Mobile Recruiting Essentials: What Candidates Want & What You Must Do | Webcast

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Mobile is no longer the future of recruiting, it’s the present. Click through to see what candidates expect from the mobile recruiting experience today and what it means for you.

Kickstart your mobile recruiting strategy with the new playbook: http://linkd.in/1jiWHxv
Read more on the LinkedIn Talent Blog: http://linkd.in/IFKMf2
Follow the LinkedIn Talent Solutions page: http://linkd.in/1beJ1jO
Tweet with us: http://bit.ly/HireOnLinkedIn

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Mobile Recruiting Essentials: What Candidates Want & What You Must Do | Webcast

  1. • Mobile Recruiting Essesntials:
  2. Meet your presenter Leela Srinivasan Director of Marketing LinkedIn Talent Solutions @leelasrin Please submit questions in the WEBEX Chat Box to ALL PANELISTS Feel free to tweet comments with #hiretowin #hiretowin | talent.linkedin.com
  3. 4 main inputs to our mobile point of view 1. Trends on LinkedIn.com 4. Dialogue with industry thought leaders 2. Candidate research (800 responses, US & UK, 2013) 3. TA research (3K+ responses, global, 2013) #hiretowin | talent.linkedin.com
  4. Mobile recruiting – it’s ON How do professionals interact with career opportunities on mobile? 80 70 60 62 Passive Candidates 74 72 60 58 67 64 Active Candidates 53 45 50 43 40 30 24 20 22 21 11 10 0 Visited Viewed company careers in careers site inbox Browsed Browsed Applied to a Uploaded Downloaded careers on careers on job resume company networks job board app sites #hiretowin | talent.linkedin.com
  5. Mobile recruiting – it’s ON How do professionals interact with career opportunities on mobile? 80 70 60 62 Passive Candidates 74 72 60 58 67 64 Active Candidates 53 45 50 43 40 30 24 20 22 21 11 10 0 Visited Viewed company careers in careers site inbox Browsed Browsed Applied to a Uploaded Downloaded careers on careers on job resume company networks job board app sites #hiretowin | talent.linkedin.com
  6. Different devices serve different purposes for different audiences How do professionals interact with career opportunities on mobile? Active candidates Passive candidates 68% Career sites 72% Inbox Soc/prof 58% Inbox 60% Career site LI profiles 62% 74% Soc/prof Soc/prof networks 69% Job sites 71% Inbox smartphone 82% tablet 50% Career site 50% LI profiles 52% Inbox 62%
  7. Different devices serve different purposes for different audiences How do professionals interact with career opportunities on mobile? Active candidates Passive candidates 68% Career sites 72% Inbox Soc/prof 58% Inbox 60% Career site LI profiles 62% 74% Soc/prof Soc/prof networks 69% Job sites 71% Inbox smartphone 82% tablet 50% Career site 50% LI profiles 52% Inbox 62%
  8. How talent acquisition organizations globally feel about mobile recruiting NOT a top priority 49% Don't know where to start 29% Careers site is mobile optimized 21% Looking to invest in tools 20% Job postings are mobile optimized 18% Have adequately invested 13% 0% 20% #hiretowin | talent.linkedin.com 40% 60% 80% 100%
  9. Is your mobile experience driving away potential candidates? “I have stopped applying if their mobile technology isn’t up to par. That alone tells you something about the company’s priorities and whether they are savvy.” “[Mobile apply was] all easy except uploading my resume and it would not take it. I had to hand deliver one to the business.” “Company websites are impossible to use from an iPad device anytime their careers section is in Flash. Argh!” #hiretowin | talent.linkedin.com
  10. Panic? #hiretowin | talent.linkedin.com 10
  11. The 3 pillars of mobile recruiting through the candidate’s eyes Learn Apply #hiretowin | talent.linkedin.com Engage
  12. Mobile recruiting strategy: build the foundation With special thanks to the pros Phil Hendrickson Brett Underhill Vildan Stidham Manager of Global Talent Sourcing Strategy Starbucks Coffee Company Director, Recruiting Programs Prudential Financial Divisional Vice President, Global Talent Acquisition Abbott Laboratories
  13. 1. Understand how prospects interact with you via mobile; benchmark vs. others What % of your career site traffic is via mobile? How does that compare to % overall site traffic via mobile? What’s the rate of conversion to applicant via desktop vs. mobile? How discoverable are your jobs via mobile search? How shareable are your jobs via mobile? What’s the competition up to? BUILD THE FOUNDATION
  14. 2. Start small Partner with different parts of the business to achieve success. Example: McDonalds BUILD THE FOUNDATION
  15. 3. Set success metrics and KPIs Track: • Growth of mobile traffic to your careers site and jobs. “Don’t try to do it all. Know what your business needs are and prioritize mobile solutions per these needs.” - Vildan Stidham, Abbott • What % of candidates start vs. finish a job application. • Interaction patterns with your mobile properties according to device type. • Whether you are able to follow candidates from source to hire. BUILD THE FOUNDATION
  16. Pillar 1: Learn Top 5 things candidates look for on your career site Current job openings Culture description Company history Benefits Employee profiles 0% 20% 40% 60% 80% Optimize your careers site • • • • Use mobile responsive design; stay away from flash Keep it short and sweet Make sure all your forms/links work on mobile Include the TOP 5 things candidates want to see #hiretowin | talent.linkedin.com 100%
  17. Pillar 1: Learn Optimize your jobs Example: Starbucks #hiretowin | talent.linkedin.com
  18. Pillar 1: Learn Optimize your email/ InMail messages 5 Rules of mobile clarity: 1. Keep your sentences short 2. Keep your paragraphs short 3. Spell out ‘why them’ 4. Include an obvious call to action 5. Make every word on the screen count! #hiretowin | talent.linkedin.com
  19. Pillar 2: Apply Top reason why professionals have not applied to a job via mobile devices All respondents (passive and active) No resume stored 40 Haven't been looking 37 Customize resume 30 Needed more time 18 No interesting job 16 No mobile apply option 15 Tried but took too long 13 Over 50% of active candidates surveyed haven’t applied Tried but too complex 10 because they don’t have a resume stored Went via my network 6 0% 20% #hiretowin | talent.linkedin.com 40% 60% 80% 100%
  20. Pillar 2: Apply Optimize your mobile apply process • • If possible, eliminate the requirement for resume and cover letter uploads Allow candidates to submit a complete LinkedIn profile in lieu #hiretowin | talent.linkedin.com
  21. Pillar 3: Engage 1. Communicate with candidates immediately, even on the go 2. Communicate with hiring managers 3. Provide an innovative on-site experience Send SMS messages with traffic alerts the morning of the interview Provide on-site interviewees with an iPad full of employer branding videos, interviewers’ LinkedIn profiles etc. #hiretowin | talent.linkedin.com
  22. Pillar 3: Engage Understand when your candidates are looking at you 36% of smartphone users research career opportunities during their commute. 51% do so on their lunch or coffee break. 80% of tablet users research career opportunities at home after work #hiretowin | talent.linkedin.com
  23. Pillar 3: Engage Understand when your candidates are looking at you 36% of smartphone users research career opportunities during their commute. 51% do so on their lunch or coffee break. 80% of tablet users research career opportunities at home after work Think about WHEN you’re publishing great career content #hiretowin | line of sight! Be in their talent.linkedin.com
  24. Example: Targeted Status Updates on LinkedIn 71% of company followers on LinkedIn are interested in career opportunities at companies they follow. #hiretowin | @hireonlinkedin
  25. LinkedIn & mobile: the facts 90 LinkedIn profiles viewed every second via mobile device 38% of LinkedIn’s monthly visitors now via mobile apps 30% of LinkedIn’s monthly unique job viewers on mobile devices #hiretowin | talent.linkedin.com
  26. The mobile candidate experience on LinkedIn Many key elements of the LinkedIn experience are already optimized for mobile Recruiter Mobile Job Posts InMail Messages ENGAGE Mobile Work With Us Ads APPLY LEARN Sponsored Jobs #hiretowin | talent.linkedin.com
  27. The ultimate goal: one device-agnostic candidate journey “ The common mistake is to see mobile recruitment as a one-time investment. Our biggest success is the fact that we made mobile recruitment part of our organic growth.” – Vildan Stidham, Abbott #hiretowin | talent.linkedin.com
  28. For more details, download our new free Mobile Recruiting E-book http://lnkd.in/mobile-recruiting #hiretowin | talent.linkedin.com

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