Increase Your Placements: New Product Features for Recruitment Firms | Webcast


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  • o meu maior inimigo estava sendo o medo pois eu via os benefícios e não tinha coragem de entrar obrigada a todos estes agregamentos só mim trouxe benefícios,obrigada
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Increase Your Placements: New Product Features for Recruitment Firms | Webcast

  1. 1. Increase Your Placements: New Product Features for Recruitment Firms Cecile Arsan Stephanie Wilbrandt
  2. 2. Meet Your Presenters 2
  3. 3. Agenda • Sourcing Product Updates • Media Product Updates • Followers Matter: harness the power of your follower-base • Roadmap & upcoming events • Q&A ©2014 LinkedIn Corporation. All Rights Reserved. 3
  4. 4. Sourcing Product Updates
  5. 5. Recruiter Mobile: Find, Contact, Stay Informed Respond instantly: Call, text email, or InMail candidates at the right time Search for candidates: Find and connect with candidates on the go Stay posted: Keep up with candidates and team activity wherever you are ©2014 LinkedIn Corporation. All Rights Reserved. Free and available now on iPhones 5
  6. 6. Cross-System Awareness (CSA) Drive efficiency: access real-time LinkedIn profile insights from within your ATS LinkedIn in your ATS Your ATS in Recruiter 6
  7. 7. Recruiter Certification ©2014 LinkedIn Corporation. All Rights Reserved. 7
  8. 8. Media Product Updates Stephanie Wilbrandt – Solutions Consultant
  9. 9. A mobile solution that simplifies the way you capture and manage leads from events, all in LinkedIn Recruiter, so you never miss a lead again! CheckIn ©2012 LinkedIn Corporation. All Rights Reserved. 9
  10. 10. Collecting details & resumes is cumbersome and error-prone Poor tracking and follow-up results in lost leads after the event Limited visibility into success of event and into pipeline activity
  11. 11. Never miss a lead again. Instantly capture event leads using a simple interface, connected to the LinkedIn network; Leads flow into LinkedIn Recruiter Engage immediately with automatic communication, pipelining tools, and up-to-date LinkedIn profile activity Measure ROI indefinitely, including number of event leads and where they went 11
  12. 12. When to use CheckIn?  Your Office: Have potential candidates/clients sign in with their LinkedIn profile!  Recruiting Events  Networking Events
  13. 13. Recruitment/Business Development Ads: Ad Unit Options Your own Standard Ads Co-Branded 300x250 You provide us an ad that you’ve developed. Must meet our 300x250 creative specs (see following slides). “Follow Company” We create a static ad for you (at no cost), using your company name and logo. No assets required. “Picture Yourself” Dynamic & Social Ads Pulls in the viewer’s profile picture and your company logo, invites the viewer to follow your company. No assets required. Pulls in the viewer’s picture and the most relevant function.. No assets required. Must have 10 Job Slots on LinkedIn. 13
  14. 14. Employee Profile Ads are on mobile! Mary Kunkel Fox Brand & Marketing Strategist at Pacific Gas & Electric Company Pacific Gas & Electric Company Utilities IT Testing Analyst, Senior San Francisco, CA Programmer Analyst San Ramon, CA IT Network Specialist San Ramon, CA IT Project Manager San Francisco, CA Programmer Analyst 5 Jobs at Pacific Gas & Electric Company See jobs you may be interested in Megan Jain IT Analyst Your ideal passive candidate LinkedIn’s Mobile Statistics • +30% of unique visitors are now via mobile • +38 million visitors / month • Up 60% on last year Note: number of professionals visiting reflects unique members visiting your employees profiles ©2013 LinkedIn Corporation. All Rights Reserved. 14
  15. 15. Followers Matter: harness the power of your follower-base
  16. 16. Followers Matter     What is a Follower and what can you do with them? How do you get in front of them? Follower Best Practices What is the impact of having Followers? 16
  17. 17. How People Engage with your Agency People Researching your Employees per month Organic Traffic – - InMails, Telephone Calls, Emails, Meetings People researching your Company per month People currently following your Company 17
  18. 18. What is a Follower  A LinkedIn member that has selected to continually get information from your organization. – Potential Candidate – Potential Client – Potential Employee to your Firm 18
  19. 19. I’m a Follower 19
  20. 20. I’m Informed 20
  21. 21. How Do You Get Followers? 21
  22. 22. Share Content 22 22
  23. 23. Less is Best Practices More  Think in thirds  Keep it brief  Ask questions 50 characters or less drives 28% higher engagement  Time your posts  Post frequently  Make it relevant 23 23
  24. 24. Members are more engaged with the companies they follow on LinkedIn… 78% More likely to accept Recruiter InMail 6x More likely to view LinkedIn Career Page Source: Internal LinkedIn Data – August 2012
  25. 25. Let’s Review  A Follower can be a potential candidate, client or employee!  71% follow a company for New Jobs, 68% follow for News and Insights, 61% follow for new projects and initiatives.  Less is More when it comes to pushing out content  Relevant Content is King!
  26. 26. Check out our new solutions page for Recruitment firms