Optimizing Your Jobs on LinkedIn
Tushar Shah
Manager, Technical Product Consulting

Liz Rosenberg
Solutions Consultant
Agenda
 How LinkedIn jobs work: Jobs fuel the ecosystem

 How to make your jobs work harder for you:
 Create
 Automate...
It’s All About Relevancy

#intalent
Showcase the Right Opportunities to the Right Talent

JOBS YOU MAY BE INTERESTED IN
Java Engineer

JOBS YOU MAY BE INTERES...
Jobs Fuel the Ecosystem
JOBS YOU MAY BE INTERESTED IN

xyzCo XYZ Co
Mountain View, CA

xyzCo XYZ Co
LinkedInMountain View, CA
Software Engineer
x
...
>50%
of job applications come from
LinkedIn recommended jobs

#intalent
Candidates who engage with
your jobs and brand are

2x
as likely to respond to your
recruiters

#intalent
Let Our Jobs Do Your Job
Create. Automate. Accelerate.
Create: Engage candidates with tailored job
descriptions enhanced with relevant brand conten...
Create
An Active Posting

• Tactical language

• No value proposition for
the candidate

• Skills-focused

#intalent
An ideal posting appeals to both
active and passive candidates

• Engage your audience
• Engage candidates with
immediatel...
Automate
How many of you have manually posted a job on LinkedIn?

#intalent
How many of you know that these jobs can be posted
automatically?

#intalent
Automate Jobs via Job Wrapping
Automatically post jobs from your career site or ATS into LinkedIn job slots


No manual p...
Job Wrapping Mixers
 All Jobs

 Most Recently Posted
 Specific Locations
 Specific Categories
 Keyword Inclusion and ...
Automate Jobs via Job Distributors
EMEA
North America
Smashfly
Arbita
First Advantage
Smart Recruiters
Lumesse
JWT Inside
...
Harness the Power of LinkedIn on Your Website:
Jobs For You Widget

#intalent
Integrate with your ATS: Apply with LinkedIn

#intalent
Accelerate
Share Jobs With Your Networks, Groups
and Connections

#intalent
How many of you are familiar with LinkedIn Sponsored Jobs?

#intalent
Not All Jobs Are Created Equal

Financial Analyst

Software Engineer

Sales Operations

Senior Engineer

IT Administrator
...
Sponsored Jobs Help Fill Your
Most Important Roles Faster

Financial Analyst

Software Engineer

Sales Operations

Senior ...
Showcase Your Most Important Jobs to the Best Talent
• You control how often
your job appears here
• Sponsored Jobs get 30...
Jobs Success Story:
Emerson
Candidates from LinkedIn were generally better matches, so
recruiters could spend more time targeting talent and
less time...
Best Practices and Key Takeaways
Best Practices to Optimize Your Jobs
Create:
 Engage with easily digestible language
 Ensure candidates know what’s in i...
Remember: Jobs Fuel the Ecosystem

JOBS YOU MAY BE INTERESTED IN

Java Engineer
xyzCo

LinkedIn

xyzCo XYZ o
Mountain View...
Optimizing Your Jobs | Talent Connect Vegas 2013
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Optimizing Your Jobs | Talent Connect Vegas 2013

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From writing a targeted and engaging descriptions to making your opportunities go viral across the network, LinkedIn's Tushar Shah and Liz Rosenberg teach you how to make the most of your job postings.

Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn

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Optimizing Your Jobs | Talent Connect Vegas 2013

  1. 1. Optimizing Your Jobs on LinkedIn Tushar Shah Manager, Technical Product Consulting Liz Rosenberg Solutions Consultant
  2. 2. Agenda  How LinkedIn jobs work: Jobs fuel the ecosystem  How to make your jobs work harder for you:  Create  Automate  Accelerate #intalent
  3. 3. It’s All About Relevancy #intalent
  4. 4. Showcase the Right Opportunities to the Right Talent JOBS YOU MAY BE INTERESTED IN Java Engineer JOBS YOU MAY BE INTERESTED IN Product Marketing Manager JOBS YOU MAY BE INTERESTED IN Finance Manager xyzCo xyzCo Sr. Java Engineer Product Marketing Director Financial Analyst Amazon Gap Inc. Bank of America xyzCo #intalent
  5. 5. Jobs Fuel the Ecosystem
  6. 6. JOBS YOU MAY BE INTERESTED IN xyzCo XYZ Co Mountain View, CA xyzCo XYZ Co LinkedInMountain View, CA Software Engineer x LinkedIn– Sunnyvale, CA Software Engineer x Commona – Palo Alto, CA Sr. Software Engineer x Crosswise Group – Palo Alto, CA Careers at LinkedIn Feedback I See more » Application complete! #intalent
  7. 7. >50% of job applications come from LinkedIn recommended jobs #intalent
  8. 8. Candidates who engage with your jobs and brand are 2x as likely to respond to your recruiters #intalent
  9. 9. Let Our Jobs Do Your Job
  10. 10. Create. Automate. Accelerate. Create: Engage candidates with tailored job descriptions enhanced with relevant brand content Automate: Increase efficiency by seamlessly automating and integrating your jobs with LinkedIn Accelerate: Showcase and share your most important roles to more of the right candidates, more quickly #intalent
  11. 11. Create
  12. 12. An Active Posting • Tactical language • No value proposition for the candidate • Skills-focused #intalent
  13. 13. An ideal posting appeals to both active and passive candidates • Engage your audience • Engage candidates with immediately relevant Talent Brand content • Explain the details of the role in language the candidate can digest quickly • Let candidates know what’s in it for them #intalent
  14. 14. Automate
  15. 15. How many of you have manually posted a job on LinkedIn? #intalent
  16. 16. How many of you know that these jobs can be posted automatically? #intalent
  17. 17. Automate Jobs via Job Wrapping Automatically post jobs from your career site or ATS into LinkedIn job slots  No manual posting: reduces recruiter time and effort  Maximize utilization of your Job Slots  Automatic job updates and renewals #intalent
  18. 18. Job Wrapping Mixers  All Jobs  Most Recently Posted  Specific Locations  Specific Categories  Keyword Inclusion and Exclusion  Recruiter Keyword Indicator tags #intalent
  19. 19. Automate Jobs via Job Distributors EMEA North America Smashfly Arbita First Advantage Smart Recruiters Lumesse JWT Inside PageUp People Jobvite Jibe JobScore SmartRecruiters Job Target Hospitality Online HR Smart Talent Tech/Telemetry Zoho Recruit Kaonix Knollesnstein Logic Melon Multiposting.fr Jobstairs RFLEX Lumesse ePreselec Workable HR APAC Hiring Solutions Recruit Advantage PageUp People JXT AFRICA Graylock Global Broadbean eQuest Bernard Hodes/SmartPost TMP #intalent
  20. 20. Harness the Power of LinkedIn on Your Website: Jobs For You Widget #intalent
  21. 21. Integrate with your ATS: Apply with LinkedIn #intalent
  22. 22. Accelerate
  23. 23. Share Jobs With Your Networks, Groups and Connections #intalent
  24. 24. How many of you are familiar with LinkedIn Sponsored Jobs? #intalent
  25. 25. Not All Jobs Are Created Equal Financial Analyst Software Engineer Sales Operations Senior Engineer IT Administrator Sales Director #intalent
  26. 26. Sponsored Jobs Help Fill Your Most Important Roles Faster Financial Analyst Software Engineer Sales Operations Senior Engineer IT Administrator Sales Director #intalent
  27. 27. Showcase Your Most Important Jobs to the Best Talent • You control how often your job appears here • Sponsored Jobs get 30-50% more applicants! Erica Robertson Sr. Software Engineer JOBS YOU MAY BE INTERESTED IN Software Engineer Sponsored xyzCo – Sunnyvale, CA x ACME systems Software Engineer x Commona – Palo Alto, CA Sr. Software Engineer x Crosswise Group – Palo Alto, CA Software Engineer x Tyler Corp. – Palo Alto, CA Feedback I See more » #intalent
  28. 28. Jobs Success Story: Emerson
  29. 29. Candidates from LinkedIn were generally better matches, so recruiters could spend more time targeting talent and less time sifting through unqualified applications. – Tim Potten Global Talent Acquisition Leader Increased LinkedIn hires by 200% Reduced time-to-hire by 20% #intalent
  30. 30. Best Practices and Key Takeaways
  31. 31. Best Practices to Optimize Your Jobs Create:  Engage with easily digestible language  Ensure candidates know what’s in it for them  Showcase your Talent Brand Automate:  Save recruiters time by leveraging Jobs Automation  Save candidates time using “Apply with LinkedIn” Accelerate:  Share jobs with your networks  Sponsor your most important and hard-to-fill roles #intalent
  32. 32. Remember: Jobs Fuel the Ecosystem JOBS YOU MAY BE INTERESTED IN Java Engineer xyzCo LinkedIn xyzCo XYZ o Mountain View, CA #intalent

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