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Digital Candidate Experience 3.XO | Talent Connect Vegas 2013
 

Digital Candidate Experience 3.XO | Talent Connect Vegas 2013

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In a social world driven by LinkedIn and other channels, applying for a job is not the first and only way to connect with a prospective employer. EMC Corporation and TMP Worldwide have used data to ...

In a social world driven by LinkedIn and other channels, applying for a job is not the first and only way to connect with a prospective employer. EMC Corporation and TMP Worldwide have used data to create a new candidate experience.

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  • Insert infographics to describe what it is and the impact on business and personal lifeBig Data – organic, large swirling data coming from all angles – confirm with Joe 3 V’s of Big Data Volume: ton of informationVelocity; in real-timeVariety; traditionally only good at using data that was structured (Excel spreadsheet); social media is unstructured big data is about making sense of the unstructuredWhy does it matterEMC is managing these 3 V’s and has to agressively seek the right talent in order to sustain one of their core businessesWe’re going to share with you the story of how EMC needed to evolve their TA strategy in order to meet business demands
  • Nike Fuel BandDisney Coming SoonInsert others from EMC brand campaign
  • Mind-boggling facts about LinkedIn
  • Talent Management is not just about the number of apps to qual apps to hires. The candidate experience is influenced by social media conversations. You have to understand analytics from multiple social platforms and it’s difficult to determine what it all means and how it translates into a qualified hire.
  • Who We Are TargetingMeet Bob - Picture of a person that illustrates EMC’s Targeted CandidateDemographic/psychographic points highlightedAdventure junkieEnvironmentalist (projects worked on in LI, endorsements, etc,)Specialized skills that are hard to findPopulation of people in the world Key points:Top talent is not seeking a jobYou need to initiate the narrative with them in order to even get them to stop what they are doing to glance your way.If your story is compelling enough then maybe they will listen to what you have to say.Even the most active job seeker is only seeking a job online 5% of the timeIn order to get in front of them you need to understand what they are doing the other 95% of the timePredictive behaviorial modeling allows you to do that (i.e. Quantcast)LI doing great work in this space because of their ability to endorse, follow, content your sharing, your profileData scientists probably don’t consume information about data
  • Data Scientist Landscape should be described – bottom line highly competitive and not going to get better Skills ShortageWhy it is a Glimpse into Talent Acquisition’s FutureNeed to establish EMC’s situation as a glimpse into the future talent shortage that will be experienced across industries; not just high-tech as big data seeps into non-high-tech sectors(i.e. Nike as referenced earlier)According to McKinsey Global Institute, the US could be facing a shortage of 190,000 people with analytical skills by 2018.  - See more at: http://spotfire.tibco.com/blog/?p=10429#sthash.e3hQf9ID.dpufIn a separate study of 500 data scientists and BI professionals, EMC discovered that 65% of the respondents expect demand for data scientists to outstrip availability over the next five years. Moreover, 83% of respondents believe that new tools and emerging technologies will exacerbate the demand for data scientists. - See more at: http://spotfire.tibco.com/blog/?p=10429#sthash.e3hQf9ID.dpuf
  • We use the visuals from the original EMC Me concept presentation to get across how we wanted to push the boundaries to intrigue this audience who are not seeking employment and pretty much know they can go anywhere to work
  • Explicit form of using EMC MeOpt-in with LI profileShow it implicitly learning – Big Data context to enable the personalizedJoe to talk over the recording with key highlights
  • We know Bob is the adventure bound type, this is where we will micro-target Bob to promote an exclusive opportunity to win a chance to join an expedition to the Arctic with EMC.
  • Distribution PlanSocial platformsResponsive Career siteMobile app – exclusive access for top candidates and soon to be future employeesWe know about Bob from our experience during recruitment cycle
  • We promote the opportunity to gain greater access through an exclusive connection to EMC by inviting participationWe generate content and conversations through social media specifically geared toward BobWe connect Bob with a candidate and/or brand ambassador who have common affiinities
  • TMP’s futuristic vision of how the candidate experience will look in 2015. This will include:Animated graphics/video presentation with audioEMC Me extended beyond candidate to employeeTrendsAttraction: Jobs find candidates (LI);Consideration: Candidates interview employersConversion: Employers micro-target talent communities with content marketing strategiesQualification: Application is not presented until candidate has been vetted and deemed engaged; remove the application as the first step to initiate contactOn-boarding: Exclusive access to content, internal resources, ambassadors before you start

Digital Candidate Experience 3.XO | Talent Connect Vegas 2013 Digital Candidate Experience 3.XO | Talent Connect Vegas 2013 Presentation Transcript