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Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
Optimizing Your Jobs | Talent Connect Vegas 2013
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Optimizing Your Jobs | Talent Connect Vegas 2013

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From writing a targeted and engaging descriptions to making your opportunities go viral across the network, LinkedIn's Tushar Shah and Liz Rosenberg teach you how to make the most of your job …

From writing a targeted and engaging descriptions to making your opportunities go viral across the network, LinkedIn's Tushar Shah and Liz Rosenberg teach you how to make the most of your job postings.

Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn

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  • 1. Optimizing Your Jobs on LinkedIn Tushar Shah Manager, Technical Product Consulting Liz Rosenberg Solutions Consultant
  • 2. Agenda  How LinkedIn jobs work: Jobs fuel the ecosystem  How to make your jobs work harder for you:  Create  Automate  Accelerate #intalent
  • 3. It’s All About Relevancy #intalent
  • 4. Showcase the Right Opportunities to the Right Talent JOBS YOU MAY BE INTERESTED IN Java Engineer JOBS YOU MAY BE INTERESTED IN Product Marketing Manager JOBS YOU MAY BE INTERESTED IN Finance Manager xyzCo xyzCo Sr. Java Engineer Product Marketing Director Financial Analyst Amazon Gap Inc. Bank of America xyzCo #intalent
  • 5. Jobs Fuel the Ecosystem
  • 6. JOBS YOU MAY BE INTERESTED IN xyzCo XYZ Co Mountain View, CA xyzCo XYZ Co LinkedInMountain View, CA Software Engineer x LinkedIn– Sunnyvale, CA Software Engineer x Commona – Palo Alto, CA Sr. Software Engineer x Crosswise Group – Palo Alto, CA Careers at LinkedIn Feedback I See more » Application complete! #intalent
  • 7. >50% of job applications come from LinkedIn recommended jobs #intalent
  • 8. Candidates who engage with your jobs and brand are 2x as likely to respond to your recruiters #intalent
  • 9. Let Our Jobs Do Your Job
  • 10. Create. Automate. Accelerate. Create: Engage candidates with tailored job descriptions enhanced with relevant brand content Automate: Increase efficiency by seamlessly automating and integrating your jobs with LinkedIn Accelerate: Showcase and share your most important roles to more of the right candidates, more quickly #intalent
  • 11. Create
  • 12. An Active Posting • Tactical language • No value proposition for the candidate • Skills-focused #intalent
  • 13. An ideal posting appeals to both active and passive candidates • Engage your audience • Engage candidates with immediately relevant Talent Brand content • Explain the details of the role in language the candidate can digest quickly • Let candidates know what’s in it for them #intalent
  • 14. Automate
  • 15. How many of you have manually posted a job on LinkedIn? #intalent
  • 16. How many of you know that these jobs can be posted automatically? #intalent
  • 17. Automate Jobs via Job Wrapping Automatically post jobs from your career site or ATS into LinkedIn job slots  No manual posting: reduces recruiter time and effort  Maximize utilization of your Job Slots  Automatic job updates and renewals #intalent
  • 18. Job Wrapping Mixers  All Jobs  Most Recently Posted  Specific Locations  Specific Categories  Keyword Inclusion and Exclusion  Recruiter Keyword Indicator tags #intalent
  • 19. Automate Jobs via Job Distributors EMEA North America Smashfly Arbita First Advantage Smart Recruiters Lumesse JWT Inside PageUp People Jobvite Jibe JobScore SmartRecruiters Job Target Hospitality Online HR Smart Talent Tech/Telemetry Zoho Recruit Kaonix Knollesnstein Logic Melon Multiposting.fr Jobstairs RFLEX Lumesse ePreselec Workable HR APAC Hiring Solutions Recruit Advantage PageUp People JXT AFRICA Graylock Global Broadbean eQuest Bernard Hodes/SmartPost TMP #intalent
  • 20. Harness the Power of LinkedIn on Your Website: Jobs For You Widget #intalent
  • 21. Integrate with your ATS: Apply with LinkedIn #intalent
  • 22. Accelerate
  • 23. Share Jobs With Your Networks, Groups and Connections #intalent
  • 24. How many of you are familiar with LinkedIn Sponsored Jobs? #intalent
  • 25. Not All Jobs Are Created Equal Financial Analyst Software Engineer Sales Operations Senior Engineer IT Administrator Sales Director #intalent
  • 26. Sponsored Jobs Help Fill Your Most Important Roles Faster Financial Analyst Software Engineer Sales Operations Senior Engineer IT Administrator Sales Director #intalent
  • 27. Showcase Your Most Important Jobs to the Best Talent • You control how often your job appears here • Sponsored Jobs get 30-50% more applicants! Erica Robertson Sr. Software Engineer JOBS YOU MAY BE INTERESTED IN Software Engineer Sponsored xyzCo – Sunnyvale, CA x ACME systems Software Engineer x Commona – Palo Alto, CA Sr. Software Engineer x Crosswise Group – Palo Alto, CA Software Engineer x Tyler Corp. – Palo Alto, CA Feedback I See more » #intalent
  • 28. Jobs Success Story: Emerson
  • 29. Candidates from LinkedIn were generally better matches, so recruiters could spend more time targeting talent and less time sifting through unqualified applications. – Tim Potten Global Talent Acquisition Leader Increased LinkedIn hires by 200% Reduced time-to-hire by 20% #intalent
  • 30. Best Practices and Key Takeaways
  • 31. Best Practices to Optimize Your Jobs Create:  Engage with easily digestible language  Ensure candidates know what’s in it for them  Showcase your Talent Brand Automate:  Save recruiters time by leveraging Jobs Automation  Save candidates time using “Apply with LinkedIn” Accelerate:  Share jobs with your networks  Sponsor your most important and hard-to-fill roles #intalent
  • 32. Remember: Jobs Fuel the Ecosystem JOBS YOU MAY BE INTERESTED IN Java Engineer xyzCo LinkedIn xyzCo XYZ o Mountain View, CA #intalent

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