2. Who you’ll hear from today… Rob Humphrey Senior Marketing Manager, LinkedIn @therobhumphrey linkedin.com/in/robhumphrey Bobby Matthews, PHR Talent Acquisition Supervisor, Mount Sinai Health System @MountSinaiJobs linkedin.com/in/bobbydmatthews #HiretoWin 2
  • 3. Things we’ll cover in the next 30 minutes… 1 2 Top 3 Healthcare Challenges and How to Solve Them 3 Customer Spotlight: Mount Sinai Health System 4 4 #HiretoWin Snapshot of Healthcare within LinkedIn Things to Start Doing Tomorrow 3
  • 4. LinkedIn: A global pool of talent 13M+ 4M+ 1M+ 7M+ 5M+ 2M+ 6M+ 1M+ 1M+ UNITED KINGDOM FRANCE 9M+ CANADA ITALY NETHERLANDS BELGIUM SPAIN TURKEY SWEDEN DENMARK 93M+ UNITED STATES OF AMERICA 1M+ SAUDI ARABIA 16M+ 24M+ 1M+ 2M+ 2M+ 1M+ INDIA 1M+ INDONESIA MALAYSIA UNITED ARAB EMIRATES PHILIPPINES SINGAPORE BRAZIL 5M+ AUSTRALIA 3M+ SOUTH AFRICA 277M+ #HiretoWin Members worldwide 1M+ NEW ZEALAND +2 187M New members per second Monthly unique members 4
  • 5. Who are Healthcare Practitioners on LinkedIn? • Nurses • Medical Technicians & Assistants • Physicians & Surgeons • Other healthcare practitioners* 2.7MM Healthcare Practitioners on LinkedIn * – Other healthcare practitioners (HCPs) include: psychologists, mental health professionals/therapists, dentists, and pharmacists. #HiretoWin 5
  • 6. Healthcare professionals are increasingly engaging with social media  LinkedIn captures over 2.7M Healthcare practitioners on LinkedIn  42% of them log in at least once a month  Healthcare professionals have increased their mobile usage 60% in the last year Source: LinkedIn Analytics, November 2013 #HiretoWin 6
  • 7. In 2013, LinkedIn is the primary social media preference for Healthcare professionals Source: AMN Healthcare “Use of Social Media and Mobile by Healthcare Professionals: 2013 Survey Results” www.amnhealthcare.com #HiretoWin 7
  • 8. Agenda 1 2 Top 3 Healthcare Challenges and How to Solve Them 3 Customer Spotlight: Mount Sinai Health System 4 4 #HiretoWin Snapshot of Healthcare within LinkedIn Things to Start Doing Tomorrow 8
  • 9. Top 3 Challenges for Healthcare 50% 1. Facing increasing in hiring with no increase in budget 25% 50% 46% 0% Increase in Hiring Healthcare Increase in Budget Global #1 Priority 2. Finding the right talent for niche roles 3. Positioning company as a great place to work 28% 31% recruiting highly-skilled talent 60% 56% 50% 40% Investing More in Talent Branding Healthcare #HiretoWin Global 9
  • 10. How do I solve these challenges? #HiretoWin 10
  • 11. Communicate with active and passive talent #HiretoWin 11
  • 12. Healthcare professionals are actively sharing content on the LinkedIn platform Top Trending Topics Trending Articles (November 2013) Healthcare • • Lack of Doctors May Worsen as Millions Join Medicaid Rolls Instead of the ER: Paramedics making house calls to chronic patients Self-esteem • • Mentally Strong People: The 13 Things They Avoid Life is Stressful: 10 Things To Stop Tolerating Leadership • • Forget The Selfie. Let's Make 2013 The Year Of The Unselfie The Top 10 Books For Professionals Business • • Leadership Is About Emotion Why Every Leader Should Know How to Write • CMS Sets 2014 Pay Rates for Hospital Outpatient and Physician Services Electronic Health Records' ‘Make-or-Break Year’ Physicians • Source: LinkedIn Analytics, December 2013 #HiretoWin 12
  • 13. 1. Make it your content they share 13
  • 14. 2. Join Groups #HiretoWin 14
  • 15. 3. Amplify your talent brand #HiretoWin 15
  • 16. 4. Make your interactions count Be a subject matter expert, sharing relevant information. Follow the Rule of 3’s 1). Personal post #HiretoWin 2). Industry related post 3). Recruiting / Talent post 16
  • 17. 5. Here is the best kept secret on LinkedIn for healthcare recruiters #HiretoWin 17
  • 18. Agenda 1 2 Top 3 Healthcare Challenges and How to Solve Them 3 Customer Spotlight: Mount Sinai Health System 4 4 #HiretoWin Snapshot of Healthcare within LinkedIn Things to Start Doing Tomorrow 18
  • 19. Customer Spotlight: Bobby Matthews, PHR Talent Acquisition Supervisor, Mount Sinai Health System @MountSinaiJobs linkedin.com/in/bobbydmatthews #HiretoWin 19
  • 20. Agenda 1 Snapshot of Healthcare within LinkedIn 2 Top 3 Healthcare Challenges and How to Solve Them 3 Customer Spotlight: Mount Sinai Health System 4 4 Things to Start Doing Tomorrow 5 #HiretoWin 20
  • 21. Things to start doing TOMORROW!  Pretend you are a candidate and look at your company page, write down your experience, then read this for inspiration.  Look at your company page using LinkedIn’s mobile apps. Consider that 33% of LinkedIn users access your brand via mobile.  Update your company page by adding a new image or adding a status update. Did you know you can target your updates?  Look at your employees on LinkedIn. What % of your employee base are on LinkedIn? Consider how you can harness that connectivity.  Start thinking about the “art” of recruiting today, and forget about the process – just for today. You might be surprised what you come up with! #HiretoWin 21
  • 22. Recruiting for Healthcare Revamp Your Strategy and Best Practices Thanks for joining us!  Stay relevant, subscribe to our blog http://lnkd.in/LTSBlog  Continue the conversation #HiretoWin  The presentation and recording will be sent within 48 hours of the webcast ©2014 LinkedIn Corporation. All Rights Reserved.