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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
June global campaigns – LinkedIn/Facebook/
Twitter
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
Week
5 May
26	
  
AM: Infograp...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
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Building Communities of Talent | InDemand2014

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From InDemand 2014, Celinda Appleby who is the Digital Media Program Manager at HP, shares how content marketing and relationships can build a strong talent brand.

Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn

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Transcript of "Building Communities of Talent | InDemand2014"

  1. 1. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Building Communities of Talent: The power of content marketing and nurturing relationships Celinda Appleby Digital Media Program Manager
  2. 2. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted. 2 Global team org chart Celinda Appleby Global Digital Media Program Manager Desiree Chavez AMS Adam Buck APJ Catalina Radulescu EMEA
  3. 3. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Talent Brand
  4. 4. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4 The original start-up Talented, collaborative team members who are committed to giving their best each day Great manager A global environment with unique scale and scope to build the career you want Great company A valued global brand with a rich history of leadership, innovation, strong customer relationships, and global citizenship that matters to the world Great people Great career A manager who coaches you and creates an environment where you can be your best Great things about working at HP Supported by…. Talent Brand vision authentic brand experience for candidates & employees
  5. 5. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5 Talent Brand journey 2001 2005 2008 2010 2012 2013
  6. 6. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6 Brand examples Collateral used with career events for both experienced professional and University hires (handshake cards, posters, flyers, brochures, ads)
  7. 7. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Infusing talent brand into digital
  8. 8. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8 HP employee Subject matter experts and net promoters Blog Strategic audiences Digital channels Goals •  University •  Interns •  Diversity •  Veterans •  Passive top talent •  Engaged talent communities •  Current HP employees HP Careers digital ecosystem Target is to humanize the talent acquisition life cycle to attract and retain top talent Targeted / Prioritized / Business aligned campaigns to showcase HP as an “Employer of Choice” •  Enhance and support business hiring initiatives •  Position digital strategy as a world class, strategic talent attraction •  Grow our digital reach while leveraging our global footprint •  Attract and retain top talent
  9. 9. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9 Career site •  Full content update (text, modules, imagery) •  Desktop and mobile interface TalentBrew •  Search engine optimized (SEO) platform •  Enhanced search capability for improved candidate experience Digital media •  New branding on Facebook, LinkedIn, Twitter, YouTube and HP Careers blog •  On-line branded ads promoting HP opportunities Taleo external and internal sites •  Full re-branding of Taleo pages (external and internal) •  Updated branding for internal portals: Employee Referral, Job Searcher Enhanced content marketing
  10. 10. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10 Global strategy with regional deployment •  Increased overall exposure and awareness across multiple media channels •  Dynamic and uniform global employer branded candidate experience •  Monthly content calendars and brainstorming meetings •  Multiple regionally driven global campaigns; raising awareness of in region activities across pan-HP • 1.7 million fans • 2 global posts weekly • Posts see 45-95% fan engagement • 152% increase to our career pages LinkedIn •  4K followers •  50% increased fan engagement •  8-12 posts per day Twitter •  59K fans •  2 global posts/day •  1 geo-target post/day Facebook •  67% increased engagement •  2 global posts weekly HP Careers Blog
  11. 11. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Americas
  12. 12. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted. 12 AMS team org chart Desiree Chavez AMS Employer Brand/Digital Media lead North America 4 leads Central America 3 leads South America 4 leads •  Global campaigns •  Regional or country specific campaigns: •  Leadership spotlight •  Employee quotes •  Local career fairs and open doors events (HP Explore and Info -Sessions) •  Job opportunities •  Country employer recognitions and awards •  Graduate profiles
  13. 13. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted. 13 Global campaigns - AMS •  Volunteer Voices •  Social Weekends •  HP Wellness •  Diversity & Inclusion
  14. 14. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Asia Pacific and Japan
  15. 15. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted. 15 APJ team org chart Adam Buck APJ Employer Brand/Digital Media lead South Pacific 1 lead SEA 5 leads India 2 leads Rest of Asia 4 leads China 1 lead •  Global campaigns •  Regional or country specific campaigns: •  Leadership spotlight •  Employee quotes •  Local career fairs and open doors events (HP Explore) •  Job opportunities •  Country employer brand awards •  Graduate profiles
  16. 16. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted. 16 HP has a “Social Conscience” in APJ
  17. 17. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Europe, Middle East and Africa
  18. 18. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted. 18 EMEA team org chart Catalina Radulescu EMEA Employer Brand/Digital Media lead CEE 7 leads GWE 7 leads UK&I 2 leads MEMA 5 leads Southern Area 5 leads EMEA 2 leads •  Global campaigns •  Regional or country specific campaigns: •  Leadership spotlight •  Employee quotes •  Local career fairs and open doors events (HP Explore) •  Job opportunities •  Country employer brand awards •  Graduate profiles
  19. 19. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted. 19 Global campaigns - EMEA •  Work 4 HP •  Throwback Thursdays •  Think bigger •  3 in HP •  Social Monday •  Matter to a Million
  20. 20. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted. 20 AHA moments •  Leverage all of your available resources •  Celebrate your successes… even the little ones! •  Learn to Let Go!
  21. 21. June global campaigns – LinkedIn/Facebook/ Twitter MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY Week 5 May 26   AM: Infographics #work4hp   PM: Fill in the blanks   27   AM: Blog post – Saleem   PM: Recruiter Tip AMS   28   AM: Site tour AMS   29   AM: Diversity   PM: TBT   PM: Blog post Interns   30   AM: Social Friday   PM: International Children day (1st June)   Week 2 2   AM: Social Monday   3   AM: People First   4   AM: Wellness post   5   AM: Volunteer voices APJ   PM: TBT   6   AM: Social Friday   Week 3 9   AM: Fill in the blanks   10   AM: Recruiter Tip AMS   11   AM: Site tour EMEA   12   AM: Diversity   PM: TBT   PM: Blog post Interns   13   AM: Social Friday Sunday: US/LAC – Father’s Day   Week 4 16   AM: Social Monday   17   AM: People First   18   AM: Wellness post   19   AM: Volunteer voices AMS   PM: TBT   20   AM: Social Friday   Week 5 June 23   AM: Infographics #work4hp   PM: Fill in the blanks   24   AM: Recruiter Tip EMEA   25   AM: Site tour APJ   26   AM: Diversity   PM: TBT   PM: Blog post Interns   27   AM: Social Friday  
  22. 22. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Thank You
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