Build a Community Around YOU
Amplify with LinkedIn Plugins

Manisha Gupta

Adit Gupta

Sr. Manager, Product
Consulting, Li...
Agenda
Part I

 From Talent Pools to Talent Community
 LinkedIn: The Principles Behind the Largest Professional Talent C...
Talent Pool or Talent Community
Talent communities bring your talent pools to life
Increase your reach and enrich the member’s engagement.

Your
Company
LinkedIn:
The Principles Behind the Largest
Professional Talent Community
238M+

>2 new

members worldwide

members per second

14M+
IT professionals

2.7M+
IT executives

189M
monthly unique visi...
Leverage the power of LinkedIn to

Develop your community
Identity
Connect, find, and be found
People they may know
Jobs they may be interested in
Companies they may want to follow...
Insights
Be great at what you do

2 2B+
M+

professional
Network Updates
groups
Viewed Weekly
Feb 2012
Everywhere
Working everywhere our members work

100 K+

API
Developers
Pillars behind the largest professional community
Identity

Insights

Everywhere

Connect, find, an
d be found

Be great a...
Two powerful assets: LinkedIn and your career site
Use LinkedIn platform to

increase
traffic and reach

About

Product

C...
LinkedIn Plugins & Amplifiers:
How They Can Work For You
LinkedIn Plugins

Job Wrapping
Use as Amplifiers

Job Wrapping
Brand Amplifiers
Increase your reach

Job Wrapping
Jobs Amplifiers
Drive higher engagement

Job Wrapping
LinkedIn Amplifiers

Brand Amplifier
Increase your reach

Jobs Amplifier
Drive higher engagement
Increase your reach

Brand Amplifier
Brand Amplifier
1

2

Social context: Who do I know?

Engage them with “Follow.”

3
Convert into advocates with “Share.”
T...
Step 1. Provide social context on your career site
Member Profile Plugin

Personalized info:
How am I connected to…

Compa...
Step 2. Engage your spectators with “Follow”
1-click follow
Company Insider Plugin

Status update in member feed

Grow you...
Step 3. Convert your followers into social
participants with “Share”
Your followers can share your news on LinkedIn

Like ...
Brand Amplifier: Provide insights about
you, where your candidate is, and increase your
reach
1

2

Social context: Who do...
Drive higher engagement

Jobs Amplifier
Jobs Amplifier
2

1

Show targeted jobs on your career
site with LinkedIn plugins.

Get your jobs on LinkedIn In
LinkedIn ...
Step 1. Get your jobs on LinkedIn with Job Wrapping
Automatically post jobs from your career site to LinkedIn job slots

4...
Step 2. Boost engagement with targeted jobs on your career
site using the JYMBII plugin
Your Corporate Website
About

Prod...
Step 3. Simplify the apply process with Apply with
LinkedIn

8

standard ATS integrated
Jobs Amplifier: boost engagement on your career
site with targeted jobs and easy apply process
2

1

Show targeted jobs on...
Leveraging LinkedIn To Power Talent Community

Thought Leadership
Microsoft Experience before the integration
LinkedIn Amplifiers enriched the candidate
experience

29%

Job views come from
LinkedIn JYMBII
Microsoft Career Site powered by LinkedIn

31%

Applies come from
JYMBII
Some things to keep in mind as you plan this


Approval:
Build internal consensus to use another companies
plugins



Ti...
Insights for your recruiting team

Recruiter Integrations
Cross System Awareness bring profiles in your ATS
back to life
Displays current LinkedIn member info inside your ATS. Recr...
Invest in growing your Talent Community
LinkedIn Plugins and Amplifiers:
Higher reach and engagement on your Career
Sites
...
Build a Community Around You: APIs & the LinkedIn Ecosystem | Talent Connect Vegas 2013
Build a Community Around You: APIs & the LinkedIn Ecosystem | Talent Connect Vegas 2013
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Build a Community Around You: APIs & the LinkedIn Ecosystem | Talent Connect Vegas 2013

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What’s your vision for your company’s talent community, and how can LinkedIn help you realize that vision? This session fro Talent Connect Vegas 2013 takes a holistic view of community, encompassing prospects, customers, candidates, and employees. Learn to extend and amplify your engagement using LinkedIn APIs.

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Published in: Business, Technology

Build a Community Around You: APIs & the LinkedIn Ecosystem | Talent Connect Vegas 2013

  1. 1. Build a Community Around YOU Amplify with LinkedIn Plugins Manisha Gupta Adit Gupta Sr. Manager, Product Consulting, LinkedIn API Solutions Consultant, LinkedIn Monique Douglas Microsoft
  2. 2. Agenda Part I  From Talent Pools to Talent Community  LinkedIn: The Principles Behind the Largest Professional Talent Community  Power your Career Site with LinkedIn Plugins & Amplifiers Part II  Thought Leadership by Microsoft Part III  Recruiter Integrations  Questions and Comments
  3. 3. Talent Pool or Talent Community
  4. 4. Talent communities bring your talent pools to life Increase your reach and enrich the member’s engagement. Your Company
  5. 5. LinkedIn: The Principles Behind the Largest Professional Talent Community
  6. 6. 238M+ >2 new members worldwide members per second 14M+ IT professionals 2.7M+ IT executives 189M monthly unique visitors 47M+ business decision makers
  7. 7. Leverage the power of LinkedIn to Develop your community
  8. 8. Identity Connect, find, and be found People they may know Jobs they may be interested in Companies they may want to follow Groups they may like Apply with their LinkedIn Profile 228 M+ Professional get personalized treatment
  9. 9. Insights Be great at what you do 2 2B+ M+ professional Network Updates groups Viewed Weekly Feb 2012
  10. 10. Everywhere Working everywhere our members work 100 K+ API Developers
  11. 11. Pillars behind the largest professional community Identity Insights Everywhere Connect, find, an d be found Be great at what you do We work where our members work 11
  12. 12. Two powerful assets: LinkedIn and your career site Use LinkedIn platform to increase traffic and reach About Product Careers Careers Interested in xyzCo? Learn about our company and culture. Use LinkedIn plugins/amplifiers to amplify candidate engagement
  13. 13. LinkedIn Plugins & Amplifiers: How They Can Work For You
  14. 14. LinkedIn Plugins Job Wrapping
  15. 15. Use as Amplifiers Job Wrapping
  16. 16. Brand Amplifiers Increase your reach Job Wrapping
  17. 17. Jobs Amplifiers Drive higher engagement Job Wrapping
  18. 18. LinkedIn Amplifiers Brand Amplifier Increase your reach Jobs Amplifier Drive higher engagement
  19. 19. Increase your reach Brand Amplifier
  20. 20. Brand Amplifier 1 2 Social context: Who do I know? Engage them with “Follow.” 3 Convert into advocates with “Share.” Their network is now aware of YOU. Viral impact: Increase your reach…
  21. 21. Step 1. Provide social context on your career site Member Profile Plugin Personalized info: How am I connected to… Company Insider Plugin
  22. 22. Step 2. Engage your spectators with “Follow” 1-click follow Company Insider Plugin Status update in member feed Grow your follower ecosytem 71% followers interested in career opportunities
  23. 23. Step 3. Convert your followers into social participants with “Share” Your followers can share your news on LinkedIn Like Comment Share Or you can encourage them to share articlescareercareer for clicks back to on your site site 1.5 every share on LinkedIn
  24. 24. Brand Amplifier: Provide insights about you, where your candidate is, and increase your reach 1 2 Social context: Who do I know? Engage them with “Follow.” 3 Convert into advocates with “Share.” Their network is now aware of YOU. Viral impact: Increase your reach…
  25. 25. Drive higher engagement Jobs Amplifier
  26. 26. Jobs Amplifier 2 1 Show targeted jobs on your career site with LinkedIn plugins. Get your jobs on LinkedIn In LinkedIn Job Page Your Corporate Website About Product Careers xyzCo Jobs You May Be Interested In Careers Interested in xyzCo? 3 Product Marketing Manager xyzCo – San Francisco Bay Area Learn about our company and culture. Finally, simplify by the apply experience using “apply with LinkedIn” Drive higher engagement…
  27. 27. Step 1. Get your jobs on LinkedIn with Job Wrapping Automatically post jobs from your career site to LinkedIn job slots 40%+ Jobs Wrapped
  28. 28. Step 2. Boost engagement with targeted jobs on your career site using the JYMBII plugin Your Corporate Website About Product Careers Careers Jobs You May Be Interested In Personalized Jobs Jobs You May Be Interested In Jobs You May Be Interested In Java Engineer xyzCo 55% Product Marketing Manager xyzCo Jobs You May Be Interested In Finance Manager xyzCo job applications through JYMBII
  29. 29. Step 3. Simplify the apply process with Apply with LinkedIn 8 standard ATS integrated
  30. 30. Jobs Amplifier: boost engagement on your career site with targeted jobs and easy apply process 2 1 Show targeted jobs on your career site with LinkedIn plugins. Get your jobs on LinkedIn In LinkedIn Job Page Your Corporate Website About Product Careers xyzCo Jobs You May Be Interested In Careers Interested in xyzCo? 3 Product Marketing Manager xyzCo – San Francisco Bay Area Learn about our company and culture. Finally, simplify by the apply experience using “apply with LinkedIn” Drive higher engagement…
  31. 31. Leveraging LinkedIn To Power Talent Community Thought Leadership
  32. 32. Microsoft Experience before the integration
  33. 33. LinkedIn Amplifiers enriched the candidate experience 29% Job views come from LinkedIn JYMBII
  34. 34. Microsoft Career Site powered by LinkedIn 31% Applies come from JYMBII
  35. 35. Some things to keep in mind as you plan this  Approval: Build internal consensus to use another companies plugins  Time line: Get in line for this change for the website  Ecosystem: It is important to keep the candidate experience seamless
  36. 36. Insights for your recruiting team Recruiter Integrations
  37. 37. Cross System Awareness bring profiles in your ATS back to life Displays current LinkedIn member info inside your ATS. Recruiter users can take action (InMail, add to project etc.) within widget displayed in the ATS Recruiter users see in ATS badge inside “Recruiter’ for matched profiles ATS 5 ATS Integrated
  38. 38. Invest in growing your Talent Community LinkedIn Plugins and Amplifiers: Higher reach and engagement on your Career Sites Recruiter Integration: Richer insights about the candidates to your recruiters within the ATS or CRM.

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