Your SlideShare is downloading. ×

Sneak Preview: LinkedIn Employer Brand Playbook

5,670

Published on

Download this presentation for sneak preview of LinkedIn's Employer Brand Playbook. …

Download this presentation for sneak preview of LinkedIn's Employer Brand Playbook.

Is your company considered a great place to work? In today’s competition for top talent, your reputation as an employer is a key factor in whether a candidate will take your job – or leave it. The bottom line impact is real: a strong talent brand reduces cost per hire by up to 50% and lowers turnover rates by 28%.

Download the full e-book for more details: http://linkd.in/174lYC9
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn

Published in: Business
0 Comments
12 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
5,670
On Slideshare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
43
Comments
0
Likes
12
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Why you should invest in your talent brand3 reasons to invest in your talent brand Lower cost per hire by up to 50%. Reduce employee 91% of companies increased or at turnover by up to 28%. least maintained their talent brand investment in 2012. Influence the conversation with candidates. For more details, see lnkd.in/valueofEB
  • 2. 8 golden rules for promoting (and protecting)your talent brand Look in the mirror. Make your culture shine. Make sure that what you do (and don’t do) is It’s never just about jobs. Focus on your people – what you’d like employees to emulate. their stories and emotions. Empower your employees. Go viral. Lay out the goals and show them a clear, easy For amplified results, find creative ways to get more path to action. people talking about your company’s great culture. Inform your leadership. Be visual. Use data to gain support, ease concerns, and Bold and colorful images, graphics, charts, and help explain your choice of platforms. videos can bring your brand to life. Target your messages. Don’t bite off more than you can chew. The more relevant your message is to a particular Show that your efforts are scalable and sustainable audience, the greater its impact will be. on one platform before moving on to another.
  • 3. Our playbook includes best practices from all of the followingtalent acquisition leaders and their companies
  • 4. For highly practical tips on crafting a social talent brand, download our free playbook today! lnkd.in/gettheplaybookSTEP 1 STEP 2 STEP 3 STEP 4 STEP 5Get buy-in Listen and Craft your Promote and Measure and learn approach engage adjust

×