0
“Making Talent Brand a top priority for the
C-Suite + Metrics”
Bill Fowles, ABB Inc. 6/17/2014
© ABB Group
June 11, 2014 |...
One of the world’s leading engineering companies, we help our
customers to use electrical power efficiently, to increase i...
© ABB Group
June 11, 2014 | Slide 3
© ABB Group
June 11, 2014 | Slide 4
~150,000
employees
Present
in
+100
countries
Formed
in
1988
merger of Swiss (BBC, 1891)
and Swedish (ASEA, 1883)
engineeri...
ABB is Global
ABB is Innovative
ABB is Respected
© ABB Inc.
June 11, 2014 | Slide 6
© ABB Group
June 11, 2014 | Slide 7
§ Data
§ Benchmark Peers
§ Employer Brand Matters
© ABB Group
June 11, 2014 | Slide 8
90,000	
  
80,000	
  
70,000	
  
60,000	
  
50,000	
  
40,000	
  
30,000	
  
20,000	
  
10,000	
  
0	
  
© ABB Group
June ...
4,000	
  
	
  
3,500	
  
	
  
3,000	
  
	
  
2,500	
  
	
  
2,000	
  
	
  
1,500	
  
	
  
1,000	
  
	
  
500	
  
	
  
0	
 ...
LinkedIn Hiring Impact 2012 Data
Compared to group peers
2%	
  
8%	
  
6%	
  
0%	
  
2%	
  
9%	
  
8%	
  
2%	
  
11%	
  
1...
TALENT SOLUTIONS 18
9% 9% 10%
10%
11%
12%
13%
13%
14%
15%
ABB Peer GroupAverage
LinkedInImpact
©2012 LinkedIn Corporation....
ABB Group
June 11, 2014 | Slide 14
Our Strategy
Work With Us Launched in July 2013
TALENT SOLUTIONS
© ABB Group
June 11, 2014 | Slide 15
© ABB Group
June 11, 2014 | Slide 16
THE DATA
ABB Group
June 11, 2014 | Slide 18
© ABB Group
June 11, 2014 | Slide 19
Measuring Your Success
© ABB Group
This traffic is comprised of the TalentABB is
looking to hire
TALENT SOLUTIONS
Your Talent Brand Index varies across the functions
you are looking to hire…
TalentBrandIndex
Talent easiest
to engage
Tal...
2013 Talent Brand Index vs peers
Employer of
choice
Weaker talent
brand
5 of 10
Peers:
TALENT SOLUTIONS 24©2014 LinkedIn C...
LinkedIn can help you build your talent brand and
accelerate your ability to attract top talent
ABB Talent Brand Index Gro...
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Talent Brand Index can measure your talent brand
What pe...
© ABB Group
June 11, 2014 | Slide 27
© ABB Group
June 11, 2014 | Slide 28
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Making Talent Brand a Top Priority for the C-Suite | InDemand 2014

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From InDemand 2014, Bill Fowles, Talent Acquisition Manager for ABB, shares how you get executive buy-in for talent brand initiatives.

Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
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Transcript of "Making Talent Brand a Top Priority for the C-Suite | InDemand 2014"

  1. 1. “Making Talent Brand a top priority for the C-Suite + Metrics” Bill Fowles, ABB Inc. 6/17/2014 © ABB Group June 11, 2014 | Slide 1 A better world begins with you
  2. 2. One of the world’s leading engineering companies, we help our customers to use electrical power efficiently, to increase industrial productivity and to lower environmental impact in a sustainable way. © ABB Group June 11, 2014 | Slide 2
  3. 3. © ABB Group June 11, 2014 | Slide 3
  4. 4. © ABB Group June 11, 2014 | Slide 4
  5. 5. ~150,000 employees Present in +100 countries Formed in 1988 merger of Swiss (BBC, 1891) and Swedish (ASEA, 1883) engineering companies In revenue (2013) $billio n 42 © ABB Group February 13, 2014 | Slide 6
  6. 6. ABB is Global ABB is Innovative ABB is Respected © ABB Inc. June 11, 2014 | Slide 6
  7. 7. © ABB Group June 11, 2014 | Slide 7
  8. 8. § Data § Benchmark Peers § Employer Brand Matters © ABB Group June 11, 2014 | Slide 8
  9. 9. 90,000   80,000   70,000   60,000   50,000   40,000   30,000   20,000   10,000   0   © ABB Group June 11, 2014 | Slide 9 Sep-­‐12   Oct-­‐12   Nov-­‐12   Dec-­‐12   ABB  2012  Career  Page  Followers  
  10. 10. 4,000     3,500     3,000     2,500     2,000     1,500     1,000     500     0   © ABB Group June 11, 2014 | Slide 10 Sep-­‐12   Oct-­‐12   Nov-­‐12   Dec-­‐12   Monthly  Unique  Career  Page  Visitors   ABB  2012  Unique  Page  Visitors  
  11. 11. LinkedIn Hiring Impact 2012 Data Compared to group peers 2%   8%   6%   0%   2%   9%   8%   2%   11%   19%       16%   10%   Recruiter   Jobs   Career  Page   Work  With  Us   New  Hire  Impacted  by  Product   ABB  Peer  Average  Best  In  Class       ©2012 LinkedIn Corporation. All Rights Reserved.
  12. 12. TALENT SOLUTIONS 18 9% 9% 10% 10% 11% 12% 13% 13% 14% 15% ABB Peer GroupAverage LinkedInImpact ©2012 LinkedIn Corporation. All Rights Reserved. 2012 LinkedIn Hiring Impact Compared to group peers 12 Months to 12 Months to 12 Months to 12 Months to 12 Months to Aug '12 Sept '12 Oct '12 Nov '12 Dec '12
  13. 13. ABB Group June 11, 2014 | Slide 14 Our Strategy
  14. 14. Work With Us Launched in July 2013 TALENT SOLUTIONS
  15. 15. © ABB Group June 11, 2014 | Slide 15
  16. 16. © ABB Group June 11, 2014 | Slide 16
  17. 17. THE DATA ABB Group June 11, 2014 | Slide 18
  18. 18. © ABB Group June 11, 2014 | Slide 19
  19. 19. Measuring Your Success © ABB Group
  20. 20. This traffic is comprised of the TalentABB is looking to hire TALENT SOLUTIONS
  21. 21. Your Talent Brand Index varies across the functions you are looking to hire… TalentBrandIndex Talent easiest to engage Talent easiest to engage TALENT SOLUTIONS 23©2014 LinkedIn Corporation. All Rights Reserved.
  22. 22. 2013 Talent Brand Index vs peers Employer of choice Weaker talent brand 5 of 10 Peers: TALENT SOLUTIONS 24©2014 LinkedIn Corporation. All Rights Reserved. •  Accenture •  Alstom Group •  Eaton Corporation •  Emerson •  GE •  IBM •  Rockwell Automation •  Schneider Electric •  Siemens •
  23. 23. LinkedIn can help you build your talent brand and accelerate your ability to attract top talent ABB Talent Brand Index Grows from 10% to 19% in 2013 25
  24. 24. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Talent Brand Index can measure your talent brand What percent of people who know about you show an interest? Talent Brand Index = Talent Brand Engagement Talent Brand Reach Talent Brand Reach Talent Brand Engagement 741,006 members       Talent 3,887,000 members ABB 19% 26
  25. 25. © ABB Group June 11, 2014 | Slide 27
  26. 26. © ABB Group June 11, 2014 | Slide 28
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