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HCL’s Social Recruiting and Talent Branding on LinkedIn

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Click through to see HCL's recruiting initiatives on LinkedIn, and the impactful results that they have seen to their organization. …

Click through to see HCL's recruiting initiatives on LinkedIn, and the impactful results that they have seen to their organization.

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  • 1. HCL’s Social Recruitment and Talent Branding Success Story ©2013 LinkedIn Corporation. All Rights Reserved.
  • 2. ©2013 LinkedIn Corporation. All Rights Reserved. With over 277 million registered members LinkedIn has been an integral part of HCL’s recruitment and marketing strategy.
  • 3. Of HCL’s current employees and a majority of their potential candidates are from the social media savvy Gen-Y demographic 47% ©2013 LinkedIn Corporation. All Rights Reserved.
  • 4. Prithvi Shergill Chief Human Resource Officer, HCL Technologies “We take pride in calling our employees ‘Ideapreneurs’ as they have the freedom to ideate, decide and act. These ideapreneurs continue to unleash a grass-root movement of innovation and come up with ideas that add value and contribute to the growth of our clients. This culture drives us sustain our investments in an array of platforms to make the life of an employee- active or prospective- easy, and digital being one of the most transparent has been an ideal media using which we can share these widely.”
  • 5. ©2013 LinkedIn Corporation. All Rights Reserved. HCL identified LinkedIn as the right platform to promote its talent brand and acquire quality talent
  • 6. Apurva Chamaria Head, Global Brand & Digital Front Office, HCL Technologies “There is no denying to the fact that Digital media is not only a rapidly growing force in the present scenario; it is set to be the future of marketing by wiping out the traditional forms altogether. HCL is rigorously investing in digital solutions and our engagement with LinkedIn has been a key element in establishing HCL as a digitally armed organization.” .
  • 7. ©2013 LinkedIn Corporation. All Rights Reserved. HCL’s social recruitment success story in a snapshot
  • 8. Results §  Over $500,000 savings on recruitment costs §  28% increase in job applications globally §  272% more job applications than peers §  37% increase in Talent Brand Index §  ITSMA 2013 Diamond Award for Marketing Excellence and thought leadership Challenges As a leading global technology and IT enterprise, HCL needs to be differentiated by the quality of their talent and how they add value to clients. §  Getting noticed with global talent brands §  Just-in-time hiring of niche talent §  Optimizing recruitment costs §  Engaging with passive candidates §  Establishing thought leadership Solution LinkedIn Talent solutions as a robust and reliable recruitment platform. Hiring and inspiring Ideapreneurs “Building a brand for the next century comes with a challenge to get noticed with globally recognized brands in the market and Digital platforms definitely have a competitive edge in achieving the same. These platforms can be leveraged aptly for building relationships beyond the contract, creating brand awareness, reaching out to the specific target groups and with the robustness that LinkedIn is equipped with, it has been one of our best decisions made in this process.” –Krishnan Chatterjee, Senior VP and Global Head, Strategic Marketing, HCL Technologies
  • 9. ©2013 LinkedIn Corporation. All Rights Reserved. HCL’s brand assets and recruitment initiatives on LinkedIn
  • 10. ©2013 LinkedIn Corporation. All Rights Reserved. 1 2 3 Career Page Personalized InMails Sponsored Updates
  • 11. ©2013 LinkedIn Corporation. All Rights Reserved. 4 6 Sponsored Jobs SlideShare Ads Targeted Ads 5
  • 12. Customized content for different talent segments through HCL’s Dynamic Gold Career Page ©2013 LinkedIn Corporation. All Rights Reserved. INITIATIVE 01
  • 13. Followers stay connected with HCL on LinkedIn 251,000 ©2013 LinkedIn Corporation. All Rights Reserved.
  • 14. Naveen Narayanan Global Head, Talent Acquisition, HCL Technologies In an industry differentiated by the quality of talent and how they add value to a client, HCL is always in need for quality talent and in this highly competitive world, reaching out to the right talent becomes a challenge. While HCL is aggressively focusing on digital platforms for Talent Acquisition with its “just-in-time” hiring concept, choosing Linked In was a “no-brainer” for us considering the gamut of opportunities that it brings on the table in terms of precise targeting and the largest professional subscriber base on the planet.
  • 15. Personalized InMails shared to deepen engagement with targeted talent segments INITIATIVE 02
  • 16. 17%Open rate 8.5% Response rate 36Leads generated in 2 months Personalized InMails sent out to 2,500 targeted candidates for critical job vacancies inspired action ©2013 LinkedIn Corporation. All Rights Reserved.
  • 17. Sponsored updates to promote rich and engaging content through status updates and engage passive candidates ©2013 LinkedIn Corporation. All Rights Reserved. INITIATIVE 03
  • 18. Professionals are not actively seeking but are open to new opportunities 80% ©2013 LinkedIn Corporation. All Rights Reserved.
  • 19. Sponsored job listings to build recall for specific set of critical jobs ©2013 LinkedIn Corporation. All Rights Reserved. HCL Technologies, Mumbai… INITIATIVE 04
  • 20. 500% Increase in traffic on LinkedIn careers page 226% Increase in unique visitors on the careers page 100K New followers on HCL’s profile on LinkedIn Customized content marketing campaigns increased brand awareness among candidates ©2013 LinkedIn Corporation. All Rights Reserved.
  • 21. Slide share content advertisement to promote useful content and boost engagement with the HCL talent brand ©2013 LinkedIn Corporation. All Rights Reserved. INITIATIVE 05
  • 22. Largest views on the slide share based advertisement 3rd ©2013 LinkedIn Corporation. All Rights Reserved.
  • 23. Targeted advertisements to drive traffic to job listings and expand brand reach ©2013 LinkedIn Corporation. All Rights Reserved. Abhishek Sood Marketing at HCL Technologies + Follow Company Picture Yourself at HCL Technologies View Jobs INITIATIVE 06
  • 24. More job applications compared to peers 272% Increase in job applications globally 28% Targeted advertisements played a key role in getting noticed in markets dominated by peers ©2013 LinkedIn Corporation. All Rights Reserved.
  • 25. In 2013 Demand Employer Rankings in India Rank14 HCL’s initiatives on LinkedIn yielded positive results. They will continue to invest in being an employer of choice and establishing relationships on LinkedIn ©2013 LinkedIn Corporation. All Rights Reserved. 37% Increase in Talent Brand Index
  • 26. Varum Gautam Global Sourcing Lead, HCL Technologies “Along with a massive reach, digital channels have been proven beneficial in the HCL recruiting practices as far as metrics like Turn Around Time (TAT) and Cost Per Hire (CPH) are concerned. With our increasing interventions on Channels like LinkedIn, we have witnessed an annual saving of more than five hundred thousand US dollars in the FY 13. The performance has definitely strengthened our faith in the platform and has compelled us to invest more in our relationship.”
  • 27. Find out more: talent.linkedin.com ©2013 LinkedIn Corporation. All Rights Reserved.