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InMail on the Move:
Attracting the Mobile Workforce
Joe Rocha
Recruitment Product Consultant

Lauren Sands
Recruitment Pro...
Agenda
 Why Mobile? Why Now?

 LinkedIn Mobile Statistics
 Creating a Mobile Brand for Yourself
 Enhancing your Linked...
Why Mobile? Why Now?
Mobile is No Longer the Future

>
 Mobile devices now outnumber PCs
 70% job seekers search for jobs on their mobile dev...
Why Job Seekers Like Mobile
 Privacy

 Being able to search for a job
anytime/anywhere
 Speed of response

#intalent
What Features do Mobile Job Seekers Want?
Jobs

Application
Status

Share
Information
with Friends

Alerts

Seek
Advice an...
LinkedIn Mobile Statistics
Optimize for Mobile
30% of unique visiting members came to
LinkedIn through mobile aps in Q2 2013

#intalent
What’s New?
Members Can Now Apply to Jobs on Mobile

20% of job clickers are uniquely on mobile
Previous Experience

xyzCo...
LinkedIn on Mobile
Nearly 30% of job views come from mobile devices
Average of 33% unique visiting members come
through mo...
Creating a Mobile Brand For Yourself
Optimize Your Profile for Mobile
 Ensure you have the most current
version of the LinkedIn app on your
mobile device
 En...
Enhancing your LinkedIn Mobile Message
5 Tips for Effective Mobile InMailing

1. Determine if you're sending to a wireless device

2. Keep message under 250 char...
Example of an Effective Mobile InMail

#intalent
Powerful Analytics

#intalent
Mobile Jobs
New Process For Jobs that
Collect Applications in Recruiter
Start the
application

xyzCo

XYZ Co
Mountain View, CA

Apply ...
Mobile Recruiting Best Practices
Be Aware of your Mobile Surroundings
 Know what your website looks like on a mobile phone
 Offer up your cell phone numb...
InMail on the Move Attracting the Mobile Workforce | Talent Connect Vegas 2013
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InMail on the Move Attracting the Mobile Workforce | Talent Connect Vegas 2013

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Enhance your InMail messaging and make data-driven decisions to tap into the mobile talent pool by clicking through this presentation from Talent Connect Vegas 2013.

Hear how one InMail can make in impact: http://linkd.in/GIsubO
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn

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Transcript of "InMail on the Move Attracting the Mobile Workforce | Talent Connect Vegas 2013"

  1. 1. InMail on the Move: Attracting the Mobile Workforce Joe Rocha Recruitment Product Consultant Lauren Sands Recruitment Product Consultant
  2. 2. Agenda  Why Mobile? Why Now?  LinkedIn Mobile Statistics  Creating a Mobile Brand for Yourself  Enhancing your LinkedIn Mobile Message  Mobile Jobs  Mobile Recruiting Best Practices  Q&A #intalent
  3. 3. Why Mobile? Why Now?
  4. 4. Mobile is No Longer the Future >  Mobile devices now outnumber PCs  70% job seekers search for jobs on their mobile devices*  30% apply for jobs on their mobile device*  86% of job seekers would apply for jobs on their mobile device if there was an easy way*  50% of their workforce will be made up of Millennials by 2018* *Source: Simply Hired #intalent
  5. 5. Why Job Seekers Like Mobile  Privacy  Being able to search for a job anytime/anywhere  Speed of response #intalent
  6. 6. What Features do Mobile Job Seekers Want? Jobs Application Status Share Information with Friends Alerts Seek Advice and References #intalent
  7. 7. LinkedIn Mobile Statistics
  8. 8. Optimize for Mobile 30% of unique visiting members came to LinkedIn through mobile aps in Q2 2013 #intalent
  9. 9. What’s New? Members Can Now Apply to Jobs on Mobile 20% of job clickers are uniquely on mobile Previous Experience xyzCo XYZ Co XYC Co Mountain View, CA New Experience xyzCo XYZ Co Mountain View, CA #intalent
  10. 10. LinkedIn on Mobile Nearly 30% of job views come from mobile devices Average of 33% unique visiting members come through mobile apps, versus 21% a year ago Support 15 total languages on iPhone and Android 26 people searches every second 90 profiles viewed every second #intalent
  11. 11. Creating a Mobile Brand For Yourself
  12. 12. Optimize Your Profile for Mobile  Ensure you have the most current version of the LinkedIn app on your mobile device  Ensure your profile is 100% complete  Add your cell phone number in your profile  Add your IM to your profile  Get endorsements and recommendations  Ensure you have a link to your ATS or career page #intalent
  13. 13. Enhancing your LinkedIn Mobile Message
  14. 14. 5 Tips for Effective Mobile InMailing 1. Determine if you're sending to a wireless device 2. Keep message under 250 characters 3. Don't overabrvt. 4. Write a strong subject line 5. Skip the lengthy signature line #intalent
  15. 15. Example of an Effective Mobile InMail #intalent
  16. 16. Powerful Analytics #intalent
  17. 17. Mobile Jobs
  18. 18. New Process For Jobs that Collect Applications in Recruiter Start the application xyzCo XYZ Co Mountain View, CA Apply with profile Confirm contact information Send application xyzCo XYZ Co Mountain View, CA For jobs that collect applications outside of Recruiter, applicants will now be able to apply on company websites via mobile #intalent
  19. 19. Mobile Recruiting Best Practices
  20. 20. Be Aware of your Mobile Surroundings  Know what your website looks like on a mobile phone  Offer up your cell phone number and encourage the candidates you are working with to text you  If you have the option, keep your job responses on the LinkedIn platform  Keep you InMails short and sweet  Establish a presence on key social networks which job seekers are likely to turn to when using mobile devices (30/30/30 rule)  Think about developing a mobile app (PepsiCo) or a mobile-enabled career site (Rolls-Royce)  Think of integrating QR codes that will bring people to your jobs portal #intalent
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