Promote & Engage: Ways to Amplify Your Talent Brand | Talent Connect Vegas 2013

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Whether you share, post, tag, tweet, like, pin, or bust some other social move, it’s important to promote and protect your talent brand. Tenfold's Stacy Zapar and LinkedIn's Dina Medeiros cover all the top ways to boost your talent brand.

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Promote & Engage: Ways to Amplify Your Talent Brand | Talent Connect Vegas 2013

  1. 1. PROMOTE & ENGAGE WAYS TO AMPLIFY YOUR TALENT BRAND
  2. 2. TALENT ACQUISITION STRATEGY FORTUNE 500 RECRUITER TRAINER DINA MEDEIROS STACY DONOVAN ZAPAR STRATEGIC ADVISOR SOCIAL STRATEGY & BRAND CEO & FOUNDER @SoCalGirl @StacyZapar
  3. 3. AGENDA TALENT BRAND CONTENT AMPLIFY @SoCalGirl @StacyZapar #intalent
  4. 4. 5 most important trends shaping the future of recruiting 1 Social professional networks are increasingly impacting quality of hire 2 Employer branding is both a competitive threat and a competitive advantage 3 Data is used to make better hiring and branding decisions 4 Companies are investing in hiring internally to stop talent from walking out the door 5 Companies are figuring out the mobile recruiting terrain
  5. 5. TALENT BRAND @SoCalGirl @StacyZapar #intalent
  6. 6. transparency employer brand current employees perception Employee Value Proposition Company Culture leadership alumni network TALENT BRAND people People candidate authenticity culture perks Candidate Experience experience reputation
  7. 7. What is YOUR talent brand? @SoCalGirl @StacyZapar #intalent
  8. 8. THE FACTS Lower cost per hire by up to 50%. 83% Agree that talent brand has significant impact on the ability to hire great talent. Reduce employee turnover by up to 28%. Influence the conversation with candidates. If you don’t, someone else will. @SoCalGirl @StacyZapar #intalent
  9. 9. 50% of recruiters don’t understand their own talent brand. @SoCalGirl @StacyZapar #intalent
  10. 10. TALENT BRAND AMPLIFY CONTENT @SoCalGirl @StacyZapar #intalent
  11. 11. GREAT CONTENT TELLS A STORY... a relevant , transparent story of what it’s like to work at your company.
  12. 12. THE NORM TEXT PR / AWARDS JOB POSTINGS MARKETING CORPORATE BLOG CHARITABLE CAUSES EARNINGS ANNOUNCEMENTS COMMUNITY EFFORTS @SoCalGirl @StacyZapar #intalent
  13. 13. THE IDEAL TEXT LINKEDIN TODAY GOOGLE ALERTS DEPARTMENT BLOG INDUSTRY PUBLICATIONS INDIVIDUAL BLOG THOUGHT LEADERS PHOTO POP CULTURE INTERNAL COMMUNICATIONS HUMOR HIRING TEAM YOU TUBE @SoCalGirl @StacyZapar #intalent
  14. 14. “ Great content makes people want to share, care or swear. ” @prsarahevans @StacyZapar @SoCalGirl #intalent
  15. 15. @StacyZapar @SoCalGirl #intalent
  16. 16. @SoCalGirl @StacyZapar #intalent
  17. 17. Web developer with a job. Web developer without a job.
  18. 18. AMPLIFY @StacyZapar @SoCalGirl #intalent
  19. 19. @StacyZapar @SoCalGirl #intalent
  20. 20. WHO ARE ENGINEERS CONNECTED TO? OTHER ENGINEERS! 4X @SoCalGirl @StacyZapar #intalent
  21. 21. @SoCalGirl @StacyZapar #intalent
  22. 22. @SoCalGirl @StacyZapar #intalent
  23. 23. STATUS UPDATES
  24. 24. Blackberry - Sponsored Blackberry Sponsored Blackberry @StacyZapar @SoCalGirl #intalent
  25. 25. AMPLIFY @SoCalGirl @StacyZapar #intalent
  26. 26. @StacyZapar @SoCalGirl #intalent
  27. 27. @StacyZapar @SoCalGirl #intalent
  28. 28. @SoCalGirl @StacyZapar #intalent
  29. 29. CREATE A CONTENT CALENDAR SUN MON TUE WED THURS FRI 30 MIN 15 MIN 15 MIN 15 MIN 15 MIN 15 MIN Content curation, sch edule posts for the week Engage, follow back Engage Engage, follow back Engage SAT Engage, #FF ENCOURAGE your recruiters and hiring team members to like / share / comment! INCENTIVIZE them!
  30. 30. CANDIDATE EXPERIENCE
  31. 31. HOW DO YOU KNOW IF YOUR TALENT BRAND STRATEGY IS WORKING? Only 1/3 of talent acquisition leaders say they consistently measure their talent brand. @SoCalGirl @StacyZapar #intalent
  32. 32. TALENT BRAND INDEX ENGAGEMENT 700K 3M REACH = 23% TALENT BRAND INDEX How attractive you are to prospective candidates @SoCalGirl @StacyZapar #intalent
  33. 33. HOW LIKELY ARE YOU TO ATTRACT TALENT?
  34. 34. WRAP TALENT BRAND CONTENT AMPLIFY @SoCalGirl @StacyZapar #intalent

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