Mobile Recruitment - What Consumers Want | MREC
 

Mobile Recruitment - What Consumers Want | MREC

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At MREC 2013, LinkedIn’s Leela Srinivasan and Rob Humphrey presented key insights that validate the hype of mobile recruiting and what that means to the industry in terms of securing top talent. ...

At MREC 2013, LinkedIn’s Leela Srinivasan and Rob Humphrey presented key insights that validate the hype of mobile recruiting and what that means to the industry in terms of securing top talent. Click through this presentation to see what mobile interactions potential candidates really want and need from recruiters.

Read Leela’s blog post, “3 Reasons You Can No Longer Ignore Mobile Recruiting” http://linkd.in/GzWEOL
Learn more about LinkedIn Talent Solutions: http://linkd.in/18uJpZ1
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn

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    Mobile Recruitment - What Consumers Want | MREC Mobile Recruitment - What Consumers Want | MREC Presentation Transcript

    • TURNINGTHETABLESON MOBILE RECRUITMENT WHAT CONSUMERS WANT Leela Srinivasan + Rob Humphrey Tuesday, September 24, 13
    • 144 97 57 #mrec and the devices we use Tuesday, September 24, 13
    • bragging rights Tuesday, September 24, 13
    • EarliestAdopter David Brensilber bragging rights Tuesday, September 24, 13
    • Jenny DeVaughn MostConnectedEarliestAdopter David Brensilber bragging rights Tuesday, September 24, 13
    • Jenny DeVaughn MostConnected Cindy McGregor MostDevices EarliestAdopter David Brensilber bragging rights Tuesday, September 24, 13
    • Jenny DeVaughn MostConnected Cindy McGregor MostDevices Ryan Unger FirsttoIOS7 EarliestAdopter David Brensilber bragging rights Tuesday, September 24, 13
    • 4 xoxoxo Tuesday, September 24, 13
    • the world has gone mad for mobile Tuesday, September 24, 13
    • MOBILE RECRUITING IS A BLANK WALL Tuesday, September 24, 13
    • recruiting leaders are the artists Tuesday, September 24, 13
    • PROCESS ART CANDIDATE EXPERIENCE Tuesday, September 24, 13
    • the data Tuesday, September 24, 13
    • LINKEDIN ON MOBILE 33% | 30% | 400,000 Tuesday, September 24, 13
    • 11 there are one gazillion smartphones in use Tuesday, September 24, 13
    • WARNING PROPRIETARY, NEVER-BEFORE-SEEN DATA 12 Tuesday, September 24, 13
    • 437 350 72 28 Passive Active LinkedIn Survey of 800 Professionals Tuesday, September 24, 13
    • “Which of the following have you ever done on a mobile device?” Tablet Smartphone Tuesday, September 24, 13
    • “Which of the following have you ever done on a mobile device?” Downloaded a company career app 9% Uploaded a resume 22% 23% Applied for a job 14% 27% 29% PROCESS Tablet Smartphone Tuesday, September 24, 13
    • “Which of the following have you ever done on a mobile device?” Downloaded a company career app 9% Uploaded a resume 22% 23% Applied for a job 14% 27% 29% PROCESS Viewed careers on company site Viewed careers on social site 56% 56% 68% Viewed careers in inbox 65% 60% 63% ART Tablet Smartphone Tuesday, September 24, 13
    • Brits outpace the Yanks in mobile career exploring *especially on tablets 0% 20% 40% 60% 80% Company site Applied Downloaded app Careers on social LinkedIn profiles 0% 18% 35% 53% 70% Company site Applied Downloaded app Careers on social LinkedIn profiles Smartphone Tablet Tuesday, September 24, 13
    • Tuesday, September 24, 13
    • Tuesday, September 24, 13
    • Tuesday, September 24, 13
    • PROCESS ART M SITE EXPERIENCE Tuesday, September 24, 13
    • TA Leaders who say their career site is mobile-optimized: 20% Globally 16% in the US 18 Tuesday, September 24, 13
    • 0% 25% 50% 75% 100% Current job openings Culture description Company history Benefits Employee profiles Culture awards Blog posts on company life Video content When visiting a company's career site via mobile device what info would be most helpful for evaluating careers? Tuesday, September 24, 13
    • PROCESS ART SOCIAL + PROFESSIONAL NETWORKS Tuesday, September 24, 13
    • 21 no one cares about your app Tuesday, September 24, 13
    • If they’re not downloading your app what ARE they downloading? 0% 23% 45% 68% 90% LinkedIn Facebook YouTube Twitter Monster Indeed Careerbuilder  Jobs UK  Jobs Glassdoor Dice  Job  Search Which of the following apps have you downloaded to at least one mobile device? Tuesday, September 24, 13
    • 23 PROCESS ART InBox Tuesday, September 24, 13
    • Inbox: do you write for (mobile) web? • Short sentences • Short paragraphs • Why them • Obvious call to action • Make every word count Tuesday, September 24, 13
    • A day in the life 0% 20% 40% 60% 80% At home before work During commute At work Lunch/coffer break At home after work Weekend Tablet Smartphone When are you most likely to research career opportunities? Tuesday, September 24, 13
    • The so what: think about WHEN you’re publishing great career content Be in their line of sight Tuesday, September 24, 13
    • PROCESS ART CANDIDATE EXPERIENCE Tuesday, September 24, 13
    • Easy Apply vs Process Headache 28 Tuesday, September 24, 13
    • “I have stopped applying if their technology isn't up to par That alone tells you something about the company's priorities” Tuesday, September 24, 13
    • Resume requirement a real obstacle for mobile apply… 0% 10% 20% 30% 40% No resume stored Haven't been looking Customize resume Needed more time No interesting job No mobile apply option Tried but took too long Tried but too complex Went via my network Why haven't you applied for a job on a mobile device? Tuesday, September 24, 13
    • …especially for active US candidates 0% 18% 35% 53% 70% No resume stored Wanted to customize resume No mobile apply Needed more time to think All US  all US  acKve UK  all UK  acKve Why haven't you applied for a job on a mobile device? Tuesday, September 24, 13
    • Fact: mobile apply completion rates on LinkedIn are >50% higher using the simple apply flow Tuesday, September 24, 13
    • mobile apply experience creator OR fuel for frustration? Tuesday, September 24, 13
    • “It was all easy except down loading my resume and it would not take it.  I had to hand deliver one to the business.” Tuesday, September 24, 13
    • PROCESS ART CANDIDATE EXPERIENCE Tuesday, September 24, 13
    • Post Apply Delight Connecting online and offline Tuesday, September 24, 13
    • SMS  Updates  to  Remind  and  Engage Tuesday, September 24, 13
    • 38 Day  of  Interview  +   Tuesday, September 24, 13
    • 39 krog tunnel ATL Tuesday, September 24, 13